Starbucks in 2012 Essay

Starbucks is an American company that produces tea, coffee beverages, smoothies, baked goods and sandwiches. It was founded on March 30, 1971 in Seattle, Washington. The founders are Jerry Baldwin, Zev Siegi and Gordon Bowker. Starbucks locations serve hot and cold drinks, whole-bean coffee, micro ground instant coffee called as VIA, Espresso, Caffe Latte and other tea productsStarbucks has more than 22000 retail

Howard Shultz and the senior management at Starbucks have to decide how to react to the opportunities that are being made available because of their rapid growth. The decision for a strategic growth plan has to be made in the near future. This will prove to be key for Starbucks reaching their long-term goal of becoming the most recognized and respected brand of coffee in the world.

Starbucks Coffee Company is the leading retailer, roaster, and brand of specialty coffee in the world, with more than 7,500 retail locations in North America, Latin America, Europe, the Middle East, and the Pacific Rim. It has long prided itself on offering an enriched customer experience as much as on great-tasting, high quality coffees. I chose to do my report on Starbucks because besides being a Starbucks addict, like many others I know, I am also interested in how the company might be able to maximize the value of its shares but first let me briefly explain how the business world works.

Starbucks is a major American company that was founded in 1971 by three college friends in Seattle, Washington.? Jerry Baldwin, Zev Siegl, and Gordon Bowker at one time were all of different paths until they learned coffee roasting techniques from coffee entrepreneur, Alfred Peet (Starbucks Timeline, 2016).? Alfred taught the three friends his particular style of roasting which ignited a spark in the trio and they were inspired to sell high quality coffee beans and roasting equipment. They soon started brainstorming names, and finally settled on Starbucks

Starbucks’ opened its first store in 1971, at Pike Place Market in Seattle, by three partners Zev Siegel, Jerry Baldwin and Gordon Bowker. Starbucks opened with the intent of being a gourmet coffee bean retailer and coffee equipment seller. The Starbucks name and logo came from two influences; a character named Starbuck in the classic book, Moby Dick, and a mining camp on the base of Mt. Rainier called Starbo. These two influences were combined to create Starbucks.

The first Starbucks location opened in 1971 with the original location in Seattle Washington, the heart of Pike Place Market. Starting as a single shop specializing in high quality coffee and brewing products, the company grew to be the largest roaster in Washington with multiple locations until the early 1980’s. CEO Howard Schultz, recognized a great opportunity and began working with the founder Jerry Baldwin. After a trip to Italy to find new products, Schultz realized an opportunity to bring the café community environment he found in Italy to the United States and the Starbuck’s brand we all know today began to take form.

Starbucks Corporation is the biggest coffee house company in the world. Starbucks opened its first shop in Seattle, Washington in 1971 at Western Avenue and was then moved later was then moved to Pike place Market, by three partners called Jerry Baldwin, Zev Siegl and Gordon Bowker. But Starbucks become profitable only in the late 1980s where it started to expand very quickly. Since 1987, Starbucks had inaugurated an average of two new stores every two days. Furthermore Also Howard Shultz joined he company ad a director for the retailer marketing and operations, from that moment Starbucks started to provide coffee to espresso bars and fine restaurants.

Barton Goldsmith in an article in Psychology Today, “picking the right person for the right reasons at the right time is an art form”, which highlights the importance of finding and having compatible partners in pursuing common business goals. In view to this, Starbucks has a list of criterions in searching for the “right” match when engaging in a foreign partnership. Firstly, the partner must have shared values with Starbucks, that is the attitude towards employees. Starbucks believes that employees should come first, because if the welfare of the employees has been taken care of, the welfare of the customers will be well taken care (by them). Secondly, it is the product quality that Starbucks value, followed by the customer service and the mentality to give love before receiving it. Moreover, Starbucks finds a foreign partner who has real estate experience and knowhow. The final and least important element for Starbucks to consider is capital (Kotan,

The Starbucks Company was founded in Seattle in 1971 by Jerry Baldwin, Gordon Bowker and Zev Seigel with a dream to inform American customers about the fine coffee drinking experience. In a short time, they became a multi-million-dollar company in the industry from a small coffee business house by keeping their standards high and only purchased premium quality coffee and by giving a unique experience to their customers. Currently, the company is considered on top in the coffee line, and has over 12,000 locations in more than 35 countries. (Starbucks Company Timeline)

Starbucks started as a simple retail coffee store at the Pikes Place store, where customers went to buy coffee of the best quality in the whole country and also they could find in this stores thing as coffeemakers and other coffee related products. The main idea of this company was set by three coffee lovers that were professors at the university, so they thought that would be great to share that love, that passion for the coffee. The company was doing great with just four stores in Seattle. All the knowledge they had about coffee, roasting, and about the business they got it from the owner of peet’s coffee and tea who was a Dutch called Alfred Peet, that

However, the company may still be at risk from substitution. It could take the form of product or service substitution or competence substitution. In summary and from a resource-based view of Starbucks, managers need to consider whether their company has strategic capabilities to achieve and sustain competitive advantage. To do so they need to consider how and to what extent it has capabilities which are (1) valuable to buyers, (2) rare, (3) inimitable and (4) non-substitutable. If such capabilities for competitive advantage do not exist, then managers need can be developed

“Our mission is to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time” (“Company Information, 2015). Starbucks’ mission statement exemplifies their ambition to ensure that each customer has an individualized experience when they enter into their coffeehouse. Starbucks was founded in 1971 and opened their first location in Seattle’s Pike Place Market (“Company Information,” 2015). Although the company’s website did not relinquish information on the founders, further research provided the names of three young businessmen. Jerry Baldwin, Zev Siegl and Gordon Bowker started operations in Seattle by selling coffee beans and coffee making machines (“History of

Strategic Human Resource Management (SHRM) can be defined as the linking of human resources with strategic goals and objectives in order to improve business performance and develop organizational culture that fosters innovation, flexibility and competitive advantages. It is an approach to the development and implementation of Human Resource (HR) strategies that are integrated with business strategies and enable the organization to achieve its goals (Armstrong, 2000). For most organizations, HR is responsible for the recruitment and selection of personnel. Organizations often depend on their HR department to ascertain the appropriate talent to man available positions and clearly define the responsibilities of those positions, but are not limited to those standards. It is important that a company or organization maintain SHRM in order to address the wide range of organizational issues as they pertain to the many factors of managing human capital and getting the job done. When utilizing SHRM, HR transforms into a dynamic entity to ensure that benefits and policies are aligned to properly manage the practices of the entire organization. Because of this, the HR department is able to strategically support the entire organization by becoming a neutral decision maker in disputes and decisions across

Starbucks Corporation is an American coffee company founded by Jerry Baldwin, Zev Siegl and Gordon Bowker in 1971 in Seattle, Washington. The company has its presence in 64 countries around the globe. Currently the company employs 182,000 employees in 19,767 Starbucks owned & licensed stores in 64 countries. The product mix of Starbucks is very wide.The store offer variety of high quality, cold or hot coffees, Tea

paper will review the role of human resource management (HRM) in the strategy process. This will include the function of recruitment and training programs in HRM, the concept of strategic fit and how human resource management can lead to a competitive advantage. Also I will look at compensation and benefits, relevance to my workplace, and my personal reflection.