Starbucks : An American Coffeehouse Chain

With time the small industry of coffee has modernized into a multibillion dollar industry that surrounds the world. With the growth of the industry there has been many world wide changes. Over the past 30 years coffee shops have jumped to the front of the public culture. New coffee shops have changes the face of American cities along with British, German, Colombian, Kenyan and Indonesia towns to name few. (Coffee a comprehensive guide to the bean, the beverage, and the industry) Around the world coffee has become part of the daily culture and coffee shops have grown to accommodate the massive demand that people ask for. Without the growth of the industry there would be a shortage of the product and many would have to go without their beloved beverage. In the United States alone there has been a massive increase in the number of coffee shops. In 1980 the number of coffee shops was a year 2,000 and by 2008 there was an astonishing 27,715. (Coffee a comprehensive guide to the bean, the beverage, and the industry) This was an increase of over ten times in the short time. 11,000 of those stores, almost half, were Starbucks one of the biggest coffee brands in the worlds. The growth of Starbucks is due to the work of Howard Schultz a worker for the company before they became as massive as they are today. Starbucks started very small in Seattle, Washington in the mid 1970’s. Howard bought out the owners and then went on to turn the small company into a massive corporation. (Coffee a

Our mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time. Starbucks has lived up to that motto each and every year and with such great numbers and great feedback the company keeps on growing in the right direction. Starbucks is well known around the world for delivering fast, efficient coffee in all forms. From their frappachino’s, to their brew coffee and ice tea they are definitely the set example that other company’s in their area follow. They live by six principles that they practice each and every day they represent there coffee which has always been there passion to deliver

     Transnational corporations have had a tremendous impact on the interconnectivity that between countries, corporations, and people on a global landscape. Fueled by capitalistic ideals of increasing profits numerous corporations have expanded there operations into the global marketplace, some with much more success than others. One such transnational corporation that has embodied this pursuit of expansion in domestic and foreign markets for profit is the Starbucks Coffee Company. This company, which finds its roots in the opening of a single retail location in Pike place Market of Downtown Seattle in 1971, has been able to infiltrate into countless foreign domains and grow into a global powerhouse of

Starbucks Company was established in 1971 with their first store in Western Avenue from that same year to 1976. They started as retailers of ground coffee tea and spices with a single in Seattle’s historic Pike Place Market. Starbucks is named after the first mate in Herman Melville’s Moby Dick and their logo is inspired by the sea-featuring a twin-tailed siren from Greek mythology. Starbucks had always wanted to inspire the human spirit. They believe in serving the best coffee by growing the coffee under quality standards. Starbucks believes rendering good services to customers is very significant to the success of the company. From just a narrow storefront, Starbucks now has more than 20,000 stores in over 60 countries and

“Brewing Innovation,” an article by Shezray Husain, Feroz Khan, and Waqas Mirza in 2014 for London Business School, focuses on the history and outlook of a popular chain coffee shop, Starbucks. By discussing a brief history of the café brand and its rise and fall through the economic crisis of 2008, it was clear that the company managed so proficiently due to strategic moves made by leadership. The article explored how the company centered it focus on its consumers and building itself a priority spot in the community by utilizing customer opinions and social media. In fact, by doing so, the corporation not only survive the 2008 economic downfall, but thrived to become of the innovative leaders of the 21st century (Lemus, Feingenblatt, Orta, Rivero, 2015.)

                Starbucks is a major American company that was founded in 1971 by three college friends in Seattle, Washington.  Jerry Baldwin, Zev Siegl, and Gordon Bowker at one time were all of different paths until they learned coffee roasting techniques from coffee entrepreneur, Alfred Peet (Starbucks Timeline, 2016).  Alfred taught the three friends his particular style of roasting which ignited a spark in the trio and they were inspired to sell high quality coffee beans and roasting equipment. They soon started brainstorming names, and finally settled on Starbucks

The organization that I have chosen to analyze in this paper is Starbucks. Starting as just a single coffeehouse in Seattle in 1971, Starbucks has now grown into a multinational corporation with over 23,000 stores worldwide. (Smith) With a vision that stemmed from Italian coffeehouse tradition, Starbucks set out to become more than just an average coffeehouse, they wanted to provide their customers with excellent coffee but also a personable connection. Their mission is “to inspire and nurture the human spirit-one person, one cup and one neighborhood at a time” (Starbucks). At the top of their priority list is quality however Starbucks is also passionate about ethically sourcing only the finest of coffee beans, roasting them perfectly and the most important part being improving the lives of the people who grow the beans.

Starbucks is a major American company that was founded in 1971 by three college friends in Seattle, Washington.? Jerry Baldwin, Zev Siegl, and Gordon Bowker at one time were all of different paths until they learned coffee roasting techniques from coffee entrepreneur, Alfred Peet (Starbucks Timeline, 2016).? Alfred taught the three friends his particular style of roasting which ignited a spark in the trio and they were inspired to sell high quality coffee beans and roasting equipment. They soon started brainstorming names, and finally settled on Starbucks

Starbucks Corporation, an American coffeehouse and coffee company, was founded in Seattle, WA in 1971. Starbucks has become an industry leader in the roasting, marketing of specialty coffees, and retailing of their various coffee and tea products and accessories around world. Starbucks employs approximately 182,000 people of all walks of life across 21,366 company operated & licensed stores in 65 countries worldwide. Their unique product lines include high quality, hand roasted moderately priced coffees, teas, and numerous fresh food options throughout their stores and other retail outlets, such as grocery stores and specialty shops.

How I love the smell of a fresh cup of Starbucks coffee to get the day started. As a coffee lover, I often venture to Starbucks to meet my caffeine needs. Starbucks began as a single storefront located in Seattle’s Pike Place Market. As of July 2012, the company has 17, 651 stores in 60 different countries around the world, with the mission to “inspire and nurture the human spirit – one cup, one person and one neighborhood at a time” (Starbucks, 2012). Enhancing the value of the company are the additional brands owned by Starbuck’s. They include Seattle’s Best

Starbucks Corporation is one of famous coffee shop company and coffeehouse chain in the world. Starbucks Corporation come from American and founded in Seattle, Washington. It is a worldwide company. They provide drink (hot and cool drink, main coffee beverages, tea and smoothies), food (sandwiches, cakes, muffins and cookie) and merchandise (Tumblers, blends, mugs and coffee makers). They want to build and keep the interaction, which happens when customer receives a drink from a Starbucks barista. Starbucks Corporation want to provide the highest quality coffee to the customer to honor that connection. Starbucks Corporation mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time. Starbucks

Starbucks Inc is an international coffee house chain that is based in Seattle Washington, United States.

Starbucks was established in 1971 in Seattle, Washington. The company’s culture is focused on the image that it builds for the customers, i.e. friendly, earthy and warm and a very welcoming place to be. Secondly the focus is on the customers and their needs. Starbuck’s mission statement and vision statement show the emphasis on being leader of the coffeehouse industry. The mission statement shows what the core business of the company is and the vision statement shows what the company wants to achieve in the future. The company’s mission is “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time” (Starbucks, 2016). This shows what needs to be done to keep the business running. The key part of this statement is to inspire and nurture the human spirit. They start this concept with the employees. The company culture is one of warmth that it extends to its employees and customers. The part of the mission statement that states one person, one cup and one neighbor shows that they have a meaningful impact on employees and customers. They plan to gradually grow the business, one neighborhood at a time. The company’s vision statement is “to establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow” (Starbucks, 2016). This vision statement shows the

The concept we have of Starbucks as a premium roast, high-quality coffee with a heavy focus on customer service is the result of many years of evolution of the Starbucks Company Itself. It was founded in 1971 in Seattle, WA as a retailer and roaster of coffee beans. Today, they have vertically and horizontally expanded and offer a variety of products as coffee beans and blends, hot and frozen beverages, tea, a variety of bakery products, sandwiches, bottled products and miscellaneous brand products like mugs, CD’s etc. They also have branded a mix of products both developed and acquired like Teavana and Tazo among many others. Starbucks now has about 182,000 employees and 19,767 stores in 62 countries (Geereddy, 2014).

1.1 Brief overview of the proposal: This report is focus on finding out the opinions of underground students in XJTLU to the proposal for the Starbucks in Wen Xing Plaza (see figure 1). The original site is located in the west of Wen Xing Plaza nearing A01 and A02 students dormitory area, hence that is convert for students’ daily life. The first floor of original site is FamilyMart and the second floor is ChunJian haircut salon. For surroundings, higher-education zone has numerous graduate students and underground students, hence a place to relax and communicate with friends are needed. As for changes, firstly, extensions made of rectangular red bricks were reprinted to green and white aim to reflect Starbucks style. The second part of the proposal was to convert ceramic floor into wooden floor. In addition, one of the highlights of the interior was tear original haircut equipment down and add modern furniture to create an austere style image.