Starbucks Corporation Business Strategies and SWOT Analysis

1292 WordsFeb 4, 20185 Pages
Starbucks Corporation is an American company that was founded in 1971 in Seattle Washington’s Park Place market and is a leading roaster, seller, and merchant of specialty coffee around the world. Starbucks has around 182,000 employees; 19,767 Company operated and licensed stores in over 60 countries. Starbucks relies on information technology systems in its operations, including supply chain management, cashiers at stores, online business, smart phones applications, and many other processes. Although Starbucks, Dunkin Donuts, and Peet’s Coffee share the same level of technology for managing their basic operations, Starbucks is one step ahead over both competitors. Starbucks has always been a leading benchmark of a company model in the coffee industry. Starbucks has high prices, and high quality products with a variety of selection. Since it is a respected firm, its competitors follow Starbucks and copy successful Starbucks products at lower prices. Starbucks uses innovate technology to provide a better service to its customers., which includes providing free wireless internet in its stores, and its Digital Network sells online music. Today, customers use Starbucks smart phones applications to pay for their coffee using their smart phones. In August 2012, Starbucks announced that is going to use the mobile payments company Square. They entered a partnership that will allow Starbucks customers to pay just by giving their phone number or name to the cashier, and the

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