Starbucks : Starbucks Sustainable Planet

The Starbucks Corp. is an American coffee company and coffeehouse chain based in Seattle, Washington. Founded in 1971, Starbucks is now the largest coffeehouse company in the world, with 23,132 stores in 65 countries and territories. Starbucks does not have a public religion. Their mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time. Starbucks changed their Christmas cup to a plain cup. Some people believe it was a strike against christianity. Others think it was just an innocent thing to do.

The Starbucks Corporation is an international coffee company that was founded in Seattle, Washington (Starbucks.com). With 19,435 stores in 58 countries, it is the largest coffeehouse chain company in the world; Starbucks sells a variety of hot and cold drinks. These include espresso

Starbucks started by just making and selling coffee and coffee making equipment but now they sell everything from thermoses to delicious frappachinos. They currently have over 22,000 stores around the world. They’ve recently opened stores in panama Colombia, Brunei, India, Costa Rica, Monaco and Norway. The company is a publicly traded company on the stock market. Starbucks specializes in food service and product supplies.

Despite Starbuck’s natural efforts on trying to carry out sustainable business, must work towards improving/ reducing its carbon footprint on the planet. Starbucks, a multi-billion dollar company, containing over 16,850 stores in 40 countries (Lapore), follows the sustainable practices of B-corporations. Starbucks practices and strives to achieve environmental sustainability. Although, Starbuck’s tremendous struggle to increase environmental sustainability, they continue to break the rules that they have put in place through their malpractice of washing dishes and the non eco-friendly cups. Even though their gargantuan efforts towards increasing their practices, it is clear that it needs to improve its sustainability through reducing the energy

Starbucks, a key performer in the gourmet coffee sector and also in the specialty Eateries industry is segmented in the service industry. Starbucks was first introduced in Seattle, Washington USA in 1985, and then worldwide. Starbucks specialises in brewed coffee, hot chocolate, espresso – based drink, teas, frappuccinos and fruit smoothies. From 2008 onwards Starbucks owned over 16,226 stores worldwide, along with 11,434 stores located in the United States.

Starbucks is an American company based in Seattle, Washington, that offers coffee products and café services throughout the world. The company was founded in 1971, and is now the largest coffeehouse company in the world. It now has a total of 23,132 stores in 65 countries and territories, including in the United States, China, Canada, Japan and United Kingdom. Starbucks sells high-quality whole bean coffees from different parts of the world along with other types of freshly brewed coffees, expresso beverages, premium teas, sodas and juices, pastries and confectionery, coffee-related accessories such as the Starbucks mugs, and coffee making equipment. The company sells its special products through its retail stores, warehouse club chains, office coffee distributors, hotels, mail-order catalogs, and online (“Starbucks Company Profile”, 2014).

Starbucks Corporation, an American coffeehouse and coffee company, was founded in Seattle, WA in 1971. Starbucks has become an industry leader in the roasting, marketing of specialty coffees, and retailing of their various coffee and tea products and accessories around world. Starbucks employs approximately 182,000 people of all walks of life across 21,366 company operated & licensed stores in 65 countries worldwide. Their unique product lines include high quality, hand roasted moderately priced coffees, teas, and numerous fresh food options throughout their stores and other retail outlets, such as grocery stores and specialty shops.

Starbucks is a privileged company connected to millions of customers every day with great products in the market and more than 20,000 retail stores in 65 countries.

Enthusiast coffee drinker or not, people of all generations have heard of the popular franchise Starbucks Coffee Company. Opened in 1971, Starbucks started off as a single store located in Seattle. Today the well-known coffee chain has spread their name almost all over the globe. With over 21,000 locations in 64 countries, Starbucks is by far the largest leading coffee company in the world. Starbucks Coffee has different values compared to other coffee corporations that do not see the importance in giving back to communities around them and treating their employees as equals, all while striving to provide their customers with high quality products that are ethically sourced.

Starbucks Corporation is a specialty coffee retailer, roaster and marketer internationally. Jerry Baldwin, Zev Siegl and Gordon Bowker established the first stand-alone Starbucks coffeehouse was opened in Seattle, Washington in 1971. In 1987, the original founders sold the company to the present CEO Howard Schultz for $7 million (“Starbucks Corporation”). Currently having 22,519 retail stores worldwide, Starbucks has developed into the largest coffeehouse company globally (“Starbucks Company Profile”). They sell a variety of products, such as handcrafted beverages, packaged coffee, bottled drinks, tea, single-serve products, merchandise and snack, at licensed stores and grocery markets (“Starbucks Corporation Public Company Profile”).

Subsidiaries: Starbucks Coffee Company, Ethos water, Evolution Fresh, Hear Music, La Boulange Bakery, Seattle's Best Coffee, Tazo, Teavana, Torrefazione Italia

in order to foster price stability and support relationships with suppliers. Starbucks paid $2.38 per pound of unroasted coffee in 2011 (Starbucks, 2011). 3.3 F armer Support

Starbucks can be categorized as one of the biggest and famous coffee company in the world. In 1971, Starbucks start its first business in Seattle. Nowadays, it owns a large amount of retailer stores which is more than 17,000 stores in 30 different countries (Scribd, 2016). The main product sold in Starbucks is coffee. Starbucks aims to provide their customers with high quality whole bean coffee and best coffee experience. Furthermore, it is more focus on two level of customers which are high end and upper middle class customers (Slideshare, 2016). The goal of Starbucks is to become the most recognized and well-known brand in the world ( Personal, 2010).

Starbucks Corporation is a worldwide coffee company and the biggest coffeehouse business in the world forward of United Kingdom competing Costa Coffee. Starbucks was founded in 1971 in Seattle. There are 20000 coffeehouses of Starbucks working in more than 60 countries. Their product range includes fried and handcrafted high property/premium priced coffees, tea, a diversity of fresh food items and other drinks. Also they sell a variety of tea and coffee products and license their trademarks via other channels such as licensed shops, grocery and national foodservice accounts. Starbucks has Strong Market Position and Worldwide Brand Recognition: This Company has an important geographic existence throughout the world and in the United States its market share accounts for 36.7 percent. Furthermore, Starbucks Company is not only one

The Starbucks Company is a purveyor of gourmet coffee that was founded in 1971 at Seattle’s Pike Place Market (Retrieved March 10, 2015, from http://www.starbucks.com/about-us/company-information). At that time Starbucks was a single storefront that offered premium, fresh roasted whole bean coffees. Since opening that single store Starbucks has grown to an international presence with branding that is recognizable worldwide. In addition, Starbucks has increased their product line beyond hot and cold coffee beverages to include hot and cold teas, packaged whole bean and ground coffees, high quality, fresh foods and coffee making equipment and supplies. Starbucks operates a total of 19,767 company operated and licensed stores and operates in 62 countries. In addition to the Starbucks’ brand the company also owns and operates other well-known brands such as Teavana and Seattle’s Best Coffee. (Retrieved March 10, 2015, from http://news.starbucks.com/uploads/documents/Starbucks_Fiscal_2013_Annual_Report_-_FINAL.PDF)