Starbucks Corporation : Company Profile

Starbucks is a “premier roaster, marketer and retailer of specialty coffee” (Marketline 2012). This company is globally recognized because of their vast amount of stores, consisting of more than 17,000 retail stores in over 55 countries. Most retail stores are in highly populated areas, like “downtown and suburban centers, office buildings, university campuses and in select rural and off-highway locations” (Marketline 2012).

For the second week within accounting, Team B was assigned to choose an organization, and to research the annual financial reports from the last two-three fiscal years. As a Team, we have chosen to discuss and analyze the vast coffee franchise called Starbuck’s. While using Starbucks' balance sheet, income statements, and cash flow chart, this will help us to determine how well Starbuck’s is doing with their consumers, and throughout the globe. So now let us start off with explaining a brief history for this successful company, along with all the data and records we were able to retrieve.

* It is a global coffee brand built upon a reputation for fine products and services. It has almost 16,000 cafes in almost 40 countries.

Starbucks Corporation is an American global coffee company and coffeehouse chain based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world, with 20,366 stores in 61 countries, including 13,123 in the United States, 1,299 in Canada, 977 in Japan, 793 in the United Kingdom, 732 in China, 473 in South Korea, 363 in Mexico, 282 in Taiwan, 204 in the Philippines, 164 in Thailand and 3 in India.

* Starbucks is a global coffee shop chain and it's headquarter is based in Seattle – U.S. It is considered the largest coffee shop company in the whole world.

Starbucks is a global coffee company and coffeehouse chain based in Seattle, Washington since 1971. It is the largest coffeehouse company in the world ahead of UK rival Costa Coffee, with almost 21,366 stores in 63 countries. A recent survey says that in last 30 days 32 million people visited the store across the globe. Thus, it is a highly busy and in demand coffee shop. Here I am going to do microanalysis of Starbucks as a largest coffeehouse chain/industry in the world considering its demand and supply in the market.

The beans are shipped to the Port of Charleston and stored in a warehouse in Summerville until they are needed at the roasting plant in Sandy Run. Once the beans arrive in Sandy Run, Starbucks partners—as the company refers to its workers—rip open the burlap bags and pour the beans into a pit. There, debris is shaken out and the beans are stored in silos.” (Marie Bussin-Burks, 2009, p112) Once the beans are cooled, roasters blend the coffee beans from different countries to balance the flavors and strengths. This process is considered to be essential because it allows a consistent flavor even if supplies vary due to prices and availability. Then Starbucks can package, market, and distribute coffee through a variety of methods. The grinded and vacuum-pack coffee in packed bricks or cans can be distributed through wholesale channels. Starbucks has dedicated truck fleets to connect different plants and stores together in the supply chain network. (James Cooke 2010, p1) We, as customers, can see Starbucks’ products/goods at restaurants, airlines, and hotels in addition to being sold directly to consumers through supermarket channels. Specialty coffee is roasted and packaged in a manner to guarantee quality and freshness. Then, it is sold in both whole bean and ground forms through wholesale or retail channels. (Starbucks Coffee Company, p9)

The Starbucks Company started as a single coffee shop located in Pike Place Market, Seattle, Washington in 1971. They roasted and brewed coffee and tea as well as selling whole and ground beans. Starbucks Mission Statement: “Our Mission: to inspire and nurture the human spirit-one person, on cup and one neighborhood at a time.” (Starbucks Company Profile, August 2012)

Seattle, Washington has been referred to as a world capital for coffee roasting. This is the city in which Starbucks opened their first coffee house and espresso bar at Pike Place Market. Along with Starbucks there are other big name coffee

According with listdose.com website, Starbucks is the largest coffee chains in the world, followed by Dunkin’ Donuts and Costa coffee. En fact it counts 20,891 stores give off 62 countries. In addition it has 1324 centres in Canada, In Japan there are 989, China has 851, 806 in UK, more than 550 centres in South Korea, more than 370 in Mexico, around 291 in Taiwan, more than 200 are situated in Philippines, and Turkey, Thailand and Germany has more than 170 centres each. Rest all of them, that is, remaining 13270 centres are located in the US

Grabbing morning coffees and afternoon pick-ups are essential parts of the day for millions of people worldwide, providing an excuse to step outside and take a short walk. The thirst for caffeine is what attract the customers and make coffee such a huge and profitable business. In almost any civilized city today, a cup of coffee is never too far away and in urban environments, it’s hard to walk for five minutes without seeing a vendor. Its 41 years of existence makes it a pretty solid company in the grand scheme of coffee stores.

Named after a character in the classic story of Moby Dick, Starbucks Coffee has emerged as the world 's leader in retail, roasting, and branding of specialty coffees for millions of customers worldwide since its 1971 founding in Seattle 's Pike Place Market in the state of Washington. Still headquartered in Seattle, Starbucks Coffee Company has expanded to stores in all 50 states and in 43 countries outside of the United States.

Starbucks Corporation is an American global coffee company and coffeehouse chain based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world, with 20,366 stores in 61 countries, including 13,123 in the United States, 1,299 in Canada, 977 in Japan, 793 in the United Kingdom, 732 in China, 473 in South Korea, 363 in Mexico, 282 in Taiwan, 204 in the Philippines, and 164 in Thailand.

Beginning in 1971 with only one shop in Settle’s historic Pike Place Market for coffee and tea, Starbucks has managed to become one of the most successful companies in the world. It has become number one in the coffee industry. As of June 2012 Starbucks owns 19,763 coffee shops in 59 countries which includes 12,848 in the United States, 1,264 in Canada, 973 in Japan, 778 in Great Britain, 621 in China, 441 in South Korea, 350 in Mexico and 269 in the Philippines. Offering to its consumers’ different coffees with unique flavors, tea and beverages, including food

The world without coffee is such a tasteless world. Nowadays, coffee is more than popular since it is ubiquitous. Coffee is consumed all over the world, and it is also one of the most crucial produce in world trade. Coffee not only helps people relieve stress, but also makes them feel happier. Many customers, including officers, workers, and students get attracted to coffee due to its unique taste. As a result, more coffee shops are opened every day in this country. There are a lot of well-known coffee shops in America namely, Dunkin Pumpkin, Cafe Du Monde, Four Barrel Coffee, and so forth. Among them, Starbucks is the largest coffeehouse company not only in America, but also in the world. Why is it so successful? Starbucks has applied some rules to its enormous success, and each rule gets it one step closer to becoming the world’s biggest coffee shop.