Starbucks Paper

* Starbucks was one of the Fortune Top 100 Companies to Work For in 2008. The company is a respected employer that values its workforce.

Starbucks started its growth in the early 1990s, with a game plan for Atmosphere, Quality Coffee, Customer Service, and Partner (employee) Satisfaction. Customers find the stores Welcoming and friendly for a great place to meet friends for a great cup of coffee or a local place for a great cup of coffee and a good book. Starbucks worked with coffee growers to offer a consistent brew and enforcing standards that have become the industry’s norms. Starbucks have put a lot into their training program to ensure properly trained employees to provide that consistent cup of coffee as well as improve employee retention. Starbucks believed in happy employees would promote a better experience for the customer. Since the 90s Starbucks have followed their 3 step plan. 1. Atmosphere: Every time you walk into a Starbucks, you know you will be greeted with a smile and a friendly attitude. 2. Continuity of Brand and Product: Every Starbucks has a similar feel, and your drink order will taste the same whether you are in New York or Spain. 3. Employee Satisfaction and Training: The training of the staff, in both how to be personable with customers and knowledge of the product offering

The company markets itself as becoming a part of the community as opposed to just another chain. If one has walked into a Starbucks you can often see merchandising shelves that

Starbucks celebrates 40 years with 17,000 stores in more than 50 countries (Goals & Progress, 2010). Starbucks thrive on their values as a company to improve the lives of people who grow their coffee, neighborhoods where the company does business, and they care for the environment (Goals & Progress, 2010). Starbucks strives to incorporate good business practices and ethics across the globe not only for the enhancement of the company but also for the enhancement of the stakeholders and the communities the company impacts. Starbuck’s mission statement is “to inspire and nurture the human spirit. As said by Howard Schultz, Chairman, President and Chief Executive Officer, in the 2010

starbucks Corp., an international coffee and coffeehouse chain based in Seattle, Washington, has expanded rapidly since its opening in 1971. These outrageous success was due to its well-developed strategy vision which lay out the company's strategic course in developing and strengthening its business. Starbucks is a global corporation that sells authentic coffee in 30 countries, reporting revenues of nearly $5.1 billion in 2006. The main goal of Starbucks is to embrace diversity by applying the highest standards of excellence. Starbucks strives to perfect the relationship with the working class by making the service as fast as possible because they believe that every customer has their own personal rate. One

Starbucks' mission is a reason for the company's existence. With the unique style of combining both, our vision and mission statement is "to inspire and nurture the human spirit - one person, one cup and one neighborhood at a time." (Starbucks.com) To align with this mission statement, our new division's mission statement is to " bring the best quality coffee and convenience to our customers on the go, one machine at the time" This mission statement reflected the company value and beliefs to show our costumers that we care, it will also guide our employees on understand and establish what the company truly does. A good mission statement inspires employees and provides a focus and direction for strategic planning. While mission statements vary from organization to organization and represent the distinctness of each one, they all share similar components. (Mission and Vision Statements, 2010) The new division's mission statements include descriptions of Starbucks' target market, the geographic domain, and concern for survival, growth, and profitability.

Partner satisfaction: Starbucks firmly believes that satisfying their employees in-turn satisfies the customers. They adopted a positive working environment to facilitate this.

Starbucks Environmental Mission provides a framework for decision-making at Starbucks. Starbucks Environmental Mission statement states that we will fulfill this mission by a commitment to: (1) understanding of environmental issues and sharing information with our partners, (2) developing innovative and flexible solutions to bring about change, (3) striving to buy, sell and use environmentally friendly products, (4) recognizing that fiscal responsibility is essential to our environmental future, (5) instilling environmental responsibility as a corporate value and (6) measuring and monitoring our progress for each project.

Starbucks advertises two essential mission statements. First and foremost, it strives to “establish [ourselves] as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while [we] grow(s).” (Starbucks) Reflective of its mission, Starbucks bases its strategic campaign and communications on six indispensable philosophies; structuring a pleasant work environment in which employees are treated with “respect and dignity,” incorporating diversity in all business aspects, purchasing, roasting and delivering fresh coffee, retaining satisfied customers, giving back to the community and environment, and developing

coffee in the world. The goal of Starbucks is to establish the company as the premier purveyor of the finest coffee in the world while maintaining the organization’s uncompromising principles. In addition, Starbucks wants to develop its brand beyond being the preferred outlet from which to purchase coffee to becoming the preferred consumer brand.

Starbucks ensures its baristas are of the most knowledgeable in the coffee industry by providing ongoing learning opportunities through its

Our coffee has always been, and will always be, about quality. Our employees are called partners, because it is not just a job, it is our passion. We treat each other with dignity, and respect, and hold each other to the same high standards. We connect with our customers; we laugh with, and bring a smile to their life. Making the perfect cup of coffee is one part of our role, connecting with them on a personal level is the other part. In each community we serve, Starbucks takes pride in being a part of the

Starbucks first opened its doors in Seattle’s Pike Place Market with the name being coined from that of Moby Dick’s first mate (Schultz & Yang 1999). It has spread its shops across North America, all over Europe, the Middle East, Latin America as well as the Pacific Rim with an estimated 35 million customer weekly (Michelli, 2008). With tremendous growth from a small time coffee shop, the company has matured to an international icon that today it is one of the world’s leading retailer, roaster and brand specialty coffee (Story, 1971). The company offers whole bean coffees, espresso beverages, and confectionery and bakery items.

High Level of Employee Benefits—Starbucks offers their employees an extensive range of benefits as well as a higher pay scale than their competitors. Employees also have the opportunity for tuition reimbursement for those that want to receive a bachelor’s degree. By providing these benefits, the company increase employee morale as well as advances their competitive advantage as an employer of choice (“SWOT Analysis of Starbucks,” 2014).

The main reason behind the success as well as growth of the Starbucks is the high rate of hard work shown by the workers. This is the reason that it was the first company who introduced the right and benefits for the part time workers. Pensions, grocery shopping discounts, healthy environment and stock options are the basic opportunities offered by the company (Starbucks, 2014). The company make full use of the intrinsic as well as extrinsic elements in order to keep their workers motivated all the time. Different surveys are held to measure the motivation of the workers. The company also believes in providing equal