Broward College
Starbucks and Dunkin ' Donuts
Raphael Ferreira
Composition 1101
Dr. Raphael Bennet
04/01/2014
Starbucks and Dunkin ' Donuts Coffee has been around the market and homes for a very long time now. The first coffee shop in the United States opened in 1697 in New York. Today, nearly two-thirds of americans drink coffee. Coffee is usually associated with 'waking up ' or 'staying awake ' due to your high caffeine level, and it 's invevitable to these two coffee chains be overcrowded during the rush hours in the morning. Coffee shops are always trying to innovate with different coffee flavor or mixtures to make them standout more than the other competitors. Starbucks and Dunkin '
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Earning the first 30 stars on the card will grant the customer the "Gold Level" for 12 months, and during these 12 months the customer will be treated with his/her favorite food or drink whenever he/she earn 12 stars. Starbucks and Dunkin ' Donuts have a very attractive customer rewards program, but Starbucks offers a better rewards program due to the long term benefit. Athmosphere is a deciding factor for customers on any restaurant or store they visit, and it is not different with these two coffee chains. At Starbucks the customers will have a more homely feeling when sitting at the store to have their coffee or breakfast. The comforting sound in the background makes the store a stress-free and relaxing place to customers enjoy their drinks, and commonly customers describe Starbucks ' athmosphere more like a lounge due to their lights being dim and coozy. At Dunkin ' Donuts, customers will experience more a fast-food type of athmosphere with bright lights and not so commodious seating, which turns it into a place where the customers are just stopping there to buy their coffee and leave. The cleanness and organization in these both coffee chains is one criteria they have lots ofsimilarities. The two stores are very clean and organized. Also, display foods are always fresh to date and are placed in a closed display avoiding
Once Job Analysis is complete, the next step is to define the responsibilities of the candidate to meet the needs of the position. Job description is basically a list of the tasks required of the employee holding the particular position defined in the job analysis. A Complete job description will include level of responsibility and the expected outcome. Once these attributes are defined and documented, finding the ideal candidate will become easier and more precise.
A competency describes anything that a business does well and differentiates them from competitors. The authors from Essentials of Strategic Management say it best as they define a competency as "the cross-functional integration and coordination of capabilities." They continue to clearly define that core competencies are the "collection of competencies that cross-divisional boundaries, is widespread with the corporation, and is something a corporation can do exceedingly well" and that distinctive competency are those skills that are "superior to those of the competition." The competitive analyses below presents the distinctive and core competencies from Great Cups of Coffees competitors Starbucks and Dunkin ' Donuts.
In 2007, Apple and Starbucks became partners in the venture of iTunes store. Over time, another entity entered the equation, AT&T. What does this mean to the customer, the dependability of each to provide superior services to their respective products and services? As it is seen within the IT infrastructure, each entity needs to present certain services to keep up the maintenance of the services on each level, to a point to where one, in an ideal world, for logistical reasons, communicate with each other in case of failure.
Starbucks is acclaimed for its superior value proposition in the early 1990’s by creating an experience around the consumption of coffee, a ‘third place’. The brand is positioned to offer the highest quality coffee, close customer intimacy, and warm atmosphere or ambience.
No one wants to spend however amount of money on a cup of coffee for it to taste bad, when paying for coffee you would like to actually enjoy the coffee. Both locations Dunkin’ Donuts and Starbucks have a variety of flavors and options to choose from. In my opinion Dunkin’ Donuts has a very smooth coffee, as Starbucks coffee tends to be more “bold and harsh.” I personally feel that in all my trips to Starbucks, the coffee tends to taste burnt. I myself just do not enjoy that type of coffee, but if you are the type to drink bold and extremely strong coffee, Starbucks is the way to
In this report, meal items from three fast food restaurants (McDonald’s, Burger King, and Tim Hortons) were evaluated on five parts of their nutritional values (calories, fat, sodium, carbohydrate, and protein). Each meal has four items: one sandwich or salad, one side dish, one beverage, and one dessert item. Personally, my favourite meal would be the meal from Tim Horton, which consists of a panini, an Iced Capp, a bowl of chili, and a cup of berry parfait. Averagely, I dine in at Tim Hortons for approximately 10 times every month.
Starbucks lose its uniqueness when baristas used to grind beans throughout the day whenever a new pot of coffee had to be brewed which was at least every eight minutes. Many baristas began to grind all of the day’s coffee beans in the morning and store the rest of the day. Baristas now use push-button machines to make espresso drinks. That stores no longer smell like coffee and that every store looks cookie-cutter.
The “Coffee Wars – The Big Three: Starbucks, McDonald’s and Dunkin’ Donuts” article focuses on the company analysis of the Starbucks brand and how its main competitors, McDonald’s and Dunkin Donuts, has affected their brand and driven competition higher. Even though there are many companies trying to enter the specialty coffee market, these three companies own the majority of the market share. With Starbucks’ top quality and above average prices they hold a different market than the fast coffee/food market of Dunkin’ Donuts and Starbucks; yet the competitive moves Dunkin’ Donuts has made over the years in order to compete with Starbucks and surpass McDonald’s has driven competition up between all three companies. The competition has stiffened ever more in the past ten years due to the changing economy. This led to “the big three” to come up with different techniques to gain competitive advantage over the other. Although the competition between these companies is to gain most of the market share, consumers are still loyal to a certain brand; this makes it difficult to gain each other’s clientele. McDonald’s continues to appeal to customers who want value and speed, Dunkin’ Donuts focuses on the middle-class, while Starbucks a customer who desires a higher quality product along with being recognized for using the brand.
Waking up drowsy, struggling to get out of bed and the difficulty to mentally prepare for the day is a common problem that many individuals deal with day in and day out. Consuming one particular caffeine-filled drink can almost always solve the morning grogginess and lack of motivation for the majority of people. Coffee has become part of the daily routine for the majority of people all around the world, and due to the constant demand for coffee, there are numerous multi-million and multi-billion dollar successful coffee chain companies that can be found internationally and all over the globe. When considering all of the major coffee corporations, a few well-recognized names that are frequently mentioned are Dunkin’ Donuts, Saxby’s and
Projects4Technology’s transition as a virtual business company requires a great deal of understanding and in depth analysis. While I was going to complete my assignment I have gone through a complex research which has involved me to study more about the topic and also gave me a first-hand knowledge of how to plan for a company.
THE MARKET In the competitive world of the coffee industry — and any industry for that matter — it’s crucial for companies to have a clear understanding of what they do best, and where they can be the best. Dunkin’ Donuts has defined its strategic heartbeat as the everyday, easy coffee stop that inspires rituals that revive. In other words, Dunkin’ Donuts provides food and drink that’s fast, fresh, and affordable — for busy people, leading busy lives. These days there is an incredible interest across the country in premium coffee. The average consumer is now demanding what Dunkin’
Research showed that 54% of the Americans over the age of 18 drink coffee everyday and 62% of the regular coffee was purchased from a coffee shop, rather than homemade. For corporation coffee house chain, Dunkin’ Donuts is developing very well in home base country and has its chains everywhere including Asia. That is why it is chosen to study within this industry for its financial performance.