Starbucks 10k星巴克财务分析报告.Pdf

10155 WordsNov 28, 201241 Pages
Starbucks Global Responsibility Report – Goals and Progress 2011 Year in Review: Fiscal 2011 From our beginning as a single store in Seattle’s Pike Place Market in 1971, we have sought to be a catalyst for positive change in the many communities we serve. Now, with more than 17,000 stores in more than 55 countries and a growing business in consumer packaged goods, we find our reach is greater than ever. Just as important, we continue to believe that the ultimate way to scale the power of our brand is to share the good we do and how we do it so that Starbucks and everyone we touch – from customers to coffee farmers – can thrive and endure. Throughout our more than 40-year journey, Starbucks has sought to find innovative and relevant…show more content…
Just as the Starbucks Experience continues to fulfill a universal need for personal connection, we have continued to use our scale for good in ways that go beyond our stores. Create Jobs for USA provides an exciting example of how we can positively impact communities through innovative and authentic approaches to pressing problems. In just a matter of weeks, Starbucks turned our own feelings of frustration during a time of unprecedented high national unemployment into a tangible program with the Opportunity Finance Network to help spur job growth, neighborhood by neighborhood. Through more than $7 million in donations and the distribution of more than 430,000 “Indivisible” wristbands in our stores, it is estimated that the program has helped to create and sustain more than 2,300 jobs in the program’s first three months. In Sendai, Japan last October, I met with partners from more than 50 Starbucks stores who were most impacted by the horrific earthquake and tsunami. I was awe struck by their personal stories of strength and courage, as well as grateful for the hundreds of hours that our partners provided to support the recovery efforts for their neighbors and for the financial assistance Starbucks was able to provide through the Red Cross. We continue to make progress

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