Starbucks Management and Leadership

1842 WordsOct 30, 20108 Pages
Starbucks Management and Leadership Christy Anderson MGT/330 Tonya T. Moore August 22, 2010 Starbucks Management and Leadership Starbucks Coffee Company came from humble beginnings when it started out as a simple café in Seattle, Washington, in 1971. Originally founded by Howard Schultz and located in the historic Pike Place Market, that single store has since multiplied to more than 15,000 stores located in 50 countries. Starbucks Coffee Company has realized a success which is admired by companies industry wide, with their main source of success being the people they hire to manage within the organization. The management team is charged with a vital responsibility: to pass along the vision of founder Howard Schultz to every employee and…show more content…
They learn to call out drink orders in a specific way, they memorize what temperature milk must be steamed to, and how many seconds it takes to pull an espresso shot. These rules guarantee that Starbucks is providing a unique and consistent product and service, which ensures fierce loyalty from both customers and employees. In addition, the company can embrace and learn from resistance and criticism they may receive from communities or even customers. The strategic leadership implemented at Starbucks Coffee Company encourages employees, or partners, to connect with customer on a personal level. The baristas may even remember customer names if they visit their location frequently enough. “Strategic leadership involves anticipating and envisioning a viable future for the organization, and working with others to initiate changes that create such a future” (Bateman & Snell, 2009, p. 438). The value that Starbucks puts on their employees also helps create and maintain a healthy organizational culture. Starbucks also offers career paths to success to each of their employees. The organization prefers to promote from within and rewards hard work, dedication, and vision. Starbucks treats all their employees surprisingly well; health benefits, stock options and reasonable good starting pay, even for part-time employees. Creating such a can-do, welcoming environment helps Starbucks retain the human capital

More about Starbucks Management and Leadership

Open Document