Starbucks - Entry Modes Of Starbucks

970 Words Aug 10th, 2015 4 Pages
1. INTRODUCTION
Starbucks, today’s global coffeehouse, has one of the best coffee chains and providers in the world. It was started in 1971 by 3 friends (Jerry, Zev and Gordon), they were passionate about the idea of selling fresh coffee beans. Things started to change when Schultz wanted to develop this business into coffee serving with friendly sitting environment. The idea of serving coffee along with sitting culture made a hit and started its own development in fast-paced way.
According to the statics showed, Starbucks are operating 17,706 stores in more than 50 countries across the world, with 8950 company operated and 7956 licensed stores. People are used to have a cup of coffee in Starbucks while they demand a place to sit and relax. For these young generations, they prefer sitting, drinking coffee with Wi-Fi internet, and that is what Starbucks is trying to create these facility in near future.
2. ENTRY MODES OF STARBUCKS
Globalization in recent years enabled big organizations to develop and expand their business outside their home country i.e. Asia, European Nations or Latin America. At certain point of time many firm realize a limited growth in its current market and this leads a firm to think about going global market. Starbucks felt the same in North America and they started expanding their business in overseas market. However, a good entry mode strategy can decide how good business can go in overseas F. An entry mode for entering or expanding in a foreign market…

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