Starbucks Rewards Programs : Walmart Rewards Program

The growth of the coffee industry is expected to keep growing even become larger in the near future. Without new innovation the industry would never grow. There have been some tiny and some large changes in the coffee world that in toll add up to a new experience that many cannot refuse to be a part of. One of the goals of many coffee shops is to make the customer comfortable and happy. To do this many Starbucks’ around the world have installed new wireless charging stations in there stores so that when costumers are there they can easily charge their phones without worrying about bringing a charger of their own. This new addition to the stores is just one part of getting ready for the future. Phones and technology in general is a huge part of everyday life and this has to be incorporated into many places people shop. By adding technology to stores it makes the entire buying process more streamline. Starbucks has also integrated the use of phones in to the payment system at every store. Customers use their own phone that has a barcode to pay for their goods. With just the touch of a button the entire buying process can be completed. This makes it easy because you do not need to worry about remembering your wallet all you need is your phone and many people already have it with them. Included in the app is also a rewards system that provides user with rewards bases on how often they go and even recommendations for what a customer may enjoy next time. One of the newest changes

Technology is rapidly changing our lifestyles on a daily basis. From how we entertain ourselves, how we stay in contact with one another, all the way to how we pay our bills. Successful attempts within the world of information technology have significantly changed the way we do business as well. Web and mobile-based applications created a new platform for businesses to expose themselves to new clientele, along with staying abreast to what competitors are using to compete with them. Individual use of these web and mobile-based applications can help a user upgrade his or her own standing in the business world as well, which is what I would like to talk about in this essay. In

Kudler Fine Foods is one of the preeminent destinations for the discerning shopper looking for all kinds of gourmet and specialty food items they are also one of the finest shopping destinations for anyone who just likes good food. At Kudler Fine Foods the company’s goal is to bring the very best value and quality to their customers and with this in mind Kudler Fine Foods seeks to create a rewards program for their fine customers. Team C

The manager of Kudler Fine Foods, Kathy Kudler, has requested the development of a system to track customer purchases through a Frequent Shopper Program to award loyalty points for redemption. (Apollo, 2011)

Developing a loyalty program is challenging. You team must understand what will keep your current customers interested and what will spark them to purchase multiple times.

The Frequent Shopper program is to bring the benefit of an increase in revenue for Kudler Fine Foods. Kudler has partnered with a loyalty points program to provide customers with points which can be redeemed for gifts, airline upgrades, and specialty foods. Additional objectives may to obtain a higher customer base, increase customer satisfaction, and gain customer loyalty. These opportunities can be measured and weighed against the costs of the project. The feasibility study will determine if the costs of partnership are feasible for the desired benefits.

Kudler Fine Foods (KFF) is a specialty food store chain in California. Smith Systems Consulting (SSC) was contacted by KFF to develop a Frequent Shopper Program (FSP). The FSP will be able to monitor client purchasing history and accumulate the history as redeemable loyalty points which clients can use for gift items and other products or services available through external partner companies. The Sales and Marketing page section of KFF’s intranet site describes the strategic purpose of the FSP.

Portability of the customer rewards program is also critical to the evolution of Kudler Fine Foods. The group recommends that Kudler use a web-based Point of Sale system that will use the web browser to access and update data. This will also give the organization some disaster recovery and contingency options in the future. The use of many portable devices including tablets, laptops, and smartphone’s will give the organization portability and contingency with little to no application configuration.

The story of Starbucks transformation from a small independent coffee shop tucked away in a corner of Seattle’s Pike Place Market to a cultural phenomenon spanning the globe is legendary. A number of factors have been attributed to the success - one being a keen understanding of its patrons. There are multiple methods used to obtain customer information and the value derived therein. Customer lifetime value is one.

The market research team has also discovered that Starbucks’ customer base is evolving. The customers tend to be younger and less well educated. Regardless of this insight, customer behavior remains the same. According to Figure A in the case study, the typical customer visits just five times a month. I believe this is in part due to Starbucks’ inability to meet customer expectations and increase satisfaction. In order for the company to increase the frequency of customer visits, customer satisfaction must improve. Thus, the ideal, most profitable consumer for Starbucks is one who is a

Customers: The demographics of a usual Starbucks consumer have altered extremely in the new years. In the Starbucks case documents innovative consumers of Starbucks are younger, a smaller amount knowledgeable, low pay, less frequent visited to the coffeehouse and had very dissimilar insights. The general outlook of Starbucks is very short on 25% by novel consumers while the consistent consumers stood in 44%.Although numerous features subjective customer satisfaction, generally service and quickness of service were recognized as the greatest significant; a rapid glimpse at Starbucks 's fresh customer satisfaction reveals that consumers did in

Starbucks has introduced stored-value card (SVC), which is one of its successful service innovation to its customers. This prepaid and swipe-able smart card was positively accepted, resulting in sales of 6 million cards and $160 million in revenues in the first year it was launched. Starbucks has learned that cardholders tend to visit Starbucks twice as often and experience reduced transaction times. This SVC also proves to bring new customers to Starbucks’ brand.

Customers flee when a brand forsakes the values it has always championed. Starbucks should not lose sight of their brand heritage, which is the key to building customer relationships for the future (Cebrzynski, 2007). Since consumers do not have the same emotional bond with Starbucks that they once did, we suggest Starbucks uses alternative three, building member ship club. State the plan of action

Starbucks provide a large in store seating with free wi fi and a take-out service which only a few retail shops offer. The main target customers for Starbucks are office workers, with enough income, whom are able to afford the high prices of their products (Gaudio, 2003). The company has worked hard to establish itself as the brand leader with its branding as the most frequently drank coffee and noticeable brand logo. Introduction of promotions like the Starbucks Card, allows a more convenient way for a person to
pay for
your
drinks
and
earn
rewards
for
your purchase (Starbucks Coffee Company, 2011).
Furthermore, in‐store
promotions
accompanied
by
new
products and
amenities like free internet use are all strategies that Starbucks use to maintain their position in the market (Vasudha, 2011).

One of the most noticeable features about the City of Seattle is the incredible amount of coffee shops in the area; so it’s not very surprising that one of the most recognizable coffee companies in the world hails from Downtown Seattle. Starbucks has been in business since 1971 and has grown from a single coffee shop to one of the largest and most recognizable food companies in America. One of the things that fostered this explosive growth was the company’s willingness to adapt with a changing world. With technology advancing in leaps and bounds, Starbucks has found ways to utilize it in order to further themselves as a business; their strategy worked. This paper will answer three questions to demonstrate how Starbucks has successfully used Information Systems (IS) to grow themselves into the company they are today. The correct understanding, implementation, and management of IS has allowed Starbucks to rise to the top of their industry and distinguish themselves from other businesses.