Starbucks Coffee Company : An Amazing Chain Company

With time the small industry of coffee has modernized into a multibillion dollar industry that surrounds the world. With the growth of the industry there has been many world wide changes. Over the past 30 years coffee shops have jumped to the front of the public culture. New coffee shops have changes the face of American cities along with British, German, Colombian, Kenyan and Indonesia towns to name few. (Coffee a comprehensive guide to the bean, the beverage, and the industry) Around the world coffee has become part of the daily culture and coffee shops have grown to accommodate the massive demand that people ask for. Without the growth of the industry there would be a shortage of the product and many would have to go without their beloved beverage. In the United States alone there has been a massive increase in the number of coffee shops. In 1980 the number of coffee shops was a year 2,000 and by 2008 there was an astonishing 27,715. (Coffee a comprehensive guide to the bean, the beverage, and the industry) This was an increase of over ten times in the short time. 11,000 of those stores, almost half, were Starbucks one of the biggest coffee brands in the worlds. The growth of Starbucks is due to the work of Howard Schultz a worker for the company before they became as massive as they are today. Starbucks started very small in Seattle, Washington in the mid 1970’s. Howard bought out the owners and then went on to turn the small company into a massive corporation. (Coffee a

I set out to find a place to begin my observations, not knowing what to fully expect, what I may find. So I decided to look around at what is close to my home that isn’t a place I frequent or have even visited at all. Then it came to me, the Starbucks that is only about a mile away is a perfect place for me to observe subjects that I would consider different from myself, seeing as how I consider such obscene prices for coffee ridiculous. Starbucks is a very popular chain of coffee vendors that describe their product as more about quality than what Americans are used to in typical coffee joints.

Starbucks has developed a brand image that has revolutionized coffee drinking experience. It has created an ambiance that is designed to attract customers and keep them coming back to Starbucks stores. It offers wide varieties of services such as comfortable seating areas with unique music and free wireless Internet for their customers while sipping their favorite coffee. This distinctiveness sets Starbucks apart from most of its competitors and has allowed the company to successfully grow and profit while charging premium prices for their products.

Patrons like myself stood in line scanning the café for empty tables and available seats. The arrangement of the tables in this area allowed for more seating flexibility and appeared to lower social boundaries between customers while encouraging interaction between members of cliques and individual patrons. Armed with my laptop and cappuccino, my observations occurred from an empty table in the center of the café.

single store, roasting and retailing ground coffee as well as whole beans in Pike Place

Green Mountain Coffee Roasters has become a force to reckon with in the specialty coffee industry, with incredible growth in the last ten years, due in large part to its commitment to customers, employees, and social responsibility. This paper will concentrate on the financial records reviewed and will analyze (a) GMCR’s annual report and 10-K; (b) industry information, including key economic factors, life cycle, evaluation of factors for success, key business risks, accounting considerations, legal and regulatory concerns, and social concerns; (c) the company’s financial

My observation assignment, I went to a Starbucks on downtown Phoenix. I picked up this location because that's were mostly people go to finish up business things , homework or just to hang out. I noticed there's different type of people that go there. The employment from Starbucks were nice , happy and there were helping others out. I went to two different Starbucks location and downtown one of them they have their tables laid out differently, and there were small tables that only two persons could sit on. Also there were the long ones in front of the window. There were some that were wide and long. And the other location had different tables such as only the small little round tables.

Starbucks is one of the most recognizable coffee retail chains in the world. Their brand focuses on high quality coffee using specialized roasting of beans from many countries around the world.

“Starbucks is the premier roaster and retailer of specialty coffee in the world.”(Starbucks, 2015) They have several ways to reduce their impact on environment. Whether Starbucks can maintain or increase its profits when making environmental-responsible decisions depend on the decisions they made. Three basic environmental-friendly activities—recycling cups, encouraging personal tumblers and reducing greenhouse gas emission—show that it is possible for Starbucks to maintain or increase profits when encouraging personal tumblers reducing greenhouse gas emission but not for recycling cups. Thus, it is possible for Starbucks to make environmentally-responsible decisions that will provide positive spin-offs to society, but still maintain or increase its profits.

Starbucks is acclaimed for its superior value proposition in the early 1990’s by creating an experience around the consumption of coffee, a ‘third place’. The brand is positioned to offer the highest quality coffee, close customer intimacy, and warm atmosphere or ambience.

In general the coffeehouse industry in the United States was experiencing an increase in coffee consumption per capita due to the “Starbucks effect”. At this time Starbucks was operating approximately 20,000 stores in the United States and was living a fast expansion strategy worldwide.

Name of establishment is Starbucks Coffee. Both of the chains are American coffee and the cafe. Starbucks has a motto is to “inspire and nurture the human spirit such as per person, per cup, and per neighborhood at a time.” It’s positioned at Kuala Lumpur, in Malaysia.

Starbucks first opened its doors in Seattle’s Pike Place Market with the name being coined from that of Moby Dick’s first mate (Schultz & Yang 1999). It has spread its shops across North America, all over Europe, the Middle East, Latin America as well as the Pacific Rim with an estimated 35 million customer weekly (Michelli, 2008). With tremendous growth from a small time coffee shop, the company has matured to an international icon that today it is one of the world’s leading retailer, roaster and brand specialty coffee (Story, 1971). The company offers whole bean coffees, espresso beverages, and confectionery and bakery items.

Even in the things that we think are familiar there are surprises. This is something that I learned while doing my ethnographic observation of Port City Java coffee shop. Port City Java is located inside Talley Student Union on the first floor. This coffee shop does not have any doors to close it off but is open to the inside of the student union. It is located next to the bookstore on one side and to the One Earth cafeteria on the other side. It is in a very prominent location in the student union and would be very hard not to see if you were walking through it. Port City Java is set up with two cash registers at the front with the case of baked goods and bottled drink directly next to it. Behind the registers there is an open workspace where one can watch the employees make their drinks. Behind this open workspace there is an open doorway which leads into what could be described as a kitchen where the food items are prepared. On the right side there is a bar where drinks and food are placed when it is ready. On the outside of this bar there is a place for people to put cream and sugar into their drinks. Surrounding the main coffee shop there are little, red, two person tables lining the wall on the right side and more tables on the left side across from where the registers are located. Port City Java is a very clean place without many places for dirt or trash to pile up since the actual coffee shop is not very large in size.

With the development of economic globalization, “fast food” becomes a more and more substantial industry in the business world, which adapts to the pace of people’s life. Each organization spares every effort to stand forward the competition due to the fierce competition. In this article, we focus on the “Starbucks”, a prevailing coffee manufacturer in recent years.