Starbucks Case Analysis Essay

Topic: An examination into the rise and fall of Starbucks Coffee Company and its relationship to certain microeconomic principles.

starbucks Corp., an international coffee and coffeehouse chain based in Seattle, Washington, has expanded rapidly since its opening in 1971. These outrageous success was due to its well-developed strategy vision which lay out the company's strategic course in developing and strengthening its business. Starbucks is a global corporation that sells authentic coffee in 30 countries, reporting revenues of nearly $5.1 billion in 2006. The main goal of Starbucks is to embrace diversity by applying the highest standards of excellence. Starbucks strives to perfect the relationship with the working class by making the service as fast as possible because they believe that every customer has their own personal rate. One

Starbucks financial statements were analyzed for the fiscal year ended September 27, 2015. Like all public companies, annual and quarterly financial statements are required to allow regulators and other interested parties to analyze the financial status and management decision making of the company. This analysis focuses on the results of Starbucks most recent published annual report containing their balance sheets, statement of earnings and cash flows. These statements will be analyzed against the results of one of its competitors, Dunkin Donuts, to investigate how the two companies compare to each other. It was noted that Starbucks and Dunkin Donuts do not have corresponding fiscal year ends. The data therefore is not directly comparable since the reports do not reflect the same time period of data but should provide additional insight. The paper will attempt to provide a brief analysis of Starbucks operations in terms of its liquidity, leverage, activity, profitability and growth ratios used by analysts in the industry.

2) Garthwiate, Craig; Busse, Meghan; Brown, Jennifer; Merkley, Greg “Starbucks: A Story of Growth” Harvard Business Publishing, July 2012.

1. Where did the original idea for the Starbucks format come from? What lesson for international business can be drawn from this?

This assignment is based on the Starbucks case study; Trouble Brews at Starbucks written by Lauranne Buchanan and Carolyn Simmons (2009). The aim of this paper will be to discuss the the changing consumer experience, competitive landscape and external circumstances affecting marketing opportunities for Starbucks, while determining how Howard Schultz can provide Starbuck’s customers a greater long-term value.

Figure 2 shown above shows a “hang-loose” Starbucks restaurant. In the picture above are two ladies relaxing at the restaurant. It doesn’t seem very busy. In the upper half of the picture near the center is the Starbucks logo. The purpose of this

According to Exhibit 8, the profile of the customers retained had changed. The brand image was not as strong for the newer customers (first visited in the year prior to date of exhibit) as it was for established customers

Sustainability has taken the mainstream corporate world by storm since major companies realized that sustainability is directly linked to the viability of their long-term objectives. As sustainability is proven to be a motor of efficiency and innovation, stakeholders, investors, employees, and customers are demanding companies to focus not only on profits but also that those profits should not come at the expense of people or the planet. Wal-Mart and Starbucks have been early adopters of the sustainability crusade and due to their contrasting approaches towards business have developed two very distinct sustainability models. This paper will analyze the sustainability systems implemented by Starbucks and Wal-Mart, compare their strategies, elucidate how these organizations have created different corporate social responsibility systems, and finally determine which one of these approaches would better support a long-term sustainability model.

Starbucks Corporation purchases and roasts high-quality coffees, along with beverages and fresh food items, throughout all company-operated stores. The consolidated financial statements reflect the financial position and operating results of Starbucks Corporation. Ratio Analysis was used to analyze the performance of Starbucks using the financial ratios of liquidity, solvency, and profitability. Calculations and amounts were provided in the excel spreadsheet labeled “Financial Ratios”. All data provided were conducted from the balance sheet and income statement accounts over the fiscal years 2015 and 2014. Starbucks Corporations ' fiscal years’ end on the Sunday closest to September 30 (sec.gov).

• Looks at big picture: It helps Starbucks has consistent brand image around the world.

The context change in form that Starbucks found itself competing with smaller chains that resembled its former pre-expansion model with competitors focusing in creating symbolic-expressive value and fast food restaurants that had started to offer specialty coffee with more aggressive advertisement at a lower cost. The competitive context changed for Starbucks because it’s focus in mass distribution channels and its retail footprint strategy stated its product within a standard performance product value; this affected the value perception of the product.

Prior to entering and operating Starbucks in Israel, Howard Schultz had strong psychological and emotional ties to the country back in 1988. This could be explained as he was raised in a Brooklyn Jewish family and visited the Holy Land for the first time. In addition, the personal request of the Prime Minister of Israel for Starbucks to venture the business in Israel had the CEO of Starbucks to develop an emotional commitment and ignored the need of rational thinking. This led Howard Schultz to have a bias decision making, which he may not be acting upon the best interest of the company. It is risky for a company not

Starbucks dates back from 1971 and is based in Seattle, Washington. The company was founded by Gordon Bowker, Jerry Baldwin and Zev Siegl and it

Starbucks extends their coffee experience to everyone: kids, teenagers and adults. Part of their success comes from their ability to create new products that fit the culture of the country. In Japan, for instance, Starbucks launched green tea lattes, which later became popular in other countries (Allison). Starbucks is well established in countries like Canada, Japan, and the United Kingdom. In the US alone, Starbucks sells 4 million cups of coffee per day (Horovitz). Their products and services have transformed the way customers view coffee. Changing the way customers order, Starbucks makes it very chic to purchase custom drinks. Starbucks is like no other coffee shop: the dimmed lights