Starbucks : Starbucks Global Coffee Company

Starbucks operates in 65 countries offering specialty coffee, tea, and food items to patrons through company-operated stores (Starbucks Corporation, 2014). Moreover, Starbucks sells trademarked items such as coffee grounds and pre-packaged drinks through grocery stores and similar channels (2014). In 2014, there were 21,366 stores globally (14,191 in America) (2014).

Starbucks grew so much in the last couple years. The company now has over 21,537 stores in 64 different countries. They have 12,000in the United states, 1716 in the country of China, 1330 in the country of Canada and 808 in the United Kingdom, this is just a small list of countries that have Starbucks in their country there are many more countries. Starbucks partners with other brands and companies to keep themselves relevant in their industry. (Loxel 2015) The brands in which they’ve partnered with include Teavana, Tazo, and Seattle’s Best Coffee, Starbucks VIA, Starbucks Refreshers, Evolution Fresh, La Boulange and Verismo. Starbucks employees over 182,000 employees and has an estimated revenue of $14.89 billion. Over the last 20 years, the company has expanded rapidly with an average of two new stores opening every day.

Starbucks coffee company is one of the most powerful American Corporations, it founded in 1971, inside a historic public market called Pike Place Market in Seattle Washington by three partners (lee, n.d). Starbucks company commenced with a small shop specializing in brewing products and providing high-quality coffee addition to teas, today it become a leading retailer of specialty beans, large variety coffee beverages, different pastries, and snacks, with approximately 24,000 stores in over 70 countries such as Belgium, Brazil, china, and Cyprus, and it is serving millions of costumers daily with unique product and premium prices (“Starbucks company profile,” n.d). The main international competitors of Starbucks are Costa the British coffee

Starbucks has become the world leader as the largest coffeehouse company in the world, with 23,132 stores in 65 countries, including 12,937 in the United States, 2,004 in China, 1,416 in Canada, 1,135 in Japan and 849 in the United Kingdom (www.starbucks.com). Since its creation in Seattle, 1971, the coffee giant has several different product lines from pastries, flavored hot and cold drinks, whole-bean coffee, micro ground instant coffee, bear, wine (at some locations), entertainment to include music, books and grocery store packaged products. Their mission is to establish Starbucks as the premier

Starbucks Corporation is the global leader in coffee and has a strong entrepreneurial history of product development and branding. Ranked as both a Fortune 500 and Fortune 1000 Best Company to Work For Starbucks employs 116,357 team members in the United States (Fortune, 2010).

Also Starbucks currently has Number 1 share in coffeehouse market, where their brand valuing them at $4 billion. This tells that Starbucks has a strong brand reputation which is associated with quality of coffee they provide and excellent customer service. Its brand is the most valuable strength they have over the other competitors in market. Their financial status is also a strength they possess. Starbucks profitability has consistently been on the rise for the past 4 years and is now 14%. The company also outmatches its nearest competitors such as Peet’s Coffee and Tea, with 24.5% ROI. Starbucks also possess largest coffeehouse chain internationally. Starbucks manages around 20,000 coffeehouses in over 60 countries, making it the largest coffeehouse chain in the world. Starbucks employee benefits and care are one of the best in the world. The company offers its employees wide range of benefits regardless of their status, and has higher wage than most of its competitors.

Starbucks Corporation (Starbucks) is a specialty coffee retailer of hot and cold beverages, coffee-related accessories, complementary food items, teas, and other non-food related products. Starbucks has retail stores in 39 countries and about 146,000 employees. The company operates primarily in the United States (U.S.) with headquarters in Seattle, Washington (Starbucks, 2007).

Starbucks was founded nearly forty-five years ago as an organization that holds the belief that it was possible to balance good business with uncompromising values. (CITE 1) Starbucks is a global business that operates in over seventy countries and has more than twenty-four thousand stores. Starbucks locations serve hot and cold drinks, whole-bean coffee, espresso, tea, and pastries. Few offerings are limited to seasonal times throughout the year or are specific to the locality of the store. Starbucks brand coffee, ice-cream, and cold drinks are available for purchase at local and nationwide grocery stores. As a business, Starbucks endures to employee business standards and practices that produce social, environmental, and economic benefits for the hundreds of communities throughout national and international stores. Starbucks continues to demonstrate its commitment to the welfare, economic improvement and sustainability of the people and places their products and services are sold.

Globalization greatly influenced businesses to expand worldwide. Cross boarder communications let people all around the world to exchange demand on services and products. Besides, countries opened boards to foreign investments. New type of business

Starbucks has a significant geographical presence across the globe. It has been recognized for its high quality coffee and for the exceptional service experience they provide. It is the first coffee retailer in the world with the highest market share (Business teacher organization, n.d). Nowadays, Starbucks has operations in over 60 countries and a total number of 22,519 stores as of June 28, 2015 (Starbucks website). Also, it is the most recognized brand in the coffeehouse sector and is ranked as one of the most admired companies in America in 2015 (Starbucks website). Starbucks effectively strengthen its brand equity by merchandizing products and licensing its brand logo out. This strong market position and brand image has given the company a significant competitive advantage for growing in both national and international markets (Geereddy, n.d).

Howard Schultz, chairman and CEO of the international coffee-giant Starbucks, makes his point clear that it is the collective goal to create a “world-class company with a conscience” (Starbucks Corporation, “2014 Global”). There is no doubt that the progress made by Starbucks Corporation has led the way to how businesses involve themselves and address community and social concerns, both on a national and global level. Traditionally, a corporation is run solely to make a profit. However, Starbucks seem to break the mold when it comes to social responsibility and seems to jump onto the social media band wagon when it pertains to promoting their reputation. In 2015, their “Race Together” promotion was meant to open the lines of communication and tackle some of the harder racial conversations that are presently taking place in the world, however the campaign received much criticism for the superficial longevity of such a complex dialogue. But some praised Starbucks as well for their initiative and willingness to broach some of the more sensitive issues within the world. Starbucks’ 2014 report on global responsibility breaks down their ideas and goals into three concepts: ethical sourcing for their products and resources, environmental awareness and the part they play in encouraging green and renewable energies, and community consideration for the customers and partners that make the Starbucks brand so well-known.

Starbucks coffee company was founded in 1971 when it opened its first store in Seattle’s pike place market today. Starbucks is the leading roaster and retailer of specialty coffee in the world. The company has nearly 6000 stores in thirty-seven countries. Starbucks chairman and chief global strategist Howard Schultz ho has been instrumental in the company’s expansion hopes to have 10,000 stores in fifty countries by the end of 2007.

owners, however, did not want to be in the restaurant business. Undaunted, Schultz wrote a business plan and

The Starbucks Company is a purveyor of gourmet coffee that was founded in 1971 at Seattle’s Pike Place Market (Retrieved March 10, 2015, from http://www.starbucks.com/about-us/company-information). At that time Starbucks was a single storefront that offered premium, fresh roasted whole bean coffees. Since opening that single store Starbucks has grown to an international presence with branding that is recognizable worldwide. In addition, Starbucks has increased their product line beyond hot and cold coffee beverages to include hot and cold teas, packaged whole bean and ground coffees, high quality, fresh foods and coffee making equipment and supplies. Starbucks operates a total of 19,767 company operated and licensed stores and operates in 62 countries. In addition to the Starbucks’ brand the company also owns and operates other well-known brands such as Teavana and Seattle’s Best Coffee. (Retrieved March 10, 2015, from http://news.starbucks.com/uploads/documents/Starbucks_Fiscal_2013_Annual_Report_-_FINAL.PDF)

Today, with more than 18,000 stores in 62 countries, Starbucks is the premier roaster and retailer of specialty coffee in the world. And with every cup, we strive to bring both our heritage and an exceptional experience to life.