Star Wars is a science fiction universe, created by the minds of George Lucas and Steven Spielberg,

According to Carl Hiaasen, “The secret weapon is trust. Disney is the most trusted brand name in the history of marketing. It hooks us when we’re little and never lets go; this unshakeable faith that Disney is the best at knowing what’s best.”(13) It is time that this myth be shattered.

One of the many appeals of Star Wars is its extensive cast of unique characters. Every character is written creatively; even the one-off minor characters have a special flair to them. The interactions between these characters are what drive the story and create this vast universe. Ultimately, Luke Skywalker is the main character of the original Star Wars trilogy. The three films tell his story and journey of becoming a Jedi Knight. Starting out as a naive young boy, throughout the course of the films Luke Skywalker matures into a full fledged Jedi Knight who is tasked with defeating the Empire.

Now let’s discuss the creator George Lucus and the producer of the movies 20th Century Fox. George Lucus’ net worth is believed to be between $3.4 and $3.6 billion and growing. He wrote every movie and through negotiation kept all rights to the movies and all affiliates so to this day continues to get profits from all Star Wars licensed products. 20th century fox grossed appx. $2 billion 730 million 270 thousand 5 dollars from producing all of the movies. Originally around

Recently, at Universal Studios, the Wizarding World of Harry Potter opened up. This magical land is based off of J.K. Rowling’s Harry Potter series, and includes fun rides, a Hogwarts replica, exciting shops, and even Moaning Myrtle in the bathrooms! This recent success is expected to help some, but hurt others. Disneyland might be seeing a loss of customers, due to this addition to Universal Studios. Disneyland is expected to lose business, but the wonderful land full of fairy tales has started competing for customers. Disneyland has started building a Star Wars themed development, the opening date has not been released yet. Who will win the war for service? Only time will

Lucas’ movie Star Wars Episode IV: A New Hope, was not only the biggest sensation of its time,”...winning seven Academy Awards…” (Kiminski 10) , but also a substantial influence on the toy world. Lucas stated in his interview, “Ten year old boys will

To answer the main question of the case, we must think of the main problems that it faces. We need to find the solution for Bob Iger. What to do with Disney: to make some improvements in the existed company to compete better with Pixar, or to make a deal with another studio? Or should he work more with Pixar, or maybe just buy the whole company?

George Lucas 's Star Wars, is one of America 's most prominent modern epics. The same can be said for Joss Wedon 's Buffy the Vampire Slayer. They share many similarities, most notably in their respective hero 's journey. Both stories are told through modern mediums, television and cinema, rather than clay tablets or written word. This change of medium is a product of the time period the works were created in, and reflects the massive technological advances of the last century.

Few great filmmakers can write and oversee the production of a film that will be relevant and built upon for the next 4 decades. Even fewer filmmakers can be regarded as the person who changed cinema forever. George Lucas did all of this in 1977 with the release of the film he created, originally called, “The Star Wars.” He had this idea after his first feature length film “American Graffiti” in 1973. This film became popular and he later pitched his idea for a space opera to the production company. They agreed and Star Wars was born. In the beginning, it was meant to be one film, which would entail all of the story for the three films in the original trilogy, A New Hope, Empire Strikes Back, and Return of the Jedi. Due to budget

Disney’s acquisition of Pixar had both benefits and implications for both parties involved. By acquiring Pixar, Disney was given access to Pixar’s proprietary technology, which was an important factor, as well as access to new characters. These characters provided a new source of income for Disney, not just for movies, but also to use in theme parks, merchandise stores, etc., meaning new characters would supply immense revenue streams for Disney in several forms. Disney also gained strengthened market power, as acquiring one of their rivals would give them a competitive advantage and would simultaneously make them more powerful in the market. Additionally, Disney was never very successful with their animated movies, and acquiring Pixar would

So first we will look at if Disney’s profits are harmed, let's take a look at what disney is worth: “Disney currently has about 1.61 billion shares outstanding. With a share price of around $94 per share, that puts Disney's market capitalization at roughly $150 billion.”-The Motley Fool. Looking at evidence

Regardless of Disney’s stock price, it is clearly a profitable empire with a strong reputation. Consumers are loyal to the brand and it’s myriad of offerings. It is a company that will be successful forever because of its history and expanded market including entertainment, recreation, and consumer products.

Set approximately 10 years after The Phantom Menace, this installment in the beloved saga sees Obi-Wan Kenobi (Ewan McGregor) and his Padawan Anakin Skywalker (newcomer Hayden Christensen) act as bodyguards to Padmé Amidala (Natalie Portman) who now serves as the senator from Naboo. Obi-Wan spends the majority of the film tracking down Amidala’s would-be assassin, discovering a secret clone army for the Jedi in the process. Anakin, on the other hand, begins to fall in love with Padmé and takes the first noticeable steps to becoming Darth Vader.

While making animated films projected at youth and at others who Disney hoped to infuse innocence into, being the entrepreneur he was, he also had to keep in mind the business of his company. Disney wanted to promote the carelessness of being young, and desired to show even adults that they, too, could be happy and relaxed. Being able to do so and keep audiences of all ages interested enough to save his company from bankruptcy is indeed a challenge. Nevertheless, Disney was able to generate films that people of many different generations to enjoy, and all the while become extremely successful.

He races home to find his family dead and nothing left but becoming a jedi (A New Hope Scene-by-scene. Web. 2010). In an effort to get to the Princesses planet they go to the Cantina, a bar filled with scam artist, where the find Han Solo and his co-pilot Chewbacca. Once they’ve settled on a payment their journey begins. What Obi-Wan and Luke don’t know is that in an effort to get Leia to talk Darth threatens and then follow through with blowing up her home planet.(Web. SparkNotes.com. Star Wars Episodes iv-vi. 2014) Eventually Han’s ship is pulled up by Darth’s and then they are forced to fight their way out. Obi-Wan encounters and allows Darth to defeat him, meanwhile Leia is rescued by Han, Luke, and the others. Without Obi-Wan but the rescue of the Princess the only thing left to do is defeat Darth’s ship, the Death Star. Against all odds and the discovery of the force Luke blows it up and is later awarded for heroic nature, as is Han and Chewbacca, ending the first of the epic series.

The central character appearing in all six movies in the Star Wars saga is Darth Vader, who is formerly known as Anakin Skywalker. He is the protagonist in the prequel trilogy, but one of the main antagonists in the original trilogy. The films tell the story of Anakin Skywalker as a Jedi knight who turns to the dark side of the Force. Darth Vader is the father of Luke Skywalker and Princess Leia. He later sacrifices himself to save his son, Luke.