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Starbucks is considers the one of the most famous coffee store brand in the world, based on the case we can find that it is on the leading position of coffee market, it has a significant sales growth compare other brand in the market. But in recent year it seems start to facing more challenges from different aspect and these challenges had became a resistance of its business expansion. 1. Financial Analysis Income statement: Based on the case we can find that there is a huge net income increase from 1994 to 1999. It is more than 10 times different within 6 years. On the other hand, the retail and specialty sales has sharply growth in these years. Net Earning |Year |1994 |1995…show more content…
Five Forces Five forces impacting was proposed by Michael Porter which is about competitiveness of the firm. It is including threat of substitutes, threats of new entrants in industry, bargaining power of suppliers, bargaining power of customers, and the intensity of competition within the industry. Starbucks are facing the substitution from all different coffee shop and brands. They also need to notice if these competitor promote the new product to impact the market. Starbuck need to take their suppliers carefully and eliminate the suppler who has a bad reputation, 3. Business Mission, Objectives and Strategy: The mission statement is considered as a guidelines for employees’ action to support their company to achieve the goal. The mission statement of Starbucks is that “To establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow.” There are several aspects which Starbucks need to focus on to achieve the goal. Firstly, Starbucks should provide a classy environment and a highest standard product for customer to purchase. They also need to give their employees a comfortable and respectful working environment and. Starbucks also need to apply a enthusiastic

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