Starbucks and Howard Schultz

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Waking up drowsy, struggling to get out of bed and the difficulty to mentally prepare for the day is a common problem that many individuals deal with day in and day out. Consuming one particular caffeine-filled drink can almost always solve the morning grogginess and lack of motivation for the majority of people. Coffee has become part of the daily routine for the majority of people all around the world, and due to the constant demand for coffee, there are numerous multi-million and multi-billion dollar successful coffee chain companies that can be found internationally and all over the globe. When considering all of the major coffee corporations, a few well-recognized names that are frequently mentioned are Dunkin’ Donuts, Saxby’s and…show more content…
It left a lifelong impression on Schultz (Gallo, Forbes).” From his father’s struggles, Schultz realized he wanted to work hard to pursue a career he loved and was passionate about. Since Schultz did not have endless opportunities due to his families financial struggles, he needed to strive to be the best he could be, hoping that one day he would be able to provide for his family in ways that his parents could not. Schultz’s childhood and young adulthood struggles before his success qualify him as a twice-born leader, which is characterized by Warren Bennis as someone who has re-invented him or herself and become a leader due to their hard work and success while overcoming many obstacles. Bennis highlights in his book that often times it is much harder for people to become leaders when they need to overcome struggles such as financial setbacks or rough upbringings. While Schultz attended Northern Michigan University pursuing a degree in Communications, he probably never envisioned that one day he would be leading such a successful and prominent business. As he strived to work his way out of Brooklyn, he probably never imagined the endless opportunities that would be presented to him once he joined the Starbucks Corporation in 1982 when it was a very small company with just four stores (Mullin, 1).
Warren Bennis discusses many aspects that contribute to becoming a leader in his book and one of the most prominent ideas he touches on is the idea of a
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