TABLE OF CONTENTS STARBUCKS CORPORATION PRESENTATION 4 1. STARBUCKS COMPANY 4 1.1. Company Overview 4 1.2. Business Description 4 1.3. The core product 5 1.4. A few financial data 5 1.5. Starbucks mission statement 7 1.6. The vision 7 1.7. SWOT analysis 8 STARBUCKS MARKET: THE ANALYSIS OF THE COFFEE MARKET 10 1. INTRODUCTION 10 2. GLOBAL HOT DRINKS MARKET 10 3. THE US HOT DRINKS MARKET IN 2003 12 4. STARBUCKS MAIN COMPETITORS 13 4.1. Competition tree - direct and indirect competition
1 Application of Strategy Dynamics: Starbucks Corporation Pascal Gambardella, Ph.D. CSC 12708 Chilton Circle Silver Spring MD, 20904 301-346-5398 firstname.lastname@example.org Strategy Dynamics (Warren, 2008) provides a quantitative, resource-based approach to understanding a firm’s performance over time. This
Strategic management E) Distribution management Answer: A Page Ref: 5 Objective: 2 Difficulty: Easy 3) Identify the correct statement about marketing management. A) It is primarily concerned with the systematic gathering, recording, and analysis of data about issues related to marketing products and services. B) It focuses mostly on monitoring the profitability of a company's products and services. C) It focuses solely on attaining an organization's sales goals in an efficient manner.