Starbucks Coffee Company ( Sbux )

Within the coffee industry Starbucks Corporations has grown from a small shop to a leading coffee distributor, proving to have financial strength and determination to continue growth. With the weakening economy the continued success of Starbucks

starbucks Corp., an international coffee and coffeehouse chain based in Seattle, Washington, has expanded rapidly since its opening in 1971. These outrageous success was due to its well-developed strategy vision which lay out the company's strategic course in developing and strengthening its business. Starbucks is a global corporation that sells authentic coffee in 30 countries, reporting revenues of nearly $5.1 billion in 2006. The main goal of Starbucks is to embrace diversity by applying the highest standards of excellence. Starbucks strives to perfect the relationship with the working class by making the service as fast as possible because they believe that every customer has their own personal rate. One

Starbucks mission is to "inspire and nurture the human spirit-- one person, one cup, and one neighbourhood at a time.”

Starbucks Corporation which is known worldwide for their coffee company from Seattle Washington. It is the largest coffee company in the world, with Costa Coffee as their highest competition. Everyone knows what Starbucks is and the quality of their product. (Loxel 2015) When you walk into Starbucks you expect nothing but a good cup of coffee or whatever else your getting

Starbucks coffee company is one of the most powerful American Corporations, it founded in 1971, inside a historic public market called Pike Place Market in Seattle Washington by three partners (lee, n.d). Starbucks company commenced with a small shop specializing in brewing products and providing high-quality coffee addition to teas, today it become a leading retailer of specialty beans, large variety coffee beverages, different pastries, and snacks, with approximately 24,000 stores in over 70 countries such as Belgium, Brazil, china, and Cyprus, and it is serving millions of costumers daily with unique product and premium prices (“Starbucks company profile,” n.d). The main international competitors of Starbucks are Costa the British coffee

Starbucks is the worlds largest coffee shop chain company and continues its aggressive growth through international expansion and new product development.

Starbucks is famous for their elevating coffee experience and comfortable ambiance that is designed for socialization. Starbucks’s US operations represent 76% of the company’s total net revenues, while International operations represent 20% of total net revenues, and GCP’s revenues comprise only 4% of total revenues. While revealing continuous growth in revenues, Starbucks’s revenues decreased by 7% to $4.95 billion and its net income decreased by 72% to $89.3 million for the 26 weeks ending March 2009. As a result, Moody’s Investors Service has downgraded Starbucks’ credit ratings. Not discouraged by this, Starbucks has plans to open 20 new stores by the end of 2009.

Starbucks Corporation is a Seattle (USA) based largest coffeehouse company in the world representing one of the most recognizable logos and continually expanding with diversification approach. It operates in over 50 countries with 19,767 stores1 (as of Sep’2013) including the stores in USA and has more than 7,800 franchise units worldwide. It has a wide variety of product lines along with coffee which included but not limited to beverages, pastries, fresh food, whole coffee beans and merchandise. Many of its products are seasonal and specific to the culture or local responsiveness of the country they are doing business.

Its mission statement, “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time” (www.starbucks.com), not only embodies their approach to customers but to employees as well. The company “exemplifies a

Starbucks in a mature stage of its lifescycle. It was founded over 20 years ago and it has experienced rapid growth in the last 2 decades. However within the last few years its growth has

Starbucks is considers the one of the most famous coffee store brand in the world, based on the case we can find that it is on the leading position of coffee market, it has a significant sales growth compare other brand in the market. But in recent year it seems start to facing more challenges from different aspect and these challenges had became a resistance of its business expansion.

Starbucks Coffee Company has established as its own market and artistry in the Coffee gastronomy line for more than 30 years. Providing over 60 types of coffee, Starbucks has kept the name and brand alive since 1987 where a small and friendly workforce aim to create national brand – The Starbucks Experience.

The Starbucks Corporation is the largest coffeehouse worldwide and has more than 16,858 stores in 50 countries, including 11,000 in the United States alone (The McGraw-Hill Companies, 1999). The company’s products include drip brewed coffee, espresso’s, cappuccino beverages, cold drinks, hot drinks, smoothies, tea, coffee beans, salads, sandwiches, snacks, pastries, ice cream, and Starbucks merchandise such as mugs and tumblers (The McGraw-Hill Companies, 1999). The company sells premade coffee and started the coffee bar in which they are known for today. The coffeehouse gives customers a quiet environment to drink coffee, read a book or browse the Internet using Wi-Fi connection the company has available consumers (The McGraw-Hill Companies, 1999).

It has no debt and uses internal cash flow for expansion. Also since all of its stores are company-owned, it is able to maintain the image and quality. It also spends very less amount on advertising and marketing, and relies primarily on the word of mouth. Starbucks also has strong brand recognition by consumers. It is known for its high quality products and its consumer friendly environment.

Starbucks Coffee Company is an amazing chain companies that has been considered to be successful in the entire business. They have preserved its image while offering high-end facilities and service to clients at a little high price than several other coffee shops.If rhetorical view is concerned, Starbucks utilizes the visual elements and language power to appeal customers along with profit and a raised selling image of their brand.