Starbucks 's Special Design Red Cup

Starbucks created the cup to let costumers create their own holiday story, like a blank canvas. Let the holidays be jolly for everyone, it’s a time for giving and helping other people. The Christians who are concerned about a cup need to take a step back and exam other problems going on. Personally I believe they should be using their time and energy to do things like giving trees, food drives, coat drives and trying to give underprivileged families a Christmas they deserve. Starbucks is incorporating and accepting of everyone and every

This marketing plan will show that the solution to Mr. Coffee’s problem is show that the features and technological improvements, specifically the Wi-Fi option, thermal carafe, and optimal brew temperature feature create a good value and great cup of coffee. The plan will rely heavily on channel and image differentiation. This device will be easier to get than pricey Italian entries and the Mr. Coffee brand will be shown to reestablish brand affinity by keying into pop culture references.

I set out to find a place to begin my observations, not knowing what to fully expect, what I may find. So I decided to look around at what is close to my home that isn’t a place I frequent or have even visited at all. Then it came to me, the Starbucks that is only about a mile away is a perfect place for me to observe subjects that I would consider different from myself, seeing as how I consider such obscene prices for coffee ridiculous. Starbucks is a very popular chain of coffee vendors that describe their product as more about quality than what Americans are used to in typical coffee joints.

The survey questions mostly consisted of multiple choice questions, two open-ended questions, allowing written responses, and one qualitative response question. These questions were chosen to establish consumers differences and comparative perspective of Starbuck’s competitors, their daily usage of the social media platforms, the coffee shops visited frequently, and their opinions on consumers who frequent Starbucks. The survey contains one matrix/rating scale question ( Appendix I, Question 5) based on how important qualities are when choosing a coffee shop. Lastly, there were two demographic questions. The demographic questions are for a general understanding on consumers behavior based on age group and gender. For an overview of the survey, see appendix I.

Our mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time. Starbucks has lived up to that motto each and every year and with such great numbers and great feedback the company keeps on growing in the right direction. Starbucks is well known around the world for delivering fast, efficient coffee in all forms. From their frappachino’s, to their brew coffee and ice tea they are definitely the set example that other company’s in their area follow. They live by six principles that they practice each and every day they represent there coffee which has always been there passion to deliver

Starbucks value statement says, "Creating a culture of warmth and belonging, where everyone is welcome" (Starbucks). In November of 2015, Starbucks, the popular coffeehouse chain, released their Holiday-themed cups. Shockingly, they were plain red, a simple cup. These cups were an extreme difference when compared to years past, where they featured vintage ornaments or hand-drawn reindeer. To say the least, the conservative community was outraged at these red cups, which were seen as politically correct or offensive. These two articles: "Starbucks 'removed Christmas from their cups because they hate Jesus, ' Christian says in viral Facebook video," written by Justin Wm. Moyer; and "Satire: Red Cup Controversy" written by Jessica Machado, justify the claim that the conservatives were outraged at the values these cups illustrated. To capture the controversy, Machado and Moyer use similar sources and appeals to value, but deal differently with opposition and appeals to logic. When creating this argument, satire is a more effective rhetorical strategy than straightforward rhetoric because it has the power to exaggerate the situation and produce richer appeals to value and logic.

Coffee brews under a drip of scalding water, beans grind in the gears of a metal mechanism set atop the bar, and the chatter of patrons syncs with the sound of steaming milk in each Starbucks cafe chain. Like most cafes, the aroma of Arabica overwhelms all others, natural light shines in through the windows to touch the wooden tables, and the murmurs of conversations can be heard throughout the edifice. However, whereas the plebeian palate that feigns good taste finds pleasure in drinking coffee in its most basic form so that the true flavors of the drink might be relished, the rising youth of our post-modern society realize that coffee is best prepared when the taste of the bean is overwhelmed by various artificial flavors and sugars—undoubtedly cancerous but utterly unimportant. These developing connoisseurs of high society, with all their charm and intelligence, make it clear that Starbucks is the only cafe from which anyone who is anyone must buy one’s coffee. Starbucks, truly a place for the cultural and coffee elite, consistently attracts three intriguingly eccentric and completely loyal customers of both sharp wit and fine intellect: the female Women’s Studies major, the flagrant homosexual male, and the out-of-place conservative.

Starbucks, a large corporation that sells trendy coffee, has a well-known tradition of creating holiday cups to go along with their seasonal drinks. There is also a tradition of criticizing the cups. In 2015, the year of controversy over the Starbucks holiday cups, Christians had the perception that Judah-Christian values were being attacked under the Obama Administration. Author Emma Green, wrote “The Inanity of the Starbucks Christmas Cup ‘Controversy’,” published in 2015 in The Atlantic, she argues that in order for a business such as Starbucks to appeal to all of their consumers they need to express neutral seasonal greeting, to appeal to a broad and diverse consumer base throughout the world, a lot of which is not Christian or religious. Emma Green establishes her argument by using quotes from very influential people and a great number of facts from reputable sources. Green’s argument is able to appeal to her readers with her use of sarcasm, ethos, and logos.

The target audiences are ready for bring their reusable mug to get free drinks in campaign day. They do not worry about anything.Starbucks owes its success to a well-defined target audience!

Starbucks mission is to "inspire and nurture the human spirit-- one person, one cup, and one neighbourhood at a time.”

Former Starbucks Executive Scott Bedbury once said “Brands need to communicate that they are along for the ride. They are made of flesh and emotion. That they are made possible by people” (10 Quotes from Starbucks Executives, 2010, para. 6). Starbucks’ beliefs in customer service, community solitude, and a strong business core stretch far behind just a belief in a quality caffeinated product. “We make sure everything we do honors that connection – from our commitment to the highest quality coffee in the world, to the way we engage with our customers and communities to do business responsibly” (About Us, 2011, para. 4). Thus, this commitment is the motivation behind Marketing Team A’s proposed

Starbucks advertises two essential mission statements. First and foremost, it strives to “establish [ourselves] as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while [we] grow(s).” (Starbucks) Reflective of its mission, Starbucks bases its strategic campaign and communications on six indispensable philosophies; structuring a pleasant work environment in which employees are treated with “respect and dignity,” incorporating diversity in all business aspects, purchasing, roasting and delivering fresh coffee, retaining satisfied customers, giving back to the community and environment, and developing

Millions of people all around the world wake up and drink a cup of coffee every morning before they go to work. One of the most popular places for coffee drinkers to attend is Starbucks. The company started in Seattle’s historic Pike Place Market, which was opened in

Starbucks is one of the top leading coffee sellers in the world. With more than 17,000 stores in more than 55 countries, Starbucks has created the ultimate brand and coffee shop (Ferrell, Fraedrich, & Ferrell, 2015). Building Starbuck’s name was a process performed by the founder Howard Shultz that focused on quality ethics and good coffee. One of the main aspects of Starbuck’s culture is its mission. Starbucks brand has been ranked number 16 in the Fortune’s one hundred companies to work for because of its honorable, ethical back-round (Lemus, von Feigenblatt, Orta, & Rivero, 2015). However, like all businesses, Starbucks has encountered some ethical issues along the way of their success.

This case assignment discusses the history of Starbuck’s accomplishments as they entered the American coffee culture heritage. In 1983, The chairman and CEO Howard Schultz traveled to Italy and had a dream to carry the Italy coffeehouse ritual back to the United States. Schultz was focused on creating an environment meeting company that makes good coffee but also be a social experiment. Starbucks today opened more than 19,000 stores functioning in 62 countries. Starbucks has numerous rewards that globalization has offered and they have significantly benefited from it, while in the coffee industry. Starbucks has a wide-range in marketing strategies to benefit the customers. During the different obstacles that Starbucks has encountered, they must stay reliable in quality and uphold to adjust to different customer values.