Starbucks Swot

Starbucks is a worldwide coffee company that produces world-class coffee, pastries and beverages. They are known as one of the most productive global coffee companies. Starbucks began as a small coffee and was founded by Jerry Baldwin, Zev Siegl and Gordon Bowker in Seattle, Washington in 1971. It is now headquartered in Seattle, Washington and incorporated in Olympia, Washington. The company’s fiscal year end date is September 27th. Although Starbucks has its own audit and compliance committee, that puts together their financial statements and reviews all accounting and financial processes pertaining to the financial status of Starbucks Company, KPMG also audits their financial statements.

Additionally, Starbucks register patents for their unique products where attract customer who looking for special or uncommon products. Starbuck’s every retailing outlet stores maintain a good environment for coffee likers. Where most of coffee likers are office works, they prefer a good location for refreshing their mind and a good cup of coffee to motivate them to continue on their works. Another main strength that Starbuck has is the fact that company hires and trains their employee with a high standard service mind, where they are motivated and in love with their job. Lastly, Starbucks maintain a good relationship with both suppliers and customers. Meanwhile on supplier’s side, they purchase in bulk amount to benefit from economic of large scale. With customers, they have a huge customer base loyalty since their product is socially accepted addiction as a luxury coffee brand. On the other hand, Starbucks also has many weaknesses. As a giant in coffee retailing market, it has a large market size. It’s hard for them to have an instant change on its system completely. Second, Starbucks mostly focus on their external expansion, this lead to lack of internal

Starbucks’ opportunities to expand into new markets in order to develop its global market revenues and profit shares.

Starbucks expand their business by offering a verity of other products in their coffeehouses which include wine, beer and adding some other new products and reaching border customer group.

Starbucks is a strong competitor in the service sector and a leader in the gourmet coffee industry. With a continued growth rate in store openings and maintaining successful profitability of its operations, Starbucks has demonstrated its ability to sustain a reliable and steady growth. Starbucks’ ability to contend with the vulnerability to current financial threats such as economic recession, higher interest rates, and global competition, is constantly proven by its incomparable brand image, its continual product innovations, and its exceptional customer service. This

The company, which ranks amongst the world’s top 100 global brands (Interbrand 2006)2, has an impressive record of sales and profit growth In FY2006 Starbucks achieved a sales turnover of $7.8bn, an increase of 22% on 2005, and operating margin of 11.4%.. Since 2002, incomes have dramatically multiplied, followed by rapid extension in the quantity of domestic and universal outlets.. The organization has driven arrangements for future development and throughout the following 4-5 years plans to twofold the extent of its business and open a further 10,000 stores. . Its long haul aspiration is to secure by most accounts 40,000 stores around the world

Starbucks is the one of the fastest growing companies in the US and in the world that started its business in 1971 as a small shop located in Seattle, Washington, by Jerry Baldwin, Gordon Bowker and Zev Siegl. The shop was selling mostly roasted Arabica coffee beans until they sold the company to employee Haward Schlutz in 1987. Since that day, Starbucks is able to stablish its own name and reputation in the market. Starbucks has now become a good place for the customers to relax and enjoy quality time beside home and work.

Starbucks began in 1971 when the first store opened in Seattle, Washington. Jerry Baldwin, Zev Siegl and Gordon Bowker got the idea to start a coffee store from Alfred Peet (of Peet 's Coffee fame). The store originally only sold coffee beans and coffee making equipment (History of Starbucks, 2013).

Though many companies have fallen victim to failure due to unresolved weaknesses, Starbucks has adopted the attitude that opportunity is not only now here but everywhere. Through expansion into retail operations, technological advances, global expansion, brand extension and product distribution Starbucks has embraced opportunities with reckless abandon. As an answer to a weak international portfolio, Starbucks has

Starbucks began in 1971 as a single store in Seattle’s historic Pike Place Market. From just a narrow storefront, Starbucks offered some of the world’s finest fresh-roasted whole bean coffees. The name, inspired by Moby Dick, evoked the romance of the high seas and the seafaring tradition

Opportunities that Starbucks has to offer was on page 212 where they said they wanted to open up more places globally. By having more stores in this company globally, it will allow customers to have the chance to find their favorite drinks anywhere they go. On page 67 it states all of the diverse products that the company offers other than coffee such as handcrafted

One of the opportunities presented to Starbucks is the growth in coffee market. In the United States, specialty coffee sector accounts for approximately 15% of the total retail coffee market which is equivalent to $21billion. In 2005, the retail coffee market was valued to be around $23billion and specialty coffee accounted for nearly 45% of the market and was still expected to grow. Starbuck has a 40% market share in the specialty coffee sector which provides an indication that anticipatory growth in the following category will provide Starbucks with opportunity to expand and grow in the US. Furthermore, Starbucks has the opportunity for major expansion in to Asia Markets such as China. Starbucks plan to focus on

Starbucks have played various roles over the last years to become the global contributor that added value to the society. The Company implemented a strategy of expanding its stores. It developed a geographical expansion of a three year strategy that targeted the areas that had favorable demographic profiles with the company's operation infrastructure. Its selection of the targeted region which served as a hub supported the goal of opening more stores. The Company oversaw the expansion process by creating zones that directed development for each region to implant its culture by opening new stores. The store launched grew steadily and more successful and in 1995 there were about 17,000 stores that fully served his customers (McGraw-Hill Companies, 1999).

Factors in the global environment provide both opportunities and strengths for Starbucks. Opportunities such as increased revenues, further expansions, and achieving their goal of becoming the most respected brand worldwide. Starbucks also faced threats. These threats include dealing with growing antiglobalization overseas and their huge risk of less return on each overseas store, this deriving from overseas operations being run by local partners instead of Starbucks

Firstly, global expansion is key to maintain Starbucks growth since it has reached “a saturation point” in the U.S. The company’s second-largest market, China, has more than 2,800 stores now and is ready for further expansion, considering that China has a population almost four times greater than that of the U.S. Also, many other Asian countries, such as the Indonesia, Philippines and Thailand, still not yet have a developed coffee culture.