Starbucks Csr

Starbucks is a “premier roaster, marketer and retailer of specialty coffee” (Marketline 2012). This company is globally recognized because of their vast amount of stores, consisting of more than 17,000 retail stores in over 55 countries. Most retail stores are in highly populated areas, like “downtown and suburban centers, office buildings, university campuses and in select rural and off-highway locations” (Marketline 2012).

External Environmental Analysis of Starbucks and the Coffee Industry Harold Brown Strategic Management March 3, 2011

* The organization has strong ethical values and an ethical mission statement as follows, 'Starbucks is committed to a role of environmental leadership in all facets of our business.'

The first primary stakeholder is the environment. There are several factors which might have some impacts on the environment. Firstly, Starbucks depends on the agricultural products, such as coffee and beans. The corporation believes that it is important to keep the environment safe, clean and under protection (Brad S, 2012). However, according to (Sheri, 2009), Starbucks use 58 billion of paper cups every year; only 3 billion of their cups are non recyclable and thrown

Looking at this table you can see that Dunkin Donuts and Chipotle has more green applications inside their stores that reduce more water and energy consumption. Starbucks needs to add more of these attributes to help their store to help them reduce their consumption. Even though Starbucks have more green stores than Chipotle and Dunkin Donuts, even a international present with over 750 stores that are LEED certified. These stores do not have sufficient applications inside them as compared to Chipotle and Dunkin Donuts and Starbucks so strive to add more of these applications inside their green stores. Using wind power in their Gurnee, IL store, Chipotle has reduced electricity usage by 10% (Austin Energy) , which is more than Starbucks 7.5%

Starbucks celebrates 40 years with 17,000 stores in more than 50 countries (Goals & Progress, 2010). Starbucks thrive on their values as a company to improve the lives of people who grow their coffee, neighborhoods where the company does business, and they care for the environment (Goals & Progress, 2010). Starbucks strives to incorporate good business practices and ethics across the globe not only for the enhancement of the company but also for the enhancement of the stakeholders and the communities the company impacts. Starbuck’s mission statement is “to inspire and nurture the human spirit. As said by Howard Schultz, Chairman, President and Chief Executive Officer, in the 2010

Starbucks is striving to build a better company by expanding our focus in three areas that can have a significant impact. These areas include working with farmers to develop a future, bringing green retail to a global scale, and building opportunities for the younger generation.

Internationally, Starbucks has a good reputation with working conditions. In Hong Kong, managers treat their partners with respect. Also, some store managers remain employed for 10 to 15 years. In order to improve the environment, Starbucks’ waste management program involves policies that convert unused coffee grounds and bakery food into household products, such as laundry detergent. This helps the environment because waste is not being dumped into rivers, oceans, landfills, etc.

Starbucks’s has been able to surpass its rivals and continue being one of the premier roaster and retailers of specialty coffee in the world since its inception in 1985. Such an accomplishment has been sustainable due to a concrete company strategy. When Starbucks’s first debuted back in 1985 it was the first coffee shop to bring specialty coffees to the mass market in the United States. Along with only purchasing and roasting top quality coffee beans they designed their strategy in a way which gave the customer the ability to customize their drinks to meet each person’s individual preference. They also included free Wi-Fi in all of their stores, which in turn increased an already competitive advantage even more by not only offering customers

Starbucks opened in 1971, as a single store in Pike Place Market, Seattle. Starbucks only grew and grew since its first store, selling more than 30 different blends of exotic coffees along with a large plethora of other beverages and snacks (Company Profile). The coffee company grew into the world's largest coffee marketer of coffee, Starbucks has dedicated itself to honour its mission which is “to inspire and nurture the human spirit- one person, one cup and one neighbourhood at a time (Company Profile) . The company believes in reducing its impact on the planet and to promote a positive change through its actions. Starbucks provides their goals and processed on how their game plan of how they are planning on achieving their environmental goals. The company claim that they have been promoting the use of reusable cups as well as increasing the amount of recycling that is done in their stores (Starbucks Recycling) Starbucks has made a goal to cut their water consumption by 25 % by last year (Energy and Water) Moreover, Starbucks has installed Energy Management Systems in over 4,000 of their stores (Water and Energy). Starbucks acknowledges their responsibility in becoming more sustainable, claiming that they are only doing the best for the planet. Starbucks has also been LEEDS (Leadership in Environmental and Energy Design) certified

Starbucks also draws its followers and loyal customers by promoting themselves as being an environmental conscious company. Their goal is to have 100% recyclable or reusable cups by 2015. Starbucks is in the

Partners at every level are empowered to make ethical decision that affect the image of Starbucks. Starbucks publishes ethical guidelines and trains its partners

In general the coffeehouse industry in the United States was experiencing an increase in coffee consumption per capita due to the “Starbucks effect”. At this time Starbucks was operating approximately 20,000 stores in the United States and was living a fast expansion strategy worldwide.

Starbucks’ is known for fair practices in everything that carry its brand. It spans from the

Starbucks is the largest coffeehouse in the world today, with more than 24,000 stores in 70 countries (Starbucks, 2016) around the world. Despite being a coffeehouse, Starbucks sells more than just coffee. Their selection of coffee, tea, snacks and pastries are ethically sourced to avoid exploitation of their farming communities. They are also active in conservation of the environment through their green initiatives such as reducing wastage and recycling.