Starbucks Is The Premier Roaster And Retailer Of Specialty

External Environmental Analysis of Starbucks and the Coffee Industry Harold Brown Strategic Management March 3, 2011

The first primary stakeholder is the environment. There are several factors which might have some impacts on the environment. Firstly, Starbucks depends on the agricultural products, such as coffee and beans. The corporation believes that it is important to keep the environment safe, clean and under protection (Brad S, 2012). However, according to (Sheri, 2009), Starbucks use 58 billion of paper cups every year; only 3 billion of their cups are non recyclable and thrown

And in addition to expanding the areas that are able to recycle the materials Starbucks' cups are made out of, the next biggest step is getting consumers to switch up their habits of tossing the cup in the garbage bin to tossing it in the recycle

Is your cup half empty or half full when you think about all of the disposable Tim Horton cups you've put in the landfills? Yearly, Tim Hortons sells billions of disposable cups filled with coffee. The amount of coffee we drink out of paper cups, is quickly filling up our landfills and harming the earth. If we all put our minds together, we can come up with innovative ways to solve this problem. Although they may be convenient, the excessive use of disposable cups if harming our environment.

Approximately, how many customers do you see in there? It is said that about 15% of the Canadian population visit Tim Horton’s every day. Fresh Facts | Corporate. (2016, July 06). A majority of them probably in there buying a cup of coffee, which means that millions of coffee cups are being used each day. We have a slight problem. Yes, Tim Horton’s cups are recyclable, but it’s only accepted at certain locations. Can the Tim Hortons cup be recycled? (2016, March 18). An article from CBC news stated that Tim Horton's coffee cups were being lined with either wax or plastic preventing the cups to be recycled everywhere but specific blue bins. News, C. (2016, June 21). When you finish your double-double, don't toss your cup in the recycling bin, I think that Tim Horton’s should change up their packaging by eliminating the plastic and wax they placed on their cups and making it environmentally friendly. Including the plastic lids, they use for the cups. I would also make it my first priority to put recycling bins in more areas, because right now, since there are not many blue bins consumers are throwing their cups in the garbage can and that eventually lands up in landfills. If there were more blue bins, Customers will most likely throw their cups in the recycling

Additionally, a disposable cup is often served with a styrene lid and a holder, both of which may be small but quickly add to a greater carbon footprint. (Borg) Buying a daily cup of coffee in a disposable cup creates 23 pounds of waste a year that could easily be avoided by having customers bring their own cup (Borg). Furthermore, disposable cups vary in environmental impact. According to the Environmental Protection agency, Styrofoam has no biodegradable properties and will never decompose. (Spitzer) This means a cup in the landfill will exist in 500 years much as it does today. Most paper cups are lined with a plastic resin to keep beverages warm, however this prevents the ability to recycle them. Although Starbucks’ cups are 10% recyclable, the FDA has strict guidelines around used material in conjunction with hot liquids resulting in most cups requiring virgin paper, (i.e. trees), for manufacturing, that are bleached and chemically treated. Based on research by the Environmental Defense Fund regarding the production and shipping of coffee cups, 7 trillion BTU’s of energy are used, that which could power 77 thousand homes, 6 billion gallons of water are used which could fill 9000 Olympic sized pools, and 4 billion pounds of C02 released into the

In addition, the recycling paper cups should be more regulated on recycling contracts that largest coffee companies like Starbucks and Tim Hortons make with private facilities to handle the cups. “Unfortunately today, in most places, hot beverage cups like coffee, tea, hot chocolate cups, do end

The acceptance of disposable paper coffee cups and their plastic lids as recycling marked a major milestone in these sustainability programs. Prior to this change, Western produced 12,000 disposable coffee cups on campus per day, with all 12,000 ending up in the landfill [3]. Following

The love of coffee has the Australian people drinking 50,000 cups of coffee every half hour and in one year that equals to approximately 3 billion takeaway cups (Sustainability Victoria, 2017). The disposable coffee cups are then disposed of and are going into landfill. According to Richard Fine, from Bio Pak, 90 per cent of disposable coffee cups end in landfill, with an estimated of 62,000 kilograms of plastic waste going into landfill per year (Whyte, 2016). The disposable cups are used for only minutes, however, are in landfill for fifty years (Keep Cup, 2017). Potter (2017) also states in can take up to 50 years to break down.

The “green” and “ethical chic” consumers are also concerning. They fret about social and environmental costs of the brands. Starbucks has to be aware of this trend.

company that sells millions of cups of coffee every day in single-use, paper cups, has a section

“We work to shrink our environmental footprint and meet our expectations of our customers by reducing the waste associated with our business, increasing recycling and promoting reusable cups”. This quote comes up in bold when you click on Starbuck’s recycling page. Most of the waste however caused by Starbucks happens behind the counter or in the backroom this is why most of the customers don’t see these recycling actions (Recycling). Ever since 1985 Starbucks started a campaign, which dictated whenever a customer brought in a reusable tumbler/ mug they would receive a discount on their drink (Recycling). In 2008, Starbucks claims that it will be able to cut down the amount of water consumption by 25% by 2015; unfortunately they were not able to complete this goal but managed to cut down their consumption by 23%. Throughout 2014, the corporation remained in the top 10 purchasers of renewable energy in the US. This year Starbucks has grown over 400 millions of pounds of coffee which have been grown sustainably, in ways that benefit and protect nature and the farmers. Starbucks worked with 3Degrees to work out a deal where they bought more than 211 Kilowatts hours of reusable energy, to man their stores (Roos). These actions taken by the Starbucks corporation has so far not only made a statement on the way people are acting towards recycling but has also motivated them to think differently about the

The primary use for this encouragement is for preserving the woods. Founded on research, Americans drink 100 billion cups of chocolate per year. At least 14.4 billion are served in disposable paper cups. Most of their paper cups are un-recyclable due to the plastic lining inside the cup. Aims for Starbucks by 2015 are they launch 100% recyclable cup and their coffee must be 100% ethically sourced. The causes they promote good ethics are portraying a serious public image of the company and want to protect image as being a socially responsible governance and a good option for consumers. Other than that, Starbucks wants to increase focus on ethical and moral issues in business generally. In addition, Starbucks makes it a priority to always pay coffee farmers proper wages for the chocolate that they produce. They even travel as far as buying all the coffee that one specific farmer can bring forth to make a coffee unique and exclusive to Starbucks. Non only does Starbucks work with the coffee farmers that they are purchasing from, but they also play with the local governments to ensure fair treatments, and social conditions. They suffer with these governments frequently to ask for aid to be socially responsible. In return, Starbucks does their best to help them by building schools and education programs. According to the individualism theory Starbucks would be considered ethical because

Starbucks is renowned for its morality due to their innovative sustainability and environmental policies and operations. They strive to go beyond mandated regulations by implementing ethics as part of their core practices. However, no matter how flawless their code of ethics is; they, too, face ethical issues and commit unethical acts. First, they are responsible for putting small, local coffee shops out of business which creates a uniform retail culture throughout cities. Second, they advertise to provide 100% fair trade coffee when it is not truly 100% fairly traded. Third, they use hormone added milk that is detrimental to the human body as well as the environment. Fourth, they set unrealistic, unattainable recycling goals, so they were unachievable; in turn, their trustworthiness is hindered and their reputation is tarnished. Lastly, it was revealed that Starbucks discovered ways to avoid paying taxes in the UK. To this day, Starbucks continues to be recognized as an ethical company. Although sometimes controversial, they are innovatively striving to positively change the ways of society and business operations.

With the development of economic globalization, “fast food” becomes a more and more substantial industry in the business world, which adapts to the pace of people’s life. Each organization spares every effort to stand forward the competition due to the fierce competition. In this article, we focus on the “Starbucks”, a prevailing coffee manufacturer in recent years.