Starbucks company profile study

Starbucks: Delivering Customer Service Starbucks is dominant coffee brand in North America, which also is well-known worldwide. Established in 1971 as coffee shop oriented to a niche of coffee purists, in late 1980’s it turned to be a constantly growing chain of stores that sold whole-beans and premium-priced coffee to mostly affluent, well-educated customers. In years 1992-2002 company was showing at least 5% annual growth. And by 2002 Starbucks was serving already 20M customers in 5886 stores (both operated and licensed) around the globe, had $3.3 billion net revenues and was opening 3 new stores a day in average.

Starbucks was founded in 1985, it is one of the most successful coffee shop company in the global coffee market, with over 16,000 locations in 50 countries(Starbucks Annual Report, 2009). Starbucks’s core product is quality brewed coffee, along with coffee beans, tea, blended beverages, and a variety of food through

------------------------------------------------- An Assignment on Analysis of Annual Report of Starbucks Prepared for Principles of accounting Submitted to: Salma Karim Associated professor Faculty of Business Studies University of Dhaka Submitted by: Sharaban-E-Alam Tohra December 13, 2009 Faculty of Business Studies University of Dhaka Table of Contents Company Profile 3 Where is the Company & Where is It Going 5 Principle Source and uses of Cash 7 Amount of

of 28 December, 2014. The story of Starbucks began back in 1971, when it was just a single store, roasting and retailing ground coffee as well as whole beans in Pike Place

• Being present, connecting with transparency, dignity and respect. • Delivering our very best in all we do, holding ourselves accountable for results. BACKGROUND: Starbuck Coffee was founded in 1971 by three friends who had a vision to open a coffee house that convenient, accessible, and friendly. Turning this dream into reality, they opened the first Starbuck Coffee house in Pike Place, Seattle, Washington. In 1990, Starbucks gave voice to their mission which was to, “provide a great work environment and treat each other with respect and dignity.” Even though the mission statement has changed a bit, it did not stray away from its essence which is to exist for its customer no matter who they are and nurture their soul. Starbucks consistently ranks as one of the best company to work for and the best place to work if you belong to the LGBT community. Starbucks strives for gender, race, and sexual equality which can be seen through their promotional campaigns and their frontline employees.

Starbucks Case Assignment starbucks Corp., an international coffee and coffeehouse chain based in Seattle, Washington, has expanded rapidly since its opening in 1971. These outrageous success was due to its well-developed strategy vision which lay out the company's strategic course in developing and strengthening its business. Starbucks is a global corporation that sells authentic coffee in 30 countries, reporting revenues of nearly $5.1 billion in 2006. The main goal of Starbucks is to embrace diversity by applying the highest standards of excellence. Starbucks strives to perfect the relationship with the working class by making the service as fast as possible because they believe that every customer has their own personal rate. One

1.0 Executive Summary Starbucks Corporation the leading coffeehouse in the world. It was founded in 1971 by Jerry Baldwin, Zev Siegel, and Gordon Bowker in Seattle, Washington. Howard Schultz was the key person who turned the company a huge success around the globe. Since the beginning Starbucks has been facing

Factors Contributing to Success The success of Starbucks in the early days of the company’s existence can be attributed to the goals, which Howard Schultz was able to achieve. His goal was to create a place, which people could gather as a “third place.” This place was to be in line with consumer schedules as the place of gathering and community. Home, Work, Starbucks was his idea. Everything he did was to be in line with this mantra. In addition to the atmosphere, which sets the brand apart, they produce a quality product. The brand started as a coffee bean distributer and it is this distinction, which allows

1. There are several sections to an annual report. The two main sections are the written section from management to shareholders, and the second section is the 10-K. The written section is entirely optional; some companies omit it while others prepare an extensive write-up. There is no set form for this section. Starbucks' 2011 Annual Report has a 4 page write-up with a letter from Howard Schultz and a brief description of the company's business for the past year. The 10-K does have a set form. It includes a five-part discussion of the business; the financial data, which is the largest part of the report; a five-part discussion of relating to governance and the executive and the last part is the exhibits.

Running head: STARBUCKS? ORGANIZATIONAL PROFILE 1 2 10 STARBUCKS? ORGANIZATIONAL PROFILE Starbucks? Organizational Profile Carol Cartagena-Rivera University of Louisville Dr. Bradley Carpenter Leadership Skills, ELFH 490 May 27, 2015 Starbucks? From a Different Perspective The purpose of this paper is to analyze and put into perspective Starbucks? as an organization using Bolman and Deal?s (1997) Symbolic and Human Resources frames. As we look into this organization?s structure we will also do some research into its weaknesses, strengths, opportunities and threats (SWOT).

BA 530 Employee Retention and Company Success Starbucks believes that the compensation paid to executive officers should be closely aligned with the performance of the company on both a short-term and a long-term basis, and that such compensation will assist the company in attracting and retaining key executives, which is critical to long-term success.   Thus, compensation for executive officers consists of three components: annual base salary, annual incentive bonus, and long-term incentive compensation.

Starbucks started in 1971 and by creating a cozy third place to customers beyond home and work and offering a slightly higher price yet fine quality coffee, within 25 years, it had opened just over 1000 stores. In order to maintain its leadership position, Starbucks had continued pursuing growth opportunities by selling Starbucks products through mass distribution channels and expanding its retail footprint. Along with the rapid expansion and success, Starbucks has encountered financial downturn in 2008, and the rise of competitors from both high price independent coffee shops, smaller coffee chains that resembled pre-expansion Starbucks model, to low price fast food restaurants chain McDonald’s and Dunkin’s Donuts has deteriorate the

Starbucks Corporation is a globally well-known America company, who has been successfully maintained its stable loyal customer basis around the world. The company was initially established in Seattle, Washington, providing quality premium coffees with a superior level of customer service. The goal for Starbucks coffee is to grow under the highest standards of quality, using ethical sourcing practices, being dedicated in serving the world’s finest coffee and creating best customer experiences. Starbucks had made it.

Starbucks case study analysis Founding Starbucks  is an international coffee company and coffeehouse chain based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world, with 19,435 stores in 58 countries,

Recommendations Since starting its business operations in 1971 Starbucks has worked its way up to becoming the global leader within the specialty coffee industry and has revolutionized not only this sector, but the entire coffee culture. However, through rising competition and increasing criticism within the media and public, Starbucks has to re-think its position and further growth. The corporation still has various opportunities to expand and improve its business, and should take actions in order to defend its position.