Starbucks And Its Impact On Starbucks

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A total weighted score at 2.67 for Starbucks points to an average but good internal standing in the Internal Factor Evaluation. The first strength of Starbucks is its diverse and inclusive workforce that allows this corporation to cater to a wider market reflecting today’s current demographics. This key strength has put Starbucks as a well-recognized brand among this young and diverse market. According to the Starbucks website, their workforce has led the way in diversity, 65% of U.S. employees are women; 40% are minorities (Our Aspirations). Due to globalization, many companies seek a strong diverse workforce, which allows them to adapt to the fast changing environment around the globe. The weight of .15 was given because of its…show more content…
The rating of 4 indicates a major strength that not many businesses have acquired even with the ability to have free Wi-Fi. Starbucks fourth strength is their employee benefits which received a .08 weight. The CEO, Howard Schultz implemented two programs that offered their employees the following benefits. Starbucks provided comprehensive health coverage for eligible full and part-time workers. Starbucks also provided health care benefits for same sex and domestic partner benefits (Our Culture of Inclusion). Secondly, Starbucks offered its employees equity in the company in the form of stock, called Bean Stock (Howard Schultz). Today, many companies offer similar benefits to what Starbucks has, however it is noted that Starbucks was one of the first to have such benefits in the industry. This strength received a rating of 3 indicating a minor strength. The fifth strength of Starbucks is its Debt-to-assets ratio which was the lowest when compared to its two main competitors McDonalds and Dunkin Donuts. This strength received a weight of 0.07. The Debt-to-Total-Assets ratio measures the percentage of total funds that are provided by creditors (David & David, 2015, p. 108). Starbucks has the lowest percentage at 18%. McDonalds and Dunkin Donuts both registered that more than 60% of their assets were supported by debt. This is a major strength which received a rating of 4. The less of a company is financed by debt the more stable
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