Starbucks Red Cup

Starbucks created the cup to let costumers create their own holiday story, like a blank canvas. Let the holidays be jolly for everyone, it’s a time for giving and helping other people. The Christians who are concerned about a cup need to take a step back and exam other problems going on. Personally I believe they should be using their time and energy to do things like giving trees, food drives, coat drives and trying to give underprivileged families a Christmas they deserve. Starbucks is incorporating and accepting of everyone and every

The Starbucks Corp. is an American coffee company and coffeehouse chain based in Seattle, Washington. Founded in 1971, Starbucks is now the largest coffeehouse company in the world, with 23,132 stores in 65 countries and territories. Starbucks does not have a public religion. Their mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time. Starbucks changed their Christmas cup to a plain cup. Some people believe it was a strike against christianity. Others think it was just an innocent thing to do.

Woods coffee does not support what Starbucks coffee supports they are a religious company.Woods coffee is a Christian company, therefore it does not support Starbucks, a LGBTQ+ company. The owner is also Christian and in all Woods coffee shops you may notice that he plays a Christian radio station. When Bellingham was having a gay pride parade, the owner of woods coffee didn’t want the parade to go in front of his store because of economic reasons but mostly because of his religion. In the King James version Bible,

Starbucks value statement says, "Creating a culture of warmth and belonging, where everyone is welcome" (Starbucks). In November of 2015, Starbucks, the popular coffeehouse chain, released their Holiday-themed cups. Shockingly, they were plain red, a simple cup. These cups were an extreme difference when compared to years past, where they featured vintage ornaments or hand-drawn reindeer. To say the least, the conservative community was outraged at these red cups, which were seen as politically correct or offensive. These two articles: "Starbucks 'removed Christmas from their cups because they hate Jesus, ' Christian says in viral Facebook video," written by Justin Wm. Moyer; and "Satire: Red Cup Controversy" written by Jessica Machado, justify the claim that the conservatives were outraged at the values these cups illustrated. To capture the controversy, Machado and Moyer use similar sources and appeals to value, but deal differently with opposition and appeals to logic. When creating this argument, satire is a more effective rhetorical strategy than straightforward rhetoric because it has the power to exaggerate the situation and produce richer appeals to value and logic.

Starbucks, a large corporation that sells trendy coffee, has a well-known tradition of creating holiday cups to go along with their seasonal drinks. There is also a tradition of criticizing the cups. In 2015, the year of controversy over the Starbucks holiday cups, Christians had the perception that Judah-Christian values were being attacked under the Obama Administration. Author Emma Green, wrote “The Inanity of the Starbucks Christmas Cup ‘Controversy’,” published in 2015 in The Atlantic, she argues that in order for a business such as Starbucks to appeal to all of their consumers they need to express neutral seasonal greeting, to appeal to a broad and diverse consumer base throughout the world, a lot of which is not Christian or religious. Emma Green establishes her argument by using quotes from very influential people and a great number of facts from reputable sources. Green’s argument is able to appeal to her readers with her use of sarcasm, ethos, and logos.

The idea of plastic cups that can be thrown away is a wonderful concept, but red solo cups are made with a type of plastic called polystyrene (PS or the recycling #6) which is very harmful to the environment. The Toby Keith song R ed Solo Cup is a very popular country song. He says I'm his song that red Solo cups are decomposable and in all actuality it takes more like 450 years for a red Solo cup to decompose. Since polystyrene Is made from petroleum products as well as other things it is not widely recycled because it does not break down over time.

The target audiences are ready for bring their reusable mug to get free drinks in campaign day. They do not worry about anything.Starbucks owes its success to a well-defined target audience!

While their customers are an uncontrollable force, Starbucks can control how they respond to customers. In June of 2014 I went to a Starbucks drive-thru and received a drink that was mostly milk when I had asked for light milk. When I asked them to remake my drink the Barista told me they were too busy and I would need to drive around and re-order – this directly conflicts with the SBP “Love your beverage or let us know. We'll always make it right” (“Our Barista Promise”). Instead I took my milky drink, snapped a picture and uploaded it to the Starbucks Facebook page. Within 10 minutes there were multiple comments on the post, and a Starbucks representative asking me to send them my

Starbucks states their reasoning for taking off all Christmas related materials off of their cups, but many people have their own ideas for why they would do such a horrific thing in their minds. Justin Moyer from the Washington Post

Starbucks celebrates 40 years with 17,000 stores in more than 50 countries (Goals & Progress, 2010). Starbucks thrive on their values as a company to improve the lives of people who grow their coffee, neighborhoods where the company does business, and they care for the environment (Goals & Progress, 2010). Starbucks strives to incorporate good business practices and ethics across the globe not only for the enhancement of the company but also for the enhancement of the stakeholders and the communities the company impacts. Starbuck’s mission statement is “to inspire and nurture the human spirit. As said by Howard Schultz, Chairman, President and Chief Executive Officer, in the 2010

We live in an interesting age today. Everyday there is something new that is trending and dominates your feed on social media, the news, conversations, etc.

Starbucks mission is to "inspire and nurture the human spirit-- one person, one cup, and one neighbourhood at a time.”

Our coffee has always been, and will always be, about quality. Our employees are called partners, because it is not just a job, it is our passion. We treat each other with dignity, and respect, and hold each other to the same high standards. We connect with our customers; we laugh with, and bring a smile to their life. Making the perfect cup of coffee is one part of our role, connecting with them on a personal level is the other part. In each community we serve, Starbucks takes pride in being a part of the

Starbucks is and will continue to be one of the largest distributers of a cup of coffee today and into the future.  The Starbucks mission to “inspire and nurture the human spirit – one person, one cup and one neighborhood at a time” directly correlates with the experience a customer has in each store. They have many ways to differentiate in comparison to competitors because they provide an experience while shopping for a coffee allowing them to charge a premium price.

Starbucks acted ethically after their financial scare by upgrading their coffee equipment for their customers. Also, Starbucks added a new menu item to offer customers a more dynamic selection in their stores. Starbucks began to think more along the lines of a small mom and pop coffee shop to fit in with the local stores. To continue, Starbucks plays a significant ethical role within the community. Starbucks donates too many charitable causes within the community. Also, Starbucks allows their customers to provide feedback about their local coffee shop. Due to this ethical behavior, Starbucks gains new customers by offering them a place to relax and give their input on their