Starbucks’ Mission Social Responsibility and Brand Strength Essay

763 Words Feb 28th, 2013 4 Pages
The case “Starbucks’ Mission Social Responsibility and brand Strength” basically discusses many things. It briefs you on how Starbucks came about in 1973 and how the company has evolved since then and the importance of defending its image. The company did many things to defend its image such as putting money back into the stake holder. Also Starbucks make a happy work environment by giving their employees full benefits. Starbucks offer one of the best health care programs in the coffee shop industry. By giving the employees what they want they “make them feel like they are part of something larger than themselves and they also believe they have a voice.” This case also talks about how Starbucks maintains a good reputation for social …show more content…
Doing that shows Starbucks justice because it has been shown that ethical companies do better for the future. Customers feel good about bringing business to social responsible companies and employees feel good about working there. This creates better customer service by employees because of the happiness shown by all parties created by the cooperation. Little things suck has social happiness can jolt a cooperation to the next level. Also they could take a negative impact in the financial situation

2. Is Starbucks unique in being able to provide a high level of benefits to its employees? I believe Starbucks is unique in being able to provide a high level of benefits to its employees. Many businesses or companies do not provide employees with many benefits and if so they receive the basic benefit package. Your employer, by laws is not obligated to provide you with a deep benefit package. Starbucks understands how important employees are and that their workers are the face of the company. Happy employees create good customer service experiences and repeat business. Also this makes the competition for Starbucks less because they can offer something other businesses probably don’t offer. 3. Do you think that Starbucks has grown rapidly because of its ethical and socially responsible activities or because it provides products and an environment that customers want? Starbucks rapid growth is due to both its
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