Starbucks Marketing Study

Starbucks Corporation, generally known, as Starbucks Coffee is the leading retailer and a brand of world’s forte coffee in the world, with more than 15,000 retail locations in North America, Latin America, Europe, the Middle East and the Pacific Rim, wherever in this world where premium quality coffee is in demand. Starbucks is the largest coffeehouse company in the world ahead of UK rival Costa Coffee, with 20737 stores in 63 countries and territories, including 11910 in the United States, 1496 in China, 1442 in Canada, 1052 in Japan and 772 in the United Kingdom. The first Starbucks was open in 1970. The name was inspired from Herman Melville’s Moby Dick, a definitive American novel regarding the 19th century whaling industry. The nautical name matches seamlessly for a store that imports the world’s finest coffees to the cold thirsty people of Seattle. In May 1998, Starbucks have finally successfully entered the European market through its acquirement of 65 Coffee Company stores initially originated from Seattle in the UK. Both companies shared a common culture, focusing on a great commitment to customized coffee, similar company values and a mutual respect.

More and more people like to eat outside in a restaurant. Restaurant services can help people establish the satisfaction of ingredients, provide considerate services, and save customers’ time. The restaurant industry occupies an important place in the service industry, and because the demand of customers is increasing, the demand on the level of service is becoming greater. The stages of the industry’s life cycle are typically separated into three stages: beginning, maturity, and recession. The restaurant industry is clearly in the maturity stage. For now, people usually can find what they want by using some Apps, and find the restaurants near them. It is convenient for people to eat in a restaurant. The trend of restaurant will be continued in next five years. The charts(4) below showed the restaurant industry sales have been increasing since 1970, and the restaurant sales was $709.2 billion dollars, the sales of restaurant industry included commercial restaurant services, eating places, bars and taverns, managed services, lodging places and retail, vending, recreation, mobile. Commercial restaurant services occupied the most sales from restaurant industry. The major emerging trend in restaurant industry is the way we manage restaurant, more and more technological products were used in restaurant, we use tablet to order food. Restaurant were using advanced technique to have a better dining experience, like the

Walking up to the restaurant, you are greeted by two hosts that hold open the door for you. It is a highly welcoming aspect. The host at the podium is always remarkably generous to the guests and gets you checked in for your reservation right away. Although you may not be seated right away as a result of how packed they usually are, the dramatic yet intimate atmosphere is certainly pleasing on the eyes to glance around at. When guests are seated, they are greeted by their server, almost immediately, handing over an exquisite wine list, and asking for the drink order. The servers are extremely knowledgeable about every detail on the drink and food menu, which helps carry out the ordering process much easier. The servers are all extremely friendly, and they work hard to satisfy their guests while they are dining with them. Always with a smile on their face, the servers all have an admirable attitude. It is an exceptional quality that the servers work as a team being that whenever a table’s food is ready, an available server brings the food to the table so that it is as fresh as possible. The server will check on you multiple times to see how everything is, and to ask if you need anything. Not only that, but a floor manager will come around to check on all of the guests. If someone is dissatisfied, the manager helps assist the customer until they are pleased with their

Former Starbucks Executive Scott Bedbury once said “Brands need to communicate that they are along for the ride. They are made of flesh and emotion. That they are made possible by people” (10 Quotes from Starbucks Executives, 2010, para. 6). Starbucks’ beliefs in customer service, community solitude, and a strong business core stretch far behind just a belief in a quality caffeinated product. “We make sure everything we do honors that connection – from our commitment to the highest quality coffee in the world, to the way we engage with our customers and communities to do business responsibly” (About Us, 2011, para. 4). Thus, this commitment is the motivation behind Marketing Team A’s proposed

Starbucks’ lead in the specialty coffee industry exemplifies the result of deftly executing a well-planned business strategy. Moreover, Starbucks is well positioned for what is expected to be a continuing rise in the popularity of specialty coffee products. The question before Starbucks’ leadership, however, is what avenues will lead to Starbucks’ goal of remaining true to its core, the highest quality coffee products while providing a “total coffee experience” for its customers?

Today is the era of casual restaurant. These casual restaurants are everywhere and earn hundreds of billions of dollars a year. This industry determines young people to casual restaurants, as well as the criteria they bear in

Singapore has become a very competitive market for the fine dining restaurant segment. How do restaurants compete in attracting affluent customer?

The customer statistic will incorporate college students, caught up with average workers, sports fans, and health conscious.

Starbucks Corporation was founded in 1985 by Howard Schultz. The origins of Starbucks reach back to 1971, when the Starbucks

A restaurant is a place that’s offers well prepared food at a certain price that suits to the customers.

These types of restaurants are found mainly in big cities where they can charge people hundreds of dollars for their meals. The meals may be smaller in size, but superior in quality. These places have a fancy and elegant feel to them. Their customers wear formal clothing and eat their meals by candlelight. The food is made of better quality ingredients so it is not unusual for food to take much longer to be prepared and finally arrive at the customers table. Most of the

Successful organizations understand the importance of a strong marketing strategy to satisfy customers and sustain growth. Making the right decisions depends on several variables. The purpose of this paper is to describe the four elements of marketing mix and share how Starbucks has implemented an effective and powerful marketing strategy to become the world's largest coffeehouse chain.

The paper presents an analysis of the different factors influencing the restaurant industry and how these factors increase or decrease the demand for such services. The hypothesis that will be examined is that the performance of restaurants is mostly based on the type of food chosen by customers when they decide to go out for dinner, lunch, breakfast, or simply for a snack. What type of food refers mainly the nationality or concept of the food, (traditional American, Italian, Indian, Latin, or from any other type of culture). This factor is important because when customers go out to for dinner; they decide what to eat before deciding where to eat. That is why this factor is considerably important according to the hypothesis.

A restaurant is an establishment where refreshments or meals may be obtained by the public; a public eating house (Merriam-Webster, 2015). The initial notion of selling food for profit dates back to as far as the earliest civilisation. Restaurants were a place that people would come to eat, drink and socialise as recognised by the French Revolution. In the early to mid-18th century, only taverns and inns sold food and drink. There were no menus or even options to choose from, the choice of food that would be served on differing nights would be determined solely by the chef. The food they served mainly consisted of boiled or roasted meat broth, served without sauce or seasonal vegetables. The word ‘Restaurant’ itself derived from a French word that describes this particular boiled or roasted meath broth that they served. Overtime, restaurants developed an established concept that steered away from the traditional inns (which were usually located in the middle of the countryside, providing meals to travellers) and provided seating to customers at their own tables, and a menu from which patrons could choose their own dish. The definition of restaurant may be extended and brought under the broader concept of store as restaurants of every type and sub-type are strictly in the business of merchandising food. The same fundamentals of planning and

There will a professional chef and an assistant cook who both will have the job of preparing the meals at the highest quality that will be offered to the customers on a daily basis.