Starbucks

Using the Internet and Strayer University databases, research Starbucks’ organizational culture and the key leadership and management traits used to execute the business strategy.

starbucks Corp., an international coffee and coffeehouse chain based in Seattle, Washington, has expanded rapidly since its opening in 1971. These outrageous success was due to its well-developed strategy vision which lay out the company's strategic course in developing and strengthening its business. Starbucks is a global corporation that sells authentic coffee in 30 countries, reporting revenues of nearly $5.1 billion in 2006. The main goal of Starbucks is to embrace diversity by applying the highest standards of excellence. Starbucks strives to perfect the relationship with the working class by making the service as fast as possible because they believe that every customer has their own personal rate. One

Starbucks has strong leaders on the management team. Managers have to be able to delegate responsibility to his or her employees in order to keep the company running successfully and keeping Starbucks on the top of the coffee store market. The managers have learned how to bring out the best in each employee and get them to work to the best of his or her ability. Doing this has led to Starbucks employees being happy and doing the best job for themselves and the company.

The extraordinary success Starbucks experienced during the early 1990s resulted from Howard Schultz’s passion and vision to create a coffee culture in the United States similar to the coffee culture he experienced while traveling to Italy. Schultz’s vision of the Starbucks brand evolved around providing a quality product while delivering exceptional customer service in an inviting atmosphere. Starbucks’ success can be attributable to the following factors:

Howard Schultz, ranked by Business Insider as one of the top CEO’s of the past twenty years, shaped the consumption of coffee into an experience and developed a strong brand, Starbucks, that is recognized internationally. Eight years later after resigning in 2000, Schultz saw the company going downhill and decided to take control again, as CEO. The Starbucks creator had a vision for his company and shaped the culture by putting an emphasis on quality product and implementing the motto “employees first”. From early on, Starbucks was ahead of its time. Schultz offered healthcare for part-time and fulltime employees, extending this to domestic partnerships as well. Additionally, he makes an outstanding effort to employee minority workers, reimburse partial tuition and distribute employee stock options to baristas. After returning in 2008, Schultz made a controversial move of electing to send 10,000 managers to a leadership conference, which totaled over $30 million. He claims that this move was saving point for Starbucks and without it, the company surely would have failed.

Howard Behar’s is a passionate, caring, energetic, and compassionate leader. His unique passion afforded him opportunities, not common for individuals with his education level at the youthful age of twenty-seven. Upon the advice of a peer, Howard altered his infectious leadership style, conforming to the drudgery of corporate life. Overtime, he identified his discontent and altered level of happiness, a meaningful conversation shone a light on this realization. Forthwith, Howard was inspired to identify his authentic self, what his own goals were, defining his values, and willing to pay the price of living his values. Howard’s leadership is effective as it is based on his beliefs and values, he understands the value of the human factor, as opposed to being focused only on the fiscal aspect of business. Howard was instrumental in crafting the mission statement for Starbucks, “Our mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time." (Behar, 2007). Consequently, this mission statement became Howards personal mission statement, driving his leadership, passion, and success.

Seeing a Starbucks sign reminds a person of the tantalizing flavors that are brewed from the store that sells millions of people their first cup of coffee every morning. Upon walking into the store, it is inviting and welcoming. The staff is friendly and helpful and the crowd is eager to enjoy that bittersweet java on the taste buds. When an order is made, the staff prepares each individual cup of coffee fresh, and exactly to the customer’s preference. Starbucks Corporation is the leading retailer, roaster and brand of specialty coffee in the world. Starbucks Chairman Howard Schultz has built a booming empire, with 13,500

Starbucks has more than 100,000 stores in the world. It is one of the most famous and successful companies in the world. Starbucks’s chain stores have expanded all over the world, including the United States, Canada, China and many more countries. Starbucks shows their statements of leadership: “Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup.” (Chris, 2015) According to this statement, Starbucks shows their leadership style as servant leadership (Chris, 2015).

By analyzing the qualitative aspects of Starbucks, the reader can gain a better understanding of the why and how of the organization. This report will examine the company through four integrated lenses: company history, leadership, culture, and strategy. These four components of the company build off one another and help to provide a holistic view of the Starbucks Empire and the health of the company. The history of Starbucks provides understanding of how the company has evolved into a global brand and the direction of future direction. The Starbucks company culture offers insight into the values that drive the company and how members of the organization interact with each other, customers, and other stakeholders. Starbucks’ evolving strategy incorporates the company’s history, both successes and failures, to refine approaches that worked in the past and improving those that no longer serve the company well. Additionally, the innovation and commitment to consumer experience embody the corporate culture,

Onward: How Starbucks Fought for Its Life without Losing Its Soul. Howard Schultz with Joanne Gordon. New York: Rodale, Inc., 2011. 331 pages.

Starbucks opened its doors for the first time in Seattle, Washington. Originally, Starbucks only sold coffee beans and coffee making

The company has also developed a structure and control system. With the realization that human capital holds a vital role in the development and sustainability of any institution, that of Starbucks included, it has taken to task to protect the same. To develop this, the company has an elaborate system that ensures the production levels of the company are met with pride. This like other leaders in the same has entailed ensuring they have an empowering corporate culture, topped by ensuring their employees enjoy competitive benefits.

head marketing and retail stores supervisor. Schultz 's biggest idea for the future of Starbucks

Starbucks is one of the most successful coffee chain which was founded in the year 1971 in the Seattle’s Pike Place market. This small stores tend to offer the best bean coffees in the city and draws the customers. In the year 1981, Howard Shultz became a part of the franchise. Since the early years, Starbucks garnered the attention which many companies desired. Further, numerous start-up companies aimed to emulate the success of Starbucks, but failed to reach even closer to that kind of success. There existed numerous factors and important decisions which made Starbucks a success in the past. This paper will be focusing on the key elements of the organizational culture at Starbucks along with the effective decision making process. The

This case assignment discusses the history of Starbuck’s accomplishments as they entered the American coffee culture heritage. In 1983, The chairman and CEO Howard Schultz traveled to Italy and had a dream to carry the Italy coffeehouse ritual back to the United States. Schultz was focused on creating an environment meeting company that makes good coffee but also be a social experiment. Starbucks today opened more than 19,000 stores functioning in 62 countries. Starbucks has numerous rewards that globalization has offered and they have significantly benefited from it, while in the coffee industry. Starbucks has a wide-range in marketing strategies to benefit the customers. During the different obstacles that Starbucks has encountered, they must stay reliable in quality and uphold to adjust to different customer values.