Starbuck's Swot Analysis

The Starbucks Corp. is an American coffee company and coffeehouse chain based in Seattle, Washington. Founded in 1971, Starbucks is now the largest coffeehouse company in the world, with 23,132 stores in 65 countries and territories. Starbucks does not have a public religion. Their mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time. Starbucks changed their Christmas cup to a plain cup. Some people believe it was a strike against christianity. Others think it was just an innocent thing to do.

Starbucks is a highly known company and a predominant brand in multiple countries. The idea behind all of it was to not only serve name brand coffee but to be a third home for everyone throughout their busy days. Founded in 1985 by Jerry Baldwin and Howard S. Schultz, they settled the company in Seattle Washington. The owners found their niche in the food and drink market, and the brand of Starbucks makes each purchaser know what kind of quality they are purchasing. It has now become the world’s largest international brand and product with great success. Starbucks internal capabilities of the company help make it more successful while dealing with the external environment to find the perfect balance to create a competitive advantage and

Starbucks is a well respected brand of coffee that is known globally. As they dominate the market in United States, they have realized the potential growth in overseas markets and open its doors to going global. However, competing internationally is not easy for every company that’s why Starbucks has encountered certain challenges and issues as it enters foreign markets and grows globally.

Starbucks was originally a small waterfront coffee shop located in Seattle that opened in 1971 (starbucks.com- Our Heritage). It is extremely convenient and now has over 24,000 stores in the 70 countries it is located in, which is one of the reasons that it is so well known today (starbucks.com- Starbucks Coffee International). There is a large variety of coffees you could get, however, they do not focus solely on coffee. They also sell teas, smoothies, pastries, and more. Their mission is to “inspire and nurture the human spirit- one person, one cup and one neighborhood at a time,” (starbucks.com- Our Heritage). It is a place that people can work on computers, study, or hang out at, so it is constantly in business.

Starbucks is striving to build a better company by expanding our focus in three areas that can have a significant impact. These areas include working with farmers to develop a future, bringing green retail to a global scale, and building opportunities for the younger generation.

Starbucks is a national coffee retail company that specializes in the selling, creating, and distrusting of many teas, creams, coffees, café style lunches, snacks, and flavor waters. Starbucks was founded in Seattle, Washington in 1971. Today, there are over 23,768 location worldwide. (Starbucks Corporation, 2016) Starbucks create a number of drinks available for purchase in store and power, beans, and cups available for purchase to create your own at home.

Starbucks’ opportunities to expand into new markets in order to develop its global market revenues and profit shares.

Starbucks Corporation, an American organization established in 1971 in Seattle. Starbucks has around 182,000 representatives over 19,767 organization worked & authorized stores in 62 nations. Their item blend incorporates simmered and hand tailored great/premium evaluated espressos, an assortment of crisp sustenance things, and different refreshments. They additionally offer a mixture of espresso and tea items and permit their trademarks through different channels, for example, authorized stores, basic need, and national food service accounts. Starbucks likewise markets its items blend with other brand names inside of its arrangement of organizations, which incorporate Teavana, Tazo, Seattle's Best Coffee, Starbucks VIA, Starbucks Refreshers, Evolution Fresh, La Boulange and Verismo.

SWOT analysis is a key systematic apparatus that is utilized to assess the qualities, shortcomings, opportunities and threats connected with a business (Kotler and Keller, 2006). In addition, "SWOT analysis seeks after an incorporated methodology including key organization and ecological variables. The target is the showdown of the organization's inner qualities and its shortcomings, and, organization outer business opportunities and dangers so as to create conceivable key alternatives" (Bohm, 2009, p.1).

Starbucks Corporation is an American coffee company and coffeehouse chain. Starbucks was founded in Seattle, Washington in 1971. Initially, the shop specialized in selling whole arabica beans to a niche market of coffee purists. As Schultz explained,the bar became the prototype for his long-term vision:

Starbucks Corporation is an international coffeehouse chain based in Seattle, Washington, United States. Starbucks is the largest coffeehouse company in the world, with 21,000 stores in 49 countries, including around 11,000 in the United States, followed by nearly 1,000 in Canada and more than 800 in Japan. Starbucks sells drip brewed coffee, espresso-based hot drinks, other hot and cold drinks, snacks, and items such as mugs and coffee beans. Through the Starbucks Entertainment division and

As Forbes.com (2003) asserted that Starbucks Company has improved following the process of international expansion including a selection of local partner who are local business leader. Moreover, Starbucks try to adapt the business to traditional of each country (Harrison et al. 2005).

Inspired by the book and the movie about Moby Dick, Starbucks first opened as a storefront in Pike Place Market in 1971. It wasn’t until 1984 when Howard Schultz joined the operation as a chairman, president, and chief executive officer, and introduced to Starbucks the new Italian breed of coffee bean and Italian style of coffee drinking; a style that refreshed the idea of socializing and interacting among people of all walks in times that corporate life style was winning over the family and friendly style of living. Such goal was established by officially making it company’s mission statement; “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time” (Starbucks, n.d). After 43

Starbucks, as we see today was not there from the very beginning. Starbucks has the very humble start when three coffee fanatics, Gerald Baldwin, Gordon bowker , and Ziev siegl, - opened a small coffee shop in Seattle 's pike place market. Starbucks Corporation is an American global coffee company and coffeehouse chain based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world, with 20,366 stores in 61 countries, including 13,123 in the United States, 1,299 in Canada, 977 in Japan, 793 in the United Kingdom, 732 in China, 473 in South Korea, 363 in Mexico, 282 in Taiwan, 204 in the Philippines, and 164 in Thailand. Starbucks locations serve hot and cold beverages, whole-bean coffee, micro ground instant coffee, full-leaf teas, pastries, and snacks. Most stores also sell packaged food items, hot and cold sandwiches, and items such as mugs and tumblers. Starbucks Evenings locations also offer a variety of beers, wines, and small bites after 4pm. Through the Starbucks Entertainment division and Hear Music brand, the company also markets books, music, and film. Many of the company 's products are seasonal or specific to the locality of the store. Starbucks-brand ice cream and coffee are also offered at grocery stores. From Starbucks ' founding in 1971 in Seattle as a local coffee bean roaster and retailer, the company has expanded rapidly. In the 1990s, Starbucks was opening a new store every workday, a pace that continued into the 2000s. The first

Starbucks Coffee Company is known on a global level for its retails stores, specialty operations, packaged coffee and beverage brands. They are the largest coffeehouse business in the world that has made huge advancements in all the major markets. Starbucks Coffee chain is strong but it always facing major threats in various markets around the world. For Starbucks to keep up with a competitive advantage, which will be based on its strengths, a SWOT analyzation will be needed. This is very important for Starbucks future, for it will evaluate their business strengths, which will determine their ability to address their weaknesses, opportunities