Starbucks Keeps It Brewing in China

Listening to Professor Lutgendorf’s experience on wanting to drink authentic Indian chai made me think back to my own experience of living as an exchange student in Italy. Everything in Italy - the culture, food, and human interactions - was so different than America. I could totally relate to him in that every time I walked into a restaurant, stayed in a hotel, or visited my host sister’s friends’ houses, I was always offered coffee, which, don’t get me wrong, is a friendly gesture. However, what they gave me was a large mug filled with Americano, and hot milk and sugar on the side. But this isn’t the kind of coffee I wanted. You have to understand that in Italy, caffé is simply a shot or two of espresso in a tiny china cup and that’s it.

Lollicup is a “hip” boba tea café that provides delicious drinks as well as a great environment to spend time with your friends or loved ones. It’s been around for several years as a popular hangout location for many, yet it never fails to bring new things to the table. With a strong presence on social media, Lollicup is always on top of the trends. The new rustic décor creates a simple ambience, and board games, music and books encourage the lively environment. Key to the college and local communities, the shop is a popular venue for many fundraisers and philanthropic events as well as different promotions on social media.

In general the coffeehouse industry in the United States was experiencing an increase in coffee consumption per capita due to the “Starbucks effect”. At this time Starbucks was operating approximately 20,000 stores in the United States and was living a fast expansion strategy worldwide.

Joshua Davenport owned a coffee bar/bistro in the small town of Lackawaxen, Pennsylvania situated on the Delaware River. He wanted to bring the old world elegance to his rural community, a place where neighbors could meet and converse over espresso drinks prepared by an expert barista. The shops name is called “Espressivo” that attracted many young people, especially the college students at the nearby campus, and older

Now Imagine this a Cafe' where you go somewhere in your town or it could be far, depending on where its built. You walk into a Cafe'. You start to smell fresh sweet or regular pastries and coffee brews that are being made.

The TIME Dessert Café located at 87 riverside roads at ZhuHai in China, with seating for 20 patrons. The rent is￥6,150 a month(around NZ$1,400 ), with a ten-year lease available. The site consists of a 20 x 20 square-foot dining room, a 15 x 15 square-foot kitchen, two bathrooms, and a storage room in back. The interior decoration for this Café has some distinguishing feature, the Café have a lot of graffiti wall and also a whole photo wall, the Café gives people a very pure and fresh sense.

The wide product varieties provide lots of choices for customers no matter they are coffee-lover or tea-lover, and featuring customization of its drink has matched with the changing consumers’ trend in China.

espresso beans, huge selection of loose leaf teas and create every drink with love and attention

The Rismont Tea Room was a “large, streamlined eatery designed to feed office workers quickly and send them on their way. Its modern

The “Starbucks Experience”: There is a friendly and clear connection between staffs and customers of Starbucks. This is not present in The Coffee Bean & Tea Leaf.

The Coffee Bean and Tea Leaf is basically a Starbucks clone chain, kind of new-ish to the Bay Area, apparently originating in L.A. and slowly creeping its way north and east over the last couple of decades. I don 't know about any of the other locations, as this is the only one I 've been to, but I 'd rate it as maybe slightly better than Starbucks overall, but with worse coffee. This particular location is between 4th and 5th along Market, an area surprisingly not well supplied by coffee shops other than the obligatory two or three Starbucks seemingly present on every downtown block. The interior is much more spacious and inviting than most downtown coffee shops, and also has a lot of patio tables set up outdoors. There 's a good amount of tables inside and a large coffee table in the middle around which are some leather sofas and stuffed chairs. Unfortunately the coffee and food is hidden behind a partition, and to see everything you must enter a cafeteria-style line, so if it is busy you are pretty much committed and can 't change your mind about buying something. The menu is basically all the expected coffee drinks, tea, muffins, scones, some miscellaneous pastries, and bagels. Prices are average to slightly high for the area. A small coffee is $1.75, which is definitely high, and the size isn 't any better than any of the cheaper places around. A bagel is a more reasonable $1.25, but they charge you an extra 50 cents for cream cheese, yet only give you one of those

Individuals around the globe are interested by tea and its embodiment. The normal substitute of tea is espresso. Tea contains less caffeine than espresso. “It is additionally less expensive and is anything but difficult to make. Individuals are more wellbeing cognizant nowadays and more preservationist, so they pick tea over espresso” (Sue, Cambridge UK). “Indonesia, India, China, Sri Lanka and Kenya are the world's largest tea-exporting

The tea shop is identifiable by its rustic, brick exterior, with Tama Tea etched in large white letters above the doors. Outside the door sits a sign enticing customers to enter the shop and try the coffees because the “we [the employees] love you a lotte”. Glancing inside the large windows, people can always be seen either studying or conversing with their friends as they sip tea and coffee. Upon entering, I was faced with a large display table with candles and tea cups. To my right was a teal wall with six shelves containing an assortment of teas which sat below words used to categorize the tea such as premium and fruity. By the tea shelves there was also a table with a window seat, facing Franklin St. The left wall was the same rustic brick that decorated the exterior of the shop, and the only

The Café that once was filled with our bursts of loud uncivilised laughter from which people could have probably heard from outside in the pouring rain, was now from what I can imagine just a lifeless café. There was nothing fancy about this café, no fancy furniture, no white etching upon the glass, the feeling of just being there together and feeling as if we were away from the loud intimidating noises of London’s streets was what made this café so great.

All the stores of The Coffee Bean & Tea Leaf were located at high traffic, high visibility locations in each market. The market entry strategies use by the coffee shop in managing their foreign franchisees when expanding into Asia including master franchising and company owned-stores. A master franchise is a person or entity that provides services to franchisees in a specified territory, typically a major market, geographical region or even one or more countries. The marketing approach is essential to gain a competitive advantage in the foreign market. The construct included market entry, site location, and market positioning. The reason