Personality, Lifestyles and Values 3
Target Segment 4
Young Adults/Students 4
Young Urban Adults 5
Why Consumers Love Starbucks 5
You Always Know What You 're Getting 6
Self Concept 6
Your Name 6
Custom Hashtags 7
Works Cited 8
Starbucks Cult Branding
Starbucks is a franchised cafe known for its premium coffee and sense of community. Starbucks mission is to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time. It operates in more than fifty countries, and is commonly considered to have revolutionized the coffee business. Starbucks offers premium Arabica coffees, hand crafted beverages, various merchandise and fresh food. As well as a coffee brand, Starbucks has developed strong, long‐term relationships with its consumers all over the world. Starbucks differentiates itself by supporting coffee bean farmers that use ethical trading and responsible growing practices. Starbucks has shaped a strong cult brand to its name by creating a consistent product and environment, driving endless crowds of coffee-lovers to its baristas.
The first Starbucks opened on March 30, 1971 in Seattle, Washington on 2000 Wester Avenue. At this time Starbucks only sold roasted whole coffee beans. The store brewed coffee to serve as free samples of their product.
The history of Starbucks began with a partnership of three who met while they were attending as