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Starbucks in Madagascar

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Starbucks in Madagascar SWOT Analysis of Madagascar for Starbucks Strengths: Many in the Madagascar population speak English although French and Malagasy are more often spoken (Malagasy is the official language). The Christian population (41%) far outnumbers the Muslim (7%) population, for those that worry about extremism. There are 22,005,222 people in Madagascar, and while many prefer tea to coffee, Starbucks has just acquired Teavana, a major tea company, so it could offer both high-quality coffee and tea. The island nation has 5,000 kilometers of coastline for exploration; Starbucks staff could go snorkeling, swimming, and shell collecting just about anywhere along the coast (Lonely Planet). Weaknesses: The political situation in Madagascar is not as stable as it could be at this time. In fact there was what the U.S. State Department refers to as a "coup d'état" in 2009. The country was living under a democratically elected system until 2009 when the existing government resigned under pressure. Hence, travelers should be cautious and know where they are going because as late as 2011 there were protest clashes with the new government. Starbucks would be well to do some serious research on which towns and cities in Madagascar are the safest and which are to be avoided. It should also be known to Starbucks that healthcare and medical facilities are "well below U.S. standards," and even though there are doctors in the capitol who have been trained elsewhere,

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