Starbucks

Starbucks Coffee originated in 1971 as a coffee and tea café opening in a small neighborhood of Seattle, Washington (Starbucks Corporation, 2010). Starbucks continued its service for Seattle residents for a decade when the new director of retail operations and marketing, Howard Shultz, decided to make some beneficial changes to the company. After two years of employment Howard Shultz decided to expand Starbucks outside of the Seattle area. In 1987 Starbucks was entering in the coffee market and the few numbers of Starbucks were now becoming a corporation (Starbucks Corporation, 2010). Fast forwarding to current times, Starbucks is

Starbucks is a worldwide coffee company that produces world-class coffee, pastries and beverages. They are known as one of the most productive global coffee companies. Starbucks began as a small coffee and was founded by Jerry Baldwin, Zev Siegl and Gordon Bowker in Seattle, Washington in 1971. It is now headquartered in Seattle, Washington and incorporated in Olympia, Washington. The company’s fiscal year end date is September 27th. Although Starbucks has its own audit and compliance committee, that puts together their financial statements and reviews all accounting and financial processes pertaining to the financial status of Starbucks Company, KPMG also audits their financial statements.

Starbucks is an American company that produces tea, coffee beverages, smoothies, baked goods and sandwiches. It was founded on March 30, 1971 in Seattle, Washington. The founders are Jerry Baldwin, Zev Siegi and Gordon Bowker. Starbucks locations serve hot and cold drinks, whole-bean coffee, micro ground instant coffee called as VIA, Espresso, Caffe Latte and other tea productsStarbucks has more than 22000 retail

Starbucks was originally a small waterfront coffee shop located in Seattle that opened in 1971 (starbucks.com- Our Heritage). It is extremely convenient and now has over 24,000 stores in the 70 countries it is located in, which is one of the reasons that it is so well known today (starbucks.com- Starbucks Coffee International). There is a large variety of coffees you could get, however, they do not focus solely on coffee. They also sell teas, smoothies, pastries, and more. Their mission is to “inspire and nurture the human spirit- one person, one cup and one neighborhood at a time,” (starbucks.com- Our Heritage). It is a place that people can work on computers, study, or hang out at, so it is constantly in business.

Starbucks began as a seller of fresh roasted beans in bulk in Pike Place Market in Seattle, Washington. The original owners eventually hired a man by the name of Howard Schulz as the director of operations and marketing. At that time, Starbucks had 4 stores and a small roasting plant but Schulz had the dream to bring an experience he enjoyed in Italy of the Italian coffeehouses to Starbucks. The owners allowed him to test his new idea with the sixth store opening of Starbucks

Starbucks coffee company was founded in 1971, opening its first store in Seattle’s Pike Place Market selling coffee beans only. During this time most coffee was purchased in a can directly from supermarket shelves. Starbucks’ concept of selling

The business has the runway for further growth opportunities and is breaking into new markets. Consumer tastes and lifestyles continue to shift towards more snacks and beverage options. With small modifications with the menus and implementation of healthier product offerings, they can increase revenue. Another option is for the company to pursue more juice products and possibility break into the alcohol market. By targeting these products, the potential to parallel their coffee products can garner success. Like Dunkin Donuts, Starbucks could strengthen shelf space and increase the efficiency in some of their distribution channels. There has been a wide fluctuation in the market with prices of high quality coffee beans and the price of coffee overseas. Starbucks could mitigate the problem by working with suppliers to lock in prices with long term contracts.

companies market their brands in the United States as well as internationally and are very successful at it. In order to be successful in other countries both Caribou Coffee and Starbucks have learned that they need to change their menus, advertisement and sometimes layout of their stores to appeal to locals abroad. For example, Starbucks had success in India by partnering with a local business called TATA Global Beverages. Starbucks used them to gain knowledge sharing networks about Indian real estate as well as specifics on culture and local preferences. Starbucks strives to have the same in store format throughout India, this helps to maintain the unique selling point of the customer experience (Starbucks). They also have slow and

Starbucks has focused its attention on increasing profits in existing stores by aligning the company’s cost structure to its current business strategy with a planned $500 million structural expense reduction in fiscal 2009,improving operational efficiencies and making technology investments, Meeting customers’ needs for value and quality; and investing in the training store. The company is also making strategic investments in key initiatives by entering the $17 billion instant coffee market, growing its consumer products, licensed stores and foodservice channels; and focusing on disciplined global store expansion in key markets (Starbucks 2009).

For Starbucks, business is good. Starbucks continues to come up with more and more innovations and ways to market their products. Last year Starbucks started bottling their iced coffee and selling them as a new product lines in their stores, as well as many new sandwich choices. The ability to provide fresh new ideas year after year provides Starbucks with a growing customer base and a growing net gain. Starbucks will continue to come up with new ideas and products that will continue to bring in more customers to established stores and the means to build stores in new markets expanding their ability to generate revenue, their ability to innovate and market to different cultures globally. Starbucks ' ability to cut cost anywhere it can enables them to keep the money they use to operate at a minimum, leaving more of their revenue as profit. This allows Starbucks to expand and grow rapidly and increase their profitability greatly.

Starbucks customer satisfaction scores began to decline despite the fact of Starbucks’ overwhelming presence and convenience. There was very little image or product differentiation between Starbucks and the smaller coffee chains. However, there was a significant differentiation between Starbucks and the independent specialty coffeehouses. The brand image of Starbucks also had some rough edges. More customers were beginning to agree with the fact the Starbucks cared primarily about making money and building more stores. Also, despite the high customer snapshot scores customer satisfaction scores were declining. It was believed that there was a

In a supply chain, distribution means the steps required to move and store a product from supplier stage to customer stage. It is an important driver for overall profitability of a company because it affects both the supply chain cost and the customer experience directly. (Chopra and Meindl, 2010, p68) A typical distribution network of coffee distribution system is like this (Starbucks Coffee Company, p22):

“I’m surprised it wasn’t ramped up in earlier years. Product innovations and international expansion not only make the business potentially more profitable, but defend them

Starbucks is a Coffee Company that was founded in 1971 as a coffee retails company by three partners known as: Jerry Baldwin, Zev Siegal and Gordon Bowker located in Seattle in United States. The chairman and CEO of the company: Howard Schultz in 1987 took over the company and reformed it into a global brand by focusing on creating strong interpersonal relationships with customers and providing them with a highest quality of coffee. At present, Starbucks has reached to a maximum level of excellence and possess a set of well-diversified portfolio of products like, confectionaries, espressos, tea and non-caffeinated products are to mention a few.

The background of the Starbucks is very interesting. “The first Starbucks opened in Seattle, Washington, on March 30, 1971, by three partners who met while they were students at the University of San Francisco. The three were inspired to sell high-quality coffee beans and equipment by coffee roasting entrepreneur Alfred Peet after he taught them his style of roasting beans. The company took the name of the chief mate in the book Moby-Dick: Starbuck, after considering “Cargo House” and “Pequod” Nowadays, the company has been in North America, Latin America, Europe, and the other 37 countries, with more than 12,000 coffee shop and more than 117,000 employees.