Starbucks History Timeline

Starbucks Coffee originated in 1971 as a coffee and tea café opening in a small neighborhood of Seattle, Washington (Starbucks Corporation, 2010). Starbucks continued its service for Seattle residents for a decade when the new director of retail operations and marketing, Howard Shultz, decided to make some beneficial changes to the company. After two years of employment Howard Shultz decided to expand Starbucks outside of the Seattle area. In 1987 Starbucks was entering in the coffee market and the few numbers of Starbucks were now becoming a corporation (Starbucks Corporation, 2010). Fast forwarding to current times, Starbucks is

Starbucks was originally a small waterfront coffee shop located in Seattle that opened in 1971 (starbucks.com- Our Heritage). It is extremely convenient and now has over 24,000 stores in the 70 countries it is located in, which is one of the reasons that it is so well known today (starbucks.com- Starbucks Coffee International). There is a large variety of coffees you could get, however, they do not focus solely on coffee. They also sell teas, smoothies, pastries, and more. Their mission is to “inspire and nurture the human spirit- one person, one cup and one neighborhood at a time,” (starbucks.com- Our Heritage). It is a place that people can work on computers, study, or hang out at, so it is constantly in business.

Major coffee house chain Starbucks Corporation was founded 1971 in Seattle Washington. Since then the CEO Howard Shultz has successfully made the company to multibillion dollar corporate, and one of world’s most known brand. Starbucks Corporation went public in 1992 and grew rapidly throughout international market. The company had Solid growth, and by 2006 it had 12,440 stores, with net revenue of $7.8 Billion and net earnings of $564million. Since the year 2000, the company has been opening around 1000 new store each year, and 85% of store were owned by them, instead of franchising. The Starbucks Corporation is known for their great employee benefits. They offer benefits such as healthcare coverage for any employee including the part

In all companies, there are many strengths, weaknesses, opportunities, and threats. Starbucks is one of the world’s leading coffeehouse chain. The beginning of Starbucks was in 1971, the first store ever to open in Seattle’s Pike Place Market. Thanks to Howard Schultz the founder of Starbucks the beginning was far from the end. Schultz was bright and new that Starbucks would have a future. In 1987, seventeen stores open in Chicago and Vancouver. 1988, thirty-three stores were open, Starbucks committed to giving their employees full/part time jobs with full health benefits. In 1991, Starbucks first store in an airport, having 116 stores open at the time. 1994, 425 stores opened, first drive-thru was established. In 1995, they began selling the world’s most popular and favorite drink the Frappuccino, with 677 stores opened. 1996, the first store opened outside of North America in Japan and Singapore, having 1,015 stores. In 1998, Starbucks partnership with Magic Johnson, opened stores in underserved neighborhoods, with 1,886 stores. In 2002, the best thing any store can have is Wi-Fi, Starbucks launches free Wi-Fi in stores, over 5,800 stores. In 2006, Starbucks launches the industry’s first paper beverage cup containing post-consumer recycled fiber, with 12,440 stores opened. In 2008, Starbucks adopted a new mission statement, “To inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time.” With 16,680 stores open. In 2011, launch first annual

Starbucks coffee company was founded in 1971, opening its first store in Seattle’s Pike Place Market selling coffee beans only. During this time most coffee was purchased in a can directly from supermarket shelves. Starbucks’ concept of selling

Starbucks, a key performer in the gourmet coffee sector and also in the specialty Eateries industry is segmented in the service industry. Starbucks was first introduced in Seattle, Washington USA in 1985, and then worldwide. Starbucks specialises in brewed coffee, hot chocolate, espresso – based drink, teas, frappuccinos and fruit smoothies. From 2008 onwards Starbucks owned over 16,226 stores worldwide, along with 11,434 stores located in the United States.

In the early 1970s, Starbucks was established and the first location was in Seattle 's Pike Place market in 1971. By 1982, Starbucks began supplying coffee to restaurants and coffee shops. Starbucks expanded the business in 1996 to new locations in Japan, Hawaii, and Singapore. Other locations in Taiwan, New Zealand, Thailand, and Malaysia were created in 1998.

In 1971 Pike Place Market in Seattle founded the first Starbucks. Owners Jerry Baldwin, Zev Siegal, and Gordon Bowker focused on selling coffee beans and equipment. Starbucks, after the first mate in Moby Dick, investing in the green coffee beans from Peet’s, a specialty coffee roaster and retailer they began introducing the gourmet coffee. In 1983, the final entrepreneur, Howard Schultz, joined the company and began selling not only coffee beans but espresso drinks as well. Schultz idea was not agreeable, he started his own company called II Giornale coffee bar chain in 1985. In 1987, the original owners of Starbucks sold their chain to Schultz’s II Giornale. Schultz changed II Giornale outlets to Starbucks chains and quickly began to expand. Foremost, Starbucks faces three major obstacles first competition in the fast pace economy, continually changing atmosphere, declining industries and the shift in consumer preference. Through competition, the price of Starbucks coffees and products sales creates the buying power of the consumers. In this situation, Starbucks needs to provide prices are constructive to company and the consumers. As the largest coffeehouse company in the world, Starbuck attained 16,120 stores in 94 countries such as in America, Australia,

Starbucks Corporation, an American coffeehouse and coffee company, was founded in Seattle, WA in 1971. Starbucks has become an industry leader in the roasting, marketing of specialty coffees, and retailing of their various coffee and tea products and accessories around world. Starbucks employs approximately 182,000 people of all walks of life across 21,366 company operated & licensed stores in 65 countries worldwide. Their unique product lines include high quality, hand roasted moderately priced coffees, teas, and numerous fresh food options throughout their stores and other retail outlets, such as grocery stores and specialty shops.

Starbucks’ opened its first store in 1971, at Pike Place Market in Seattle, by three partners Zev Siegel, Jerry Baldwin and Gordon Bowker. Starbucks opened with the intent of being a gourmet coffee bean retailer and coffee equipment seller. The Starbucks name and logo came from two influences; a character named Starbuck in the classic book, Moby Dick, and a mining camp on the base of Mt. Rainier called Starbo. These two influences were combined to create Starbucks.

Nevertheless, this was not embraced until 1987 were he would come in with several local investors to purchased Starbucks and rebrand. What a better location than Chicago. In 1991 is where Starbucks took off and became the took the position to offer to its full and part time employees. They also were able to take the lead in the coffee world by offering their Frappuccino’s. They continued to do well that in 1995 they joined forces with Pepsi-Cola and offered their consumers a ready-to-drink Frappuccino that could be purchased through local grocery stores or convenient stores. Drinks in 1996. It was also in 1996 that Starbucks opened its first store outside of North America in Japan. The company acquired Tazo Tea Company in 1998, and collaborated with Conservation International in 1999, to promote environmentally responsible methods for growing coffee. Starbucks has continued to grow over the years, launching its VIA™ Ready Brew coffee in 2009 (Starbucks Timeline, 2010). They have continue to work aggressively to serve the public as of today Starbucks has more than 15,000 stores in 50 countries, and have taken their name to be known as the world’s premier roaster and retailer of specialty coffee (Starbucks Heritage, 2010).

Starbucks’ story began in 1971 with a single outlet in Seattle, USA. From the onset, Starbucks set out to be pioneer in coffee industry and it offered one of the finest roasted coffee beans. Now, Starbucks operates in 67 countries and has opened over 22,000 stores. Currently, it is the largest coffeehouse chain in the world. It is estimated to have an operating income of $3 billion and employees around 191,000 people around the world. (Starbucks Company Profile | Starbucks Coffee Company, n.d.)

Subsidiaries: Starbucks Coffee Company, Ethos water, Evolution Fresh, Hear Music, La Boulange Bakery, Seattle's Best Coffee, Tazo, Teavana, Torrefazione Italia

The Starbucks Company is a purveyor of gourmet coffee that was founded in 1971 at Seattle’s Pike Place Market (Retrieved March 10, 2015, from http://www.starbucks.com/about-us/company-information). At that time Starbucks was a single storefront that offered premium, fresh roasted whole bean coffees. Since opening that single store Starbucks has grown to an international presence with branding that is recognizable worldwide. In addition, Starbucks has increased their product line beyond hot and cold coffee beverages to include hot and cold teas, packaged whole bean and ground coffees, high quality, fresh foods and coffee making equipment and supplies. Starbucks operates a total of 19,767 company operated and licensed stores and operates in 62 countries. In addition to the Starbucks’ brand the company also owns and operates other well-known brands such as Teavana and Seattle’s Best Coffee. (Retrieved March 10, 2015, from http://news.starbucks.com/uploads/documents/Starbucks_Fiscal_2013_Annual_Report_-_FINAL.PDF)

“The first Starbucks opened in 1971” (Starbucks, 2015). Howard Schultz joined Starbucks in 1981. Two years later, he traveled to Italy. The Italian coffeehouse tradition he discovered there intrigued him. He departed Starbucks for a short period and returned in 1987. By this time, his global vision was set and a change was occurring” (Starbucks, 2015). In 1987, Starbucks opened its first international store. It was located in Canada. By 2008, Starbucks entered into 49 other countries. They had expanded to having 16,680 stores.