Starbuck's Use of Corporate Social Responsibility

The evolving practices around corporate social responsibility (CSR) provide dynamic, and complex opportunities for business. Overall, businesses are modifying their core purpose from creating shareholder profit toward creating shared value across their stakeholders, with shareholders being only one of the many stakeholders. This paper analyzes the 74th ranked 2014 Fortune Global 500 Company Kroger. Kroger started in 1883 as a local Cincinnati, Ohio grocery store, and has expended to be the second largest retail grocery store in the United States, and fifth largest in the world, owning retail food and drug stores, jewelry stores, and convenience stores in the United States (Kroger, 2015). Kroger remains headquartered in Ohio. An overview of Kroger, and specifically Kroger’s corporate social responsibility (CSR) strategy and implementation will be discussed, followed by a strengths, weaknesses, opportunities, and threats (SWOT) CSR analysis informing a concluding plan to enhance Kroger’s CSR maturity.

Businesses, specifically larger corporations, play a major role in what occurs in society therefore, they are responsible to their stakeholders not only to pursue economic goals but the greater social good as well. Corporate social responsibility (CSR) means that a corporation should act in a way that enhances society and its inhabitants and be held accountable for any of its actions that affect people, their communities, and their environment. (Lawrence, 2010). Social responsibility is becoming the norm so much so that some businesses have incorporated it into their business model. There are three components of the bottom line of social

Corporate Social Responsibility (CSR) is something that affects all companies and should be an active factor in the company’s decision making. It is something all corporations need to care about. CSR is when business’ or corporations take part in an initiative or campaign for a cause that will benefit society and/or in some way make the world a better place (Taylor, 2015). Initially, Corporate Social Responsibility started to take shape around the 1950’s, but some say that it dates all the way back to the 1800s, the idea of CSR was seen (Carroll, 2007). One may think that because it is dated so long ago, it doesn’t have an important impact today nevertheless, it is proven that Corporate Social Responsibility is a pathway for entities to self benefit as they are in the process of benefitting society.

Sustainability has taken the mainstream corporate world by storm since major companies realized that sustainability is directly linked to the viability of their long-term objectives. As sustainability is proven to be a motor of efficiency and innovation, stakeholders, investors, employees, and customers are demanding companies to focus not only on profits but also that those profits should not come at the expense of people or the planet. Wal-Mart and Starbucks have been early adopters of the sustainability crusade and due to their contrasting approaches towards business have developed two very distinct sustainability models. This paper will analyze the sustainability systems implemented by Starbucks and Wal-Mart, compare their strategies, elucidate how these organizations have created different corporate social responsibility systems, and finally determine which one of these approaches would better support a long-term sustainability model.

With the spread of social marketing and CSR in the world, organizations tend to not only consider the consumers’ demands and the companies’ profit, but also take the consumers’ and societies’ long-term benefit into account. Hildebrand,D,et,al (2011) demonstrated that the CSR activities can make up the central, special and core characteristics of the company identity, the identification of the corporate can also be aroused due to CSR activities. Moreover, Porter and Kramer (2006) highlighted that CSR can aid companies create the ability to achieve corporate resource so as to build a sustainable and defensible competitive position. So the companies should consciously undertake corporate social responsibility.

Corporate social responsibility (CSR) is something that affects organizations of all sizes. Unlike many issues CSR is one that does not present solitary solutions. The challenges an organization face ultimately impact what approach they implement to address their CSR concerns. There are those organizations who make customers the center of their decisions and then there are those who focus on fixing the company issues and allowing that to transcend to the impact on customers.

It evaluates value creation in terms of environmental, social and economic performance. Hence, businesses have to succeed economically, as well as stressing concern for social justice and environmental quality. However, an issue with defining CSR is not only concerned with its miscellaneous attributes but also its heterogeneous body of research. Most research conducted is concerned with CSR from a perspective of theoretical articles and quantitative research. Defining CSR and quantifying its value through the use of statistics can be an ambiguous task, which thus; presents the opportunity to greater understand CSR through a qualitative approach.

It is widely believed that Corporate Social Responsibility (CSR) is one of the most important tasks in the twenty century. Some people may consider that companies have always been the profit organizations, and social affairs are in charge by the government, which is a common sense that there are no directly relationships between each other. However, CSR is considered one of the key elements to sustain companies to vary their original operation levels. In this essay, I attempt to outline the different definitions of Corporate Social Responsibility and evaluate the reasons why CSR became a prominent part of the business world by actual

This paper seeks to analyse and critically investigate the corporate social responsibility (CSR) activities and strategies of a blue chip company, which has business operations in many different parts of the world. According to Schutz (2012, p125), corporate social responsibility has been defined as the proactive initiatives that a company undertakes with the main objective of solving a pre-existing problem, which directly affects the company’s clientele. These problems are usually communal in nature and by providing solutions to them; the company can impact an entire society. The company under review in this paper is a global beverage giant: Coca Cola. This paper will analyse its corporate social responsibility program from a holistic perspective in terms of its investment, impact and overall reach. The paper will also include a proposal for a CSR program, which the company will be expected to undertake within the next financial year.

In a competitive business environment, corporate social responsibility (CSR) is fundamental for an organization (Minor and Morgan, 2011). The coverage of CSR keeps on redefining, evolving and improving. Nowadays, World Business Council For Sustainable Development (N.A.) defines CSR as ‘the integration of business operation and values whereby the interests of the stakeholders, including customers, employees, investors, community, and environment are reflected in the company’s policies and actions’. According to Archie Carroll (1991,cited in D’Amato, Henderson and Florence, 2009), there are four different types of CSR: philanthropic, economic, legal and environment (Taylor, 1984). In the essay, it proves that CSR is not a practice that only

Corporate Social Responsibility (CSR) has become imperative on business convention nowadays. CSR can be defined as the way that firms manage the business processes to generate a positive influence on society (Baker, 2004). The term CSR was appeared in the 1950s, but until 1989, Ben and Jerry’s was the first company which truly publish a social responsibility report (Coles, 2012). In recent years, numerous organizations evaluate firms on their CSR performance since the society is concerned about the CSR ranking. Consequently, business managers in various countries may treat CSR as an inevitable priority (Porter & Kramer, 2006). Nevertheless, CSR is still a controversial issue in the world. Some businesses are struggling to balance corporate

Starbucks is an American multinational corporation that is arguably considered as the best coffee house in the globe in terms of global performance. The company has for a long time considered CSR as an important part of its operations and currently, it adopts an Anglo-American model of corporate social responsibility. This is an approach to CSR that maintains close links between shareholder interests with the operations of the organization. The company ensures that its CSR initiatives are appropriately audited so that it is able to learn of its CSR performance and not as an effort of complying with legal regulations and this is what makes the strategies adopted by the company very relevant. The corporate social responsibility codes that are derived from Starbucks’ Anglo American model have contributed to great product development by the company, efficient production and quality customer service. All these have been made possible through the company’s Corporate Governance Codes . At starbucks, the codes have provisions for the code of conduct which acts as guidelines as to how the employees at the organization behave. The code of conduct guides the entire organization including the board of

Corporate Social Responsibility (CSR) has become imperative on business convention nowadays. “Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large” (Holme and Watts, 2000). The term CSR was appeared in the 1950s, but until 1989, Ben and Jerry’s was the first company which truly publish a social responsibility report (Coles, 2012). In recent years, numerous organizations evaluate firms on their CSR performance since the society is concerned about the CSR ranking. Consequently, business managers in various countries may treat CSR as an inevitable priority (Porter & Kramer, 2006). Nevertheless, CSR is still a controversial issue in the world. Some businesses are struggling to balance corporate and social aims due to the growing societal attention in CSR. This essay will compare and contrast arguments in favour of and against CSR from the perspective of firms.

Corporate Social Responsibility can be used to depict the approach that an organisation approaches the financial, environmental and social impacts of its strategic business life cycle. The issue of CSR has become

While corporate social responsibility (CSR) has existed for a long time, it has garnered attention only in the last two decades as an important aspect of doing business. Academic research on CSR has evolved over the years, indicating a change in how CSR is viewed as time goes by. In the earlier years of