Starbucks Corporation and Brand Loyalty

Founded in 1985, Starbucks is one of the largest coffeehouse companies in the world, with over 16,000 stores in 50 countries (Starbucks Annual Report, 2009, p. 1). Starbucks sells high-quality

Starbucks is an American company that produces tea, coffee beverages, smoothies, baked goods and sandwiches. It was founded on March 30, 1971 in Seattle, Washington. The founders are Jerry Baldwin, Zev Siegi and Gordon Bowker. Starbucks locations serve hot and cold drinks, whole-bean coffee, micro ground instant coffee called as VIA, Espresso, Caffe Latte and other tea productsStarbucks has more than 22000 retail

Starbucks’s has been able to surpass its rivals and continue being one of the premier roaster and retailers of specialty coffee in the world since its inception in 1985. Such an accomplishment has been sustainable due to a concrete company strategy. When Starbucks’s first debuted back in 1985 it was the first coffee shop to bring specialty coffees to the mass market in the United States. Along with only purchasing and roasting top quality coffee beans they designed their strategy in a way which gave the customer the ability to customize their drinks to meet each person’s individual preference. They also included free Wi-Fi in all of their stores, which in turn increased an already competitive advantage even more by not only offering customers

The opportunity actively researched is a “Coffee of the Month” Program offered at a special discounted price to draw in college students and other potential coffee patrons who often use Starbucks’ Wi-Fi services without making a real purchase. Offering a product at a discounted price ought to result in more coffee sales and larger revenue for Starbucks.

Seeing a Starbucks sign reminds a person of the tantalizing flavors that are brewed from the store that sells millions of people their first cup of coffee every morning. Upon walking into the store, it is inviting and welcoming. The staff is friendly and helpful and the crowd is eager to enjoy that bittersweet java on the taste buds. When an order is made, the staff prepares each individual cup of coffee fresh, and exactly to the customer’s preference. Starbucks Corporation is the leading retailer, roaster and brand of specialty coffee in the world. Starbucks Chairman Howard Schultz has built a booming empire, with 13,500

Starbucks Coffee Company was founded in 1971, opening its first location in Seattle's Pike Place Market. Starbucks, named after the first mate in Herman Melville's Moby Dick, is the world's leading retailer, roaster and brand of specialty coffee with coffeehouses in North America, Europe, Middle East, Latin America and the Pacific Rim. Worldwide, approximately 33 million customers visit a Starbucks coffeehouse each week.

In 1971 Starbucks started as a small coffee shop that specialized in selling whole arabica beans in Seattle’s Pike Place market. After being inspired by Milan’s coffee culture - especially the role it espresso bars played in the Italians’ everyday social lives - Starbucks opened an espresso bar in the corner of their shop. Their ideal was to create a ‘third place’ - besides home and work - where people could relax and enjoy a good cup of coffee (Moon & Quelch, 2006). Over two decades the company enlarged and served over 20 million unique customers in over 5,000 stores around the world. Their brand strategy could best be described as ‘live coffee’, which meant creating an ‘experience’ around the consumption of coffee that fitted into people 's everyday lives (Moon & Quelch, 2006). Three components were fundamental for their branding strategy. First of all, the coffee itself which should represent the highest-quality coffee in the world, derived from Africa, Central and South America, and the Asia-Pacific regions (Moon & Quelch, 2006). Secondly, the atmosphere should be inviting and make customers feel comfortable. The ambiance in stores should make customers want to stay (Moon & Quelch, 2006). Thirdly, service - customer intimacy - is a key factor within their brand strategy, which aims to create an experience for the customers, and aims at building customer loyalty (Moon & Quelch, 2006). The employees - called ‘partners’ - are

Starbucks is a corporation well known for roasting, marketing and retailing of crafted quality beverage that is based on coffee. Starbucks started its operations in Seattle’s Pike place market with Howard Schultz helping in its marketing and retailing efforts. The company is extremely successful and focused on the development of positive company-customer relationships. Starbucks uses company-customer relationships and a customer-centered approach as its key business strategy. The customer-centered approach allows the company to maintain its current position in the market.

Two shots of espresso, a dash of white chocolate flavored sauce, 16 oz. of steamed milk, a swirl of sweetened whipped cream, and one happy customer. Coffee has become the crutch that millions of Americans have held on to in order to get through their day. However, Starbucks has become the most successful brew in the business. On any given morning, it is guaranteed that a large line of groggy human beings will be impatiently waiting to get a hold of their precious grande white mocha described above. In fact, “more than 70 million people worldwide enter a Starbucks café every week”(Lorenzetti). But is it just the beverages that keep the customers coming back? The Starbucks coffee company has found a way to not only sell drinks, but also a lifestyle. They have created a brand power that even a non-coffee drinker is willing to see value in. A small shop in Pikes Place market has evolved into a global company. On one street corner in Washington, the green and white cup is sold on each side of the street. Although there are a variety of coffee shops to choose from, Starbucks separates itself from its competitors in a variety of ways due to its effective organization. The way they run their stores has guaranteed millions of loyal customers. Overall the organizational coordination and structure of the Starbucks Company has differentiated them from the other competitors, and has satisfied millions of customers throughout the process.

Starbucks Corporation is a globalized coffee company operating successfully since 1931.It had its headquarters in Washington and have branches in more than 63 countries. Starbucks is known for its premium quality and high standard coffee. Starbucks coffee is one of the most

Starbucks was always certain about one thing: they wanted to offer each customer the ‘Starbucks experience,’ or to sell the finest quality of coffee in a comfortable atmosphere. The local environment was studied to implement effective strategies to drive success for the business. Their entry strategies included marketing and sales events with a series of public relations to build brand awareness. They served free coffee and presented new drinks for tasting. While a range of competitors entered the business, Starbucks rose to the occasion. After analyzing the business tactics of their competitors, the company made the necessary approaches to ensure success. They began opening stores on the high-end popular streets, and then branching out even further. Starbucks constantly offers new products in their stores across the USA, Turkey and the dozens of other countries they reside in. Adapting their atmosphere and business strategies to the needs of the customers keeps both their revenue high and patrons satisfied.

Starbucks is a worldwide coffee industry that is making the world a little better one cup at a time. Established in 1971, the company was just a single store in Seattle’s Pike Place Market. Since then it has grown into a global industry and one of the most ethical businesses in the world. Starbucks is known for customers expecting more than just coffee. This is why they have such a wide customer base. Their customers range from children to older adults. The primary target is adults from ages 25 to 40. This age range alone makes up almost half of its total business. Starbucks grabs the attention of this age group through its contemporary design and constant advertising. Most of

Starbucks is probably one of the biggest names in the coffee business and they have a clear mission. Their mission is to inspire and nurture the human spirit: one person, one cup and one neighborhood at a time (Starbucks, 2011). Therefore the enterprise value of Starbucks is divided in two main parts. They want to offer the best quality coffee and they want to create a unique customer experience. The value of quality is offered by serving great Starbucks coffee made from the best coffee beans, roasted with great care. Only the best coffee is good enough. The value of experience is given by the unique Starbucks coffeehouses. Starbucks calls it their ‘coffeehouse music and Wi-Fi community’. Every

Part one: Starbucks is an international coffee company which was established in 1971 in Washington. It is the largest of its kind in the market with almost 23 thousand cafés in 63 countries. The Starbucks that I have evaluated is the one in Opera Lane Cork city.

Starbucks believes in taking initiatives, working on the basis of customer experiences. First, they analyze the needs and trends of their target markets to satisfy those market needs successfully. When Starbucks figured out that their customers wanted to be associated with the socially responsible company they started selling products Red goods in November, 2008 to support the AIDS patients. It created stronger brand connections in the mind of customers. The challenging task is to keep adapting to the products, packaging, and the atmosphere customers want, to stay ahead of the competition. Taking advantage of new ways of promoting Starbucks with the growth of smart phones, social networking, and digital media is another task. This company needs to continue what they have been practicing in embracing these new promotion tactics.