Starbucks and the Segments of the External Enviroment Essay

Starbucks along with the rest of the world was hit hard with the worldwide recession beginning in 2008. They were forced to change the way in which they operated. Starbucks is a rapidly expanding company and it is imperative through the leadership of Howard Schultz that they continue to evolve.

Seattle based, Starbucks Corporation is the leading coffeehouse chain in the world. The company has its operations in more than 44 countries. The main products offered by Starbucks various kinds of drinks, snacks, coffee beans. The company also operates in the field of marketing of music, books (The Company, 2008).

Starbucks, place of worship for the most coffee. It is a chain of cafes-coffee shops, with more than 17,000 establishments distributed in 49 countries. There are those who roam the cities looking for their logo to sit on a couch and surf their wifi enjoying a great cup of coffee.

Starbucks is a privileged company connected to millions of customers every day with great products in the market and more than 20,000 retail stores in 65 countries.

Starbucks is one of the most successful business serving coffee and drinks beverage. Starbucks is known for serving hot and cold coffee beverage with a high quality products. Starbucks went public in 1992 with a priced at $17 share and the stock jumped to $21 at the opening bell. By 2007 Starbucks had become one of the most widely recognized and admired global brands. In addition, by 2008 Starbucks has 4500 locations in 43 countries out side the United States. Overall Starbucks known as a good business with a good standing.

The world renowned Starbucks Corporation (New York Stock Exchange: SBUX) has gone from a Seattle-based company to one of the world's most powerful and recognizable brands of high-quality coffee. Starbucks welcomes millions of customers through their doors every day in

Starbucks (Starbucks) is a publicly held company that sells gourmet coffees, as well as, a sandwich and desert menu. They operate in the United States, as well as, international countries. Starbucks has delicious coffees that are very popular with the public and has a growing popularity. By comparing Starbuck's financial information with the financial information of one of their biggest competitor's, Dunkin Donuts (Dunkin Donuts), it will show the actual competitive edge of Starbucks.

Overall, Starbucks’ performance has been mixed over the past six months. On April 13, 2012, its stock price reached a high of $61.67 per share and closed at $57.37 per share. Since April, the price of Starbucks’ stock fell on average in the following closing months of May and June before reaching a low of $43.16 in the opening days of August. The fall was correlated with the release of Starbucks’ third quarter annual report, which showed a less-than-expected performance for that quarter; the earnings per share were $0.43 compared to a market expectation of $0.45 (Baertlein). Since then, the price of Starbucks’ stock has gradually increased. Although market risk factors like decreased consumer spending may have impacted

Starbucks is a corporation well known for roasting, marketing and retailing of crafted quality beverage that is based on coffee. Starbucks started its operations in Seattle’s Pike place market with Howard Schultz helping in its marketing and retailing efforts. The company is extremely successful and focused on the development of positive company-customer relationships. Starbucks uses company-customer relationships and a customer-centered approach as its key business strategy. The customer-centered approach allows the company to maintain its current position in the market.

establishing relationships with well-known third parties that share their values and commitment to quality, Starbucks is able to reach customers where they work, shop, and travel,”

Generally, Starbucks is viewed in an in a positive light, however they have made a few decisions that were unethical behind the eyes of public. One of the faulty decisions that Starbucks made was when they implemented a policy of “keeping a tap running non-stop.” (Balakrishnan) Because of this policy, they wasted over 6 million gallons of water every day. This amount of water could have helped millions of people in third world countries as having access to clean drinking water is a major concern. Additionally, many countries were facing drought, and Starbucks was just wasting the water down the drain. When questioned about this practice, Starbucks response was that they leave the water on for hygienic reason, however this was illogical because the tap water that was left on was primarily used for washing utensils, so they would have to use dish soap anyways. On the other hand, if it was used for only a quick wash of the utensils, they could have implemented a motion sensor tap so it turns on only when the employees needed it. This decision was extremely neglectful, however after public outcry, they implemented steps to decrease water usage. Since this practice was exposed in 2008, they have reduced their consumption by 17.6 percent in 2011. The reduction is due to implementation of “hand-metered water system” and “low-use water faucet[s].” (Starbucks)

From the analysis, we can conclude that Starbucks’ strengths buy far outweigh any other category on the chart. After reading the article Starbucks’ Global Quest 2006: Is the Best Yet to Come?, there are a few things that I would have changed had I been head of the Starbucks Corporation. First, I do not feel that Bowker and Baldwin should have showed so much resistance to expanding their services to their customers. Obviously in the end, offering in house coffee drinks proved to reap huge profits for the company. Secondly, I can’t say that as Baldwin that I would have put so much effort into maintaining the Peet’s coffee shops, and ultimately leaving Starbucks. I feel like he put so much effort into building his business, in the end he made it seem like he was not proud of what he accomplished. I do wonder if he regrets his decision after seeing the success of the Starbucks stores.

Starbucks Corporation is an American global coffee company and Italian-styled coffeehouse chain, based in Seattle, Washington.  It is the world’s largest coffeehouse chain, and is considered one of the world’s best-liked and best-known consumer brands- with 19,972 stores in 60 countries. Business analysts agree that Starbucks is a widely respected company because of its commitment to social responsibility.  Starbucks has earned this reputation through its actions in all phases of its business and live out this commitment through both its mission statement and values.  The Starbucks website states that, “Our mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time”.  Starbucks even has a

Howard Schultz, ranked by Business Insider as one of the top CEO’s of the past twenty years, shaped the consumption of coffee into an experience and developed a strong brand, Starbucks, that is recognized internationally. Eight years later, after resigning in 2000, Schultz saw the company going downhill and decided to take control again, as CEO. The Starbucks creator had a vision for his company and shaped the culture by putting an emphasis on quality product and implementing the motto “employees first”. From early on, Starbucks was ahead of its time. Schultz offered healthcare for part-time and full time employees, extending this to domestic partnerships as well. Additionally, he makes an outstanding effort to employee minority workers, reimburse partial tuition and distribute employee stock options to baristas. After returning in 2008, Schultz made a controversial move of electing to send 10,000 managers to a leadership conference, which totaled over $30 million. He claims that this move was saving point for Starbucks and without it, the company surely would have failed.

With the development of economic globalization, “fast food” becomes a more and more substantial industry in the business world, which adapts to the pace of people’s life. Each organization spares every effort to stand forward the competition due to the fierce competition. In this article, we focus on the “Starbucks”, a prevailing coffee manufacturer in recent years.