Starbucks Analysis

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2013
GROUP 6

2013
GROUP 6

STRATEGIC MANAGEMENT
STRATEGIC MANAGEMENT
TROY UNIVERSITY
TROY UNIVERSITY
STARBUCK CASE ANALYSIS
STARBUCK CASE ANALYSIS

Instructor: Min Carter, Ph.D.

Instructor: Min Carter, Ph.D.

LY NGOC HUY
TRAN QUOC HUY
HOANG VAN VINH
TON KHANH PHUONG
VU NGUYEN TRAM ANH

LY NGOC HUY
TRAN QUOC HUY
HOANG VAN VINH
TON KHANH PHUONG
VU NGUYEN TRAM ANH

Saigon, May 20, 2013

Saigon, May 20, 2013

TABLE OF CONTENTS I. INTRODUCTION 1 II. ANALYSIS FIRM’S CURRENT SITUATON 1 1. Mission 1 2. Vision 1 3. Information of a firm’s current situation 1 4.1 Current business strategy 1 4.2 Marketing 1 4.3 Finance 2 4.4 Operation 2 4.5
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The same goes for its marketing strategy. This culture consists of two key points. The first is our image. When you walk into a Starbucks, a friendly face greets you. The color scheme is very earthy and warm. The same thing can be said about the smells. We want to make it a comfortable place for you to relax. It could even be where you and your wife met, or where you heard your favorite band for the first time. The second is, you are our culture. We want to make sure that you come first. This is why our baristas do their best to remember your regular drinks. And since our culture is you, we know just how to reach you. Weather this be via a mobile phone app, our website, or in-store, we are there for you. 4.3 Finance
Fiscal Second Quarter 2013 Highlights: * Total net revenues increased 11% to $3.6 billion * Global comparable store sales grew 6%, driven by a 4% increase in traffic and a 2% increase in average ticket, marking the 13th consecutive quarter of global comp growth greater than 5% * Operating margin expanded 180 basis points to a Q2 record 15.3% * Consolidated operating income grew 26% to $544 million * Record Q2 EPS of $0.51 per share included a $0.03 non-routine gain on the sale of the company's equity in the joint venture that operates Starbucks stores in Mexico; excluding this gain, EPS grew 20% * Dollars loaded on Starbucks Cards through both new card activations and

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