Starbucks And Dunkin ' Donuts

953 Words Jun 11th, 2016 4 Pages
A competency describes anything that a business does well and differentiates them from competitors. The authors from Essentials of Strategic Management say it best as they define a competency as "the cross-functional integration and coordination of capabilities." They continue to clearly define that core competencies are the "collection of competencies that cross-divisional boundaries, is widespread with the corporation, and is something a corporation can do exceedingly well" and that distinctive competency are those skills that are "superior to those of the competition." The competitive analyses below presents the distinctive and core competencies from Great Cups of Coffees competitors Starbucks and Dunkin ' Donuts.
Starbucks’ Distinctive Competencies Starbucks has an advantage over its competitors because of their strong, distinctive competencies. According to the article on NASDAQ "Starbucks targets a more affluent demographic of coffee drinkers that typically exhibit strong brand loyalty (Trifis Team, 2014)." This distinctive competency derives from the company 's philosophy to have a "commitment to the highest quality coffee in the world, to the way we engage with our customers and communities to do business responsibly (Starbucks, 2016)." The organization is committed to an excellent training program that reinforces staff competencies and engagement to the company culture. Starbucks CEO Howards Schultz, states in his book, Onward, "[Employees] are the true…

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