Starbucks : Organizational Evaluation Report

The Starbucks mission statement (“Our Starbucks Mission Statement,” 2011) comprises two important elements (a) an overarching statement of purpose, and (b) a set of “guiding principles” that interpret the meaning of the mission statement relative to six important aspects of the company’s business model (See Appendix for a complete description of the Starbucks mission statement). The overarching mission statement – “To inspire and nurture the human spirit one person, one cup, and one neighborhood at a time” – explicitly conveys the firm’s intent to extend its global presence

Our mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time. Starbucks has lived up to that motto each and every year and with such great numbers and great feedback the company keeps on growing in the right direction. Starbucks is well known around the world for delivering fast, efficient coffee in all forms. From their frappachino’s, to their brew coffee and ice tea they are definitely the set example that other company’s in their area follow. They live by six principles that they practice each and every day they represent there coffee which has always been there passion to deliver

“Starbucks mission is helps protect our culture and our reputation by providing resources that help partners make ethical decisions at work” (1). Starbucks goal is the building good relationship with work employees and customers that positively contributing to our communities and environment. Starbucks is always connect with millions of customers every day in different locations around the world. Starbucks stores are gathering place for meeting friends, business partners and family. Starbucks have more than 21,000 retailer stores in the 66 countries and there are 182,000 full time and part time employees working in the company and cafe stores.

“It begins with the natural feeling that one wants to serve, to serve first. Then conscious choice brings one to aspire to lead.” –Robert K. Greenleaf (WEBSITE FOOTNOTE)

The servant-leader is servant first… It begins with the natural feeling that one wants to serve, to serve first. Then conscious choice brings one to aspire to lead. That person is sharply different from one who is leader first, perhaps because of the need to assuage an unusual power drive or to acquire material possessions…The leader-first and the servant-first are two extreme types. Between them there are

Starbucks celebrates 40 years with 17,000 stores in more than 50 countries (Goals & Progress, 2010). Starbucks thrive on their values as a company to improve the lives of people who grow their coffee, neighborhoods where the company does business, and they care for the environment (Goals & Progress, 2010). Starbucks strives to incorporate good business practices and ethics across the globe not only for the enhancement of the company but also for the enhancement of the stakeholders and the communities the company impacts. Starbuck’s mission statement is “to inspire and nurture the human spirit. As said by Howard Schultz, Chairman, President and Chief Executive Officer, in the 2010

starbucks Corp., an international coffee and coffeehouse chain based in Seattle, Washington, has expanded rapidly since its opening in 1971. These outrageous success was due to its well-developed strategy vision which lay out the company's strategic course in developing and strengthening its business. Starbucks is a global corporation that sells authentic coffee in 30 countries, reporting revenues of nearly $5.1 billion in 2006. The main goal of Starbucks is to embrace diversity by applying the highest standards of excellence. Starbucks strives to perfect the relationship with the working class by making the service as fast as possible because they believe that every customer has their own personal rate. One

“Servant leadership emphasizes that leaders be attentive to the concerns of their followers, empathize with them, and nurture

Robert Greenleaf argues that a leader is a servant. For one to be a leader, he must be willing to serve the others. Service to man is a natural feeling that is self-driven. It is the human consciousness that aspires people to become leaders. (Greenleaf, & Spears, 2002).

Starbucks' mission is a reason for the company's existence. With the unique style of combining both, our vision and mission statement is "to inspire and nurture the human spirit - one person, one cup and one neighborhood at a time." (Starbucks.com) To align with this mission statement, our new division's mission statement is to " bring the best quality coffee and convenience to our customers on the go, one machine at the time" This mission statement reflected the company value and beliefs to show our costumers that we care, it will also guide our employees on understand and establish what the company truly does. A good mission statement inspires employees and provides a focus and direction for strategic planning. While mission statements vary from organization to organization and represent the distinctness of each one, they all share similar components. (Mission and Vision Statements, 2010) The new division's mission statements include descriptions of Starbucks' target market, the geographic domain, and concern for survival, growth, and profitability.

The authors went on to state that research has been very limited on servant leadership until recently, for it is difficult to think of a servant who leads and a leader who serves, but it’s a theory with great future promise.

When it comes to describing leadership that has a set of practices that enriches the lives of people, build strong organizations and creates a moral and caring world Servant leadership comes to mind. Developed by Robert K. Greenleaf in 1970, Servant leadership is a theoretical framework of set practices that advocates leader motivation and the role of service to people and its community. A simple and profound quote by Mr. Greenleaf captures the essence and powerful concept of the theory of Servant leadership “…The great leader is seen as a servant first…” (Smith, 2005, p. 3). The quote suggests that a servant leader has a natural inclination as a person that wants to serve first, which is a sharp contrast to a person who is a leader first. The servant first and the leader first is two polar opposites, the leader first is power driven to acquire material wealth, whereas servant leader aspires to better serve others to meet their needs before the leader

Starbucks advertises two essential mission statements. First and foremost, it strives to “establish [ourselves] as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while [we] grow(s).” (Starbucks) Reflective of its mission, Starbucks bases its strategic campaign and communications on six indispensable philosophies; structuring a pleasant work environment in which employees are treated with “respect and dignity,” incorporating diversity in all business aspects, purchasing, roasting and delivering fresh coffee, retaining satisfied customers, giving back to the community and environment, and developing

Starbucks was established in 1971 in Seattle, Washington. The company’s culture is focused on the image that it builds for the customers, i.e. friendly, earthy and warm and a very welcoming place to be. Secondly the focus is on the customers and their needs. Starbuck’s mission statement and vision statement show the emphasis on being leader of the coffeehouse industry. The mission statement shows what the core business of the company is and the vision statement shows what the company wants to achieve in the future. The company’s mission is “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time” (Starbucks, 2016). This shows what needs to be done to keep the business running. The key part of this statement is to inspire and nurture the human spirit. They start this concept with the employees. The company culture is one of warmth that it extends to its employees and customers. The part of the mission statement that states one person, one cup and one neighbor shows that they have a meaningful impact on employees and customers. They plan to gradually grow the business, one neighborhood at a time. The company’s vision statement is “to establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow” (Starbucks, 2016). This vision statement shows the

Leading the Starbucks Way, Michelli talks about the five foundational principles that have guided Starbucks leaders during continuous times of growth, economic downturn, recovery, transformation and how to create maintainable success. The organization’s core values are their coffee, employees, customers, stores, and neighborhoods in which they operate. Throughout the book you learned how Starbucks built its brand from nurturing human connections, maintaining worker and customer trust along with loyalty and passion, and how they expand by constantly creating new products. He also tells how Starbucks overcame challenges of the recession increasing a huge amount in profitability without straying away from core values and mission. This book connected great with organizational communication due to the fact he talked about how the organization operates. I was able to see many different concepts we learned in class this semester as is in their leadership styles of management, what approach they use to manage the business, and a couple of the theories of organizational communication that the company relies heavily on. With that being said I was able to pull from this book that Starbuck Company follows the transformational leadership style, they work under the human relations approach, and that they rely on Maslow’s hierarchy of needs and Country Club management.