Starbucks Case Study

3720 Words15 Pages
Starbucks Case Study Starbucks Coffee Company Economic & Strategic Analysis Contents Abstract 3 Introduction 4 Market Environment Analysis 4 Strategic Analysis 7 Customers 8 New Entrants 10 Substitutes & Rivals 11 Strategic Fit Analysis 12 Conclusion 13 Abstract The research paper is concerned with evaluating the current position of Starbucks Coffee Company in United States with reference to environmental factors encompassing macro and microeconomic view. Furthermore, it is also expected to provide an account of Starbucks' strategic analysis which involves its internal operations, core competencies and its responses to forces like customers, suppliers, new entrants and substitutes. A careful analysis of external and internal environment of this organization would lead to a strategic fit analysis which helps in determining the strengths, weaknesses of Starbucks and opportunities and threats faced by it. Introduction Millions of Americans walk into Starbucks Coffee shops everyday and live the experience of consumer care which is only provided by this brand. Coffee industry in United States comprises of key market players such as McDonalds, Dunkin Donuts, Tully's, Peets' & Tim Hurton's. However, the lifestyle choice given by Starbucks is the niche that it has been enjoying for a long time now. Where Starbucks has managed to put people first and provide them with a place having comfortable ambience, full of coffee aroma, music, Wi-Fi; it

More about Starbucks Case Study

Open Document