Starbucks Marketing Analysis

The population of consumers surveyed showed favorable responses to the idea of launching a new product line of lunch and dinner foods. Starbucks will continue to analyze the data further to determine the best strategic plan for the launch. Furthermore, additional research will classify these findings in order of power and will solidify the decision.

Starbucks have 11.000 stores worldwide, and they serve more than 40 million customers each week and even with these enormous numbers Starbucks continues to grow. The reason Starbucks is still growing is that; people loves the products that Starbucks provide, but there is more to it,

This could be considered the lowest of Porter’s Forces that affect Starbucks. Starbucks main input is coffee beans, followed by slightly less common Arabica coffee beans, and being coffee a commodity product, there are many coffee suppliers that can offer the product cheaper than others. The lack of complexity that surrounds the production of coffee beans enables Starbucks to find viable alternatives should any of their suppliers attempt to improve its standing. As an

16,000 stores in 94 countries such as: Asia, Europe, and the Middle East (Sewer, 2004). Starbucks sells drip brewed coffee, espresso-based hot drinks, other hot and cold beverages, snacks, pastries and items such as mugs and coffee beans. The first Starbucks was opened in Seattle, Washington, in 1971 by three friends: Jerry Baldwin, Zev Siegel and Gordon Bowker (Sewer, 2004). Howard Schultz, an entrepreneur joined the company in 1983 and later becoming the

Starbucks, a key performer in the gourmet coffee sector and also in the specialty Eateries industry is segmented in the service industry. Starbucks was first introduced in Seattle, Washington USA in 1985, and then worldwide. Starbucks specialises in brewed coffee, hot chocolate, espresso – based drink, teas, frappuccinos and fruit smoothies. From 2008 onwards Starbucks owned over 16,226 stores worldwide, along with 11,434 stores located in the United States.

Starbucks Corporation (Loxcel Starbucks Map, 2016) is an American coffee company and coffeehouse chain founded in Seattle, Washington in 1971. It operates 23,768 locations worldwide, including 13,107 in the United States, 2,204 in China, 1,418 in Canada, 1,160 in Japan and 872 in South Korea (as of Jan 8, 2016).

Before, all this happened, Starbucks sales, as well as that of the entire coffee industry, was consistent with growth being reported each passing year. However, with the economic crisis, consumers were forced to spend less and luxurious eating was no longer a habit. Thus, companies were forced to drop the prices of their products to meet the needs of these consumers.

Starbucks is an American company based in Seattle, Washington, that offers coffee products and café services throughout the world. The company was founded in 1971, and is now the largest coffeehouse company in the world. It now has a total of 23,132 stores in 65 countries and territories, including in the United States, China, Canada, Japan and United Kingdom. Starbucks sells high-quality whole bean coffees from different parts of the world along with other types of freshly brewed coffees, expresso beverages, premium teas, sodas and juices, pastries and confectionery, coffee-related accessories such as the Starbucks mugs, and coffee making equipment. The company sells its special products through its retail stores, warehouse club chains, office coffee distributors, hotels, mail-order catalogs, and online (“Starbucks Company Profile”, 2014).

Starbucks must continue to target the upper-middle income group, offering the premium Roastery experience but at a lower cost. Additionally, lunch hours, have been the fastest growing segment for a number of years. Improved food offering and fresh food items around bistro boxes and sandwiches have driven Starbucks into the choice of many consumers for lunch. Furthermore, Starbucks nitro cold brew is

In summary, there are some opportunities for Starbucks to grow their business. First, Starbucks could globally expand outside the United States to places like China, Brazil, and India. Second, Starbucks has the opportunity to co-brand with a food service or retailer. Third, increase Starbucks brands outside of Starbuck stores. There are also some threats that could affect the Starbucks brand. First, increase in prices for coffee beans and dairy products. Second, increase in minimum wage can decrease profits. Finally, a larger number of coffee competitors can lead to a decrease in

Starbucks could choose to continue doing business in a slightly modified manner. The first thing that can be taken into consideration is the way that Starbucks sells its products. They could partner up with companies in other complementary industries, like airlines (coffee on flights),

Starbucks first opened in 1971 at a store in Seattle’s historic Pike Place Market. From one small store to over 19,000 coffee house, Starbucks offers the world’s best fresh-roasted whole bean coffee back then.

Starbucks is an American coffee company where as it is based in Seattle and situated in Washington. The first Starbucks was opened in the year 1971. Starbucks when it started was a single store and it was located in Pike Place Market which was a historic place. It was at the heart of the city. From the start when Starbucks was just a narrow storefront till today Starbucks provides some of the bean coffees which are worlds famous and most finest coffees. They made the finest and roasted whole bean coffees.

Starbucks was originated in Seattle, Washington in 1971 in which the first shop was opened in Pike’s Place Market. Since then Starbucks has rapidly expanded to over 17,000 stores across the globe with shops in over 50 countries. In doing so Starbucks has become the leading retailer and roaster of specialty coffee. While expanding, Starbucks has encountered new markets and cultures which all have different kinds of customers. These diverse customers demand distinctive and alluring products. Starbucks

Many coffee companies are currently in the market, making competition fierce. Although Starbucks has a strong reputation in North America, direct and indirect competitors still pose a threat. To establish market niche, competitors use location,