Starbucks : The Essential Element Of The Starbucks Experience

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1) Starbucks. “To inspire and nurture the human spirit, one person, one cup, and one neighborhood at a time.” As stated in the company’s mission. Starbucks represents their business not only by improvising the products the sell, but engaging the customer’s experience. The service provided is given in a personalized way which includes of personal greetings, memorizing the favorite order of each customer, providing a genuine friendly environment and relating to the customer which is the essential element of the Starbucks experience. I choose this company because everything is so positive about the company and how they relate to the customer. I believe this is part of the reason why Starbucks has grown so much over the past years. Because, they put customers in the middle of their priority. 2) The other elements of their success include of many things such as the right market segmentation. Where the sale is based on comfort rather than convenience such as other competitions, leadership is instilled where innovative products are used. Also, execution is the most important key, and this focus is on having an original product, quality service, tasteful coffee and an upbeat atmosphere. These all play a role in the customer’s experience. However, there are some drawbacks and barriers as well. Barriers as described in chapter one of Customer Service Skills that relate to the company is global expansion and cultural barriers where diversity must be adapted. When providing quality,

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