Starbucks : An American Coffee Company Essay

Starbucks is an American coffee company and coffeehouse chain which founded in Seattle and Washington from 1971, Starbucks already operated more than 20000 locations worldwide. (Starbucks Coffee Company, 2016) As one of the bestselling coffeehouse chain, Starbucks need to find a long term corporation supplier to provide coffee beans. Costa Rican coffee beans are considered among the best in the world. (Kummer, 2003)

Seattle based, Starbucks Corporation is the leading coffeehouse chain in the world. The company has its operations in more than 44 countries. The main products offered by Starbucks various kinds of drinks, snacks, coffee beans. The company also operates in the field of marketing of music, books (The Company, 2008).

Starbucks was originally a small waterfront coffee shop located in Seattle that opened in 1971 (starbucks.com- Our Heritage). It is extremely convenient and now has over 24,000 stores in the 70 countries it is located in, which is one of the reasons that it is so well known today (starbucks.com- Starbucks Coffee International). There is a large variety of coffees you could get, however, they do not focus solely on coffee. They also sell teas, smoothies, pastries, and more. Their mission is to “inspire and nurture the human spirit- one person, one cup and one neighborhood at a time,” (starbucks.com- Our Heritage). It is a place that people can work on computers, study, or hang out at, so it is constantly in business.

Starbucks is one of the most recognizable coffee retail chains in the world. Their brand focuses on high quality coffee using specialized roasting of beans from many countries around the world.

Imaging if there was no more coffee in this world, how would you feel? Nowadays, coffee becomes an important part of people’s life. People who often work overtime, they drink coffee because caffeine can make you awake; people who have to wake up early in the morning, they drink coffee because instead of making breakfast, coffee is more convenient; people drink coffee during the free time, because it also tastes good.

Starbucks is known as the premier company of the finest coffee in the world. They purchase and roast high quality whole bean coffee, sells them with fresh, rich-brewed Italian style espresso beverages, pastries, confections and

The first Starbucks location opened in 1971 with the original location in Seattle Washington, the heart of Pike Place Market. Starting as a single shop specializing in high quality coffee and brewing products, the company grew to be the largest roaster in Washington with multiple locations until the early 1980’s. CEO Howard Schultz, recognized a great opportunity and began working with the founder Jerry Baldwin. After a trip to Italy to find new products, Schultz realized an opportunity to bring the café community environment he found in Italy to the United States and the Starbuck’s brand we all know today began to take form.

Starbucks is globally known for their high-quality products and exceptional customer service while providing a unique, “Starbucks experience” where customers

Starbucks Corporation is an American coffeehouse chain founded in 1971 starting out as only one store retailing in whole bean, tea, and ground coffee in the Pike Place Market in Seattle, Washington (Starbucks Company Profile, 2016). Starbucks comprises four operating segments along other non-reportable operating segments. The operating segments include Americas, China Pacific, EMEA, and Channel Development (Starbucks Company, 2016).

The above case study is about the rise and fall of Starbucks Coffee. Starbucks’s main business was manufacturing coffee and it was also expanding its location around the world to be more popular with people and famous. Starbucks corporation is the leading roaster, retailer, and marketer of specialty coffee in the world. Its operations include upwards of 7,300 coffee shops and kiosks in the United States, and nearly 3,000 in 34 other countries. However, it was incorporated under the laws of the State of Washington, and Corporation's common stock is listed on NASDAQ, under the trading symbol SBUX.

Starbucks Corporation is one of famous coffee shop company and coffeehouse chain in the world. Starbucks Corporation come from American and founded in Seattle, Washington. It is a worldwide company. They provide drink (hot and cool drink, main coffee beverages, tea and smoothies), food (sandwiches, cakes, muffins and cookie) and merchandise (Tumblers, blends, mugs and coffee makers). They want to build and keep the interaction, which happens when customer receives a drink from a Starbucks barista. Starbucks Corporation want to provide the highest quality coffee to the customer to honor that connection. Starbucks Corporation mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time. Starbucks

Has Starbucks has done well in Turkey? What are some of the common growth drivers in terms of consumer characteristics, market characteristics, and entry strategies across USA and Turkey that might account for Starbucks’ success?

As someone who was born and raised in Seattle, I am very proud to say I am from the “home” of Starbucks coffee. The company of Starbucks, started in Pike Place Seattle in 1971, has become a globally known company. It is known for putting customers first, taking critique and fixing the issue, and treating its employees very well. I have worked for Starbucks in past years and I have found all of these to be true.

Today, Coffee may be a large international business employing over 20 million individuals. This commodity ranks second solely to crude oil in terms of greenbacks listed worldwide. With over 400 billion cups consumed per annum, coffee is world’s preferred drink. within the U.S. sales of premium specialty coffees have reached the multibillion-dollar level and increasing considerably on an annual basis.

From the beginning, Starbucks was a small local coffee roaster in Seattle. After a decade, it became an American global coffee company. It is the largest coffeehouse company in the world. Starbucks serves hot and cold beverages, whole-bean coffee, micro ground coffee, full-leaf teas