Starbucks

3311 WordsDec 2, 201114 Pages
|Starbucks: Leaderships | |MGMT 451 Fall 2011 Dr. Peter Geib | |Christelle Dominique Timothy Bjornson | |Yuchi Kawakami Zaklina Aguilar | Introduction Coffee has historically been a beverage that has significant cultural impact, as over coffee people would socialize and make important decisions. Nowadays the most well known coffee house that spreads from the Forbidden City to the colorful streets in Europe is Starbucks. This Seattle-based company has enjoyed significant national and international success due to its outstanding leaders. In the following paper, we will be discussing the specific characteristics of leadership…show more content…
The original "woodcut" logo has been moved to the Starbucks ' Headquarters in Seattle (Figure 2). Original brown logo, used from 1971–1987. Green logo, used from 1987-2010 (It is still being used as a secondary logo). Redesigned logo, used from 2011-present. Figure 2- Logo, then and now Leadership at Starbucks Starbucks foundation is set on the belief that employees make the company what it is and by doing so Starbucks has created a unique situation where customers, employees all profit due to the decisive leadership of upper management. Howard Schultz and Howard Behar are the spearhead of Starbucks leadership and are therefore the key focus of this part of the paper. Howard Schultz Howard Schultz was born July 19, 1953, in Brooklyn, New York. Schultz was the eldest of three children. He grew up in a poor family, and graduated from Canarsie High School in 1971. In 1975, Schultz earned a degree in Communications from Northern Michigan University, where he earned a football scholarship. Schultz was the first of his family to graduate college. Schultz worked a variety of jobs until becoming manager of U.S. operations for Hammarplast – a Swedish manufacture of kitchenware (Zwierzynski, 2011). During this time Schultz first noticed a small business in Seattle named “Starbucks”, which was a client of Hammarplast, and was immediately impressed with what he saw. At that time, Starbucks was a

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