Starbucks Is An American Company

1180 WordsNov 19, 20155 Pages
Starbucks is an American company based in Seattle, Washington, that offers coffee products and café services throughout the world. The company was founded in 1971, and is now the largest coffeehouse company in the world. It now has a total of 23,132 stores in 65 countries and territories, including in the United States, China, Canada, Japan and United Kingdom. Starbucks sells high-quality whole bean coffees from different parts of the world along with other types of freshly brewed coffees, expresso beverages, premium teas, sodas and juices, pastries and confectionery, coffee-related accessories such as the Starbucks mugs, and coffee making equipment. The company sells its special products through its retail stores, warehouse club chains, office coffee distributors, hotels, mail-order catalogs, and online (“Starbucks Company Profile”, 2014). Operations Strategy Starbucks’ operations strategy involves developing successful partnership with their suppliers in order to ensure quality of products and continuous and timely supply of coffee beans. The company use this strategy to stay competitive in the coffeehouse business. Its operations strategy involves programs that ensure quality and adherence to the ethical code of conduct from their suppliers. The company had expanded its market both on a local scale and globally through channels such as licensing stores, supermarkets, hotels, shopping centers, hospitals and other places of business. Apart from serving and selling quality
Open Document