Starbucks Operations Management

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Individual Assignment – Operations Management

These days Starbucks owns more than 18,000 stores in 62 countries and is the premier roaster and retailer of exclusive coffee in the world. Back in 1971, when the first Starbucks opened, the company already had two intentions to give to people every single day till now: share specialty coffee with friends and help to make the world a little better.
In 1981, Howard Schultz, the chairman, president and chief executive officer of Starbucks, walked into a Starbucks store for the first time. Highly impressed of the great coffee and the company’s concept, he joined Starbucks a year later. In 1983 he traveled to Italy, where he became fascinated with the coffee culture in
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The company checks on all stores every four-six months to ensure all quality standards. Each of the stores has a copy of the required qualifications that have to be prepared for these tests.
A cross-functional design team accomplishes actions of Quality Design, including members of Marketing, Engineering, Operations and other departments. These actions contain the consideration of customers’ needs and their yearning for variety of caffeinated or decaffeinated drinks. Besides, Starbucks has to ensure the availability of products and working machines to prepare drinks highly qualitative and quickly.
The question is what exactly goes into the process from cocoa beans in a field to a steaming cup of delicious coffee. Starbucks has created an amazing strategy of Supply Chain Management that spans across almost nineteen countries, that means cocoa beans can come from one country while milk could come from an entirely different nation hundreds of miles away. Through this global resource span Starbucks can expand the company and reach more countries than ever before. Starbucks also makes sure that they supply the best ingredients to their coffee drinkers for a lower price. All raw materials are sent to roasting manufacturing and packaging plants. Starbucks itself has six roasting manufactories, which seems very few for such a big company, but they are using a very effective centralized system.
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