Starbucks Marketing Strategies For Starbucks Essay

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Beginning in 1971, Starbucks started as a roaster and dealer of whole bean and ground coffee along with tea and spice in Pike Place Market in Seattle. The company quickly grew and became what it is today. Currently, Starbucks serves millions of customers every day and has more than 24,000 stores in 70 countries (Starbucks Coffee Company, 2016). By now, Starbucks is a well-known company around the world. Beyond having a good core product, their marketing strategies are strong. As communication marketing strategies are increasing in importance, it is important to look toward companies such as Starbucks who employ incredible communication marketing strategies. Despite the fact that their competitors offer considerably lower prices, Starbucks is still able to market its products based on quality and customer experience. One of their major strategies that helps them stay ahead is consistent branding. At any Starbucks store around the world, customers will have a similar and familiar experience and recognize the same logo and branding. Additionally, they have successfully tapped into communicating with customers across several methods. E-mails, social media, and the mobile application all have a similar feel and are targeted at education and providing rewards rather than promoting a specific product. These marketing strategies keep customers coming back again and again. Marketing Mix: The marketing mix of any company is made up of the Products, Place, Promotions, and Price and

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