Starbucks : Starbucks Sustainable Planet

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Starbucks Sustainably Shortfall Mohamad Akhtar Professor Gibson /Brandman University BUSU 630 Starbucks Sustainable Planet Starbucks has become the world leader as the largest coffeehouse company in the world, with 23,132 stores in 65 countries, including 12,937 in the United States, 2,004 in China, 1,416 in Canada, 1,135 in Japan and 849 in the United Kingdom (www.starbucks.com). Since its creation in Seattle, 1971, the coffee giant has several different product lines from pastries, flavored hot and cold drinks, whole-bean coffee, micro ground instant coffee, bear, wine (at some locations), entertainment to include music, books and grocery store packaged products. Their mission is to establish Starbucks as the premier…show more content…
Traditional shade grown coffee is cultivated under a diverse canopy of native forest trees in dense to moderate shade. Though some of the forest understory is cleared for farming, a rich web of plant and animal life remains. As a result, shade grown coffee plantations provide corridors for migrating birds to move between forest fragments, attract and support economically valuable pollinators such as bees and bats, and provide ecosystem services such as filtering water and air, stabilizing soil during heavy rains, storing carbon and replenishing soil nutrients. In this latest study, the researchers found that total global production of shade grown coffee has increased since 1996, but the area of land used for non-shade coffee has increased at a much faster rate, resulting in shade grown coffee falling from 43 percent of total cultivated area to 24 percent. The study also found that since 1990, the land area under coffee cultivation has contracted in Africa and expanded in Asia. Within Asia, Vietnam and Indonesia have had the largest increases in coffee production during that time. Most of the new production is done in an intensive style. This more intensive style is characterized by clearing forests or pasture for cultivation, increasing the density of plantings and switching to a variety of coffee called Robusta that tolerates full sun. Robusta is a
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