Starbucks Corporation : An American Coffeehouse Chain

1512 WordsSep 4, 20167 Pages
Starbucks Corporation is an American coffeehouse chain founded in 1971 starting out as only one store retailing in whole bean, tea, and ground coffee in the Pike Place Market in Seattle, Washington (Starbucks Company Profile, 2016). Starbucks comprises four operating segments along other non-reportable operating segments. The operating segments include Americas, China Pacific, EMEA, and Channel Development (Starbucks Company, 2016). Starbucks continuous growth strategy has translated in over 24,000 retail stores where millions of customers are served with its exceptional products in 70 countries. Here, customers enjoy a range of products to choose from. These include handcrafted beverages, merchandise, and fresh food. Besides, its rapid growth has replicated in the expanded brand portfolio comprising Teavana, Evolution Fresh, La Boulange, Ethos Water, Seattle’s Best Coffee, Starbucks Coffee, and the Torrefazione Italia Coffee (Starbucks Corporation, 2016). The company operates through a partner platform oriented on employees who further the Starbucks Experience to customers in an inviting atmosphere. The company maintains a social conscious platform through ethical sourcing, environmental stewardship and community involvement in its operations (Starbucks Corporation, 2016). Distinction between an Asset and an Expense An asset refers to a resource of economic value owned and controlled by an individual, country or a firm resulting from past transactions or events, with

More about Starbucks Corporation : An American Coffeehouse Chain

Open Document