Starbucks 's Vision At The World 's Finest Coffee Essay

Our mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time. Starbucks has lived up to that motto each and every year and with such great numbers and great feedback the company keeps on growing in the right direction. Starbucks is well known around the world for delivering fast, efficient coffee in all forms. From their frappachino’s, to their brew coffee and ice tea they are definitely the set example that other company’s in their area follow. They live by six principles that they practice each and every day they represent there coffee which has always been there passion to deliver

starbucks Corp., an international coffee and coffeehouse chain based in Seattle, Washington, has expanded rapidly since its opening in 1971. These outrageous success was due to its well-developed strategy vision which lay out the company's strategic course in developing and strengthening its business. Starbucks is a global corporation that sells authentic coffee in 30 countries, reporting revenues of nearly $5.1 billion in 2006. The main goal of Starbucks is to embrace diversity by applying the highest standards of excellence. Starbucks strives to perfect the relationship with the working class by making the service as fast as possible because they believe that every customer has their own personal rate. One

World views do not arise from a lot of propositions, but rather emerge like a narrative. “That makes us individuality and provides a theoretical account for our convictions which serve as the foundation for our ethics and values”. (Wilkens, S. and M. Sanford 2009)

Imaging if there was no more coffee in this world, how would you feel? Nowadays, coffee becomes an important part of people’s life. People who often work overtime, they drink coffee because caffeine can make you awake; people who have to wake up early in the morning, they drink coffee because instead of making breakfast, coffee is more convenient; people drink coffee during the free time, because it also tastes good.

Starbucks connection with people begins at the coffee farms, where farmers passionately grow and harvest Starbucks beans. If a company wants its product to become a success, people who co-produce that final product must share your passion and believe in your products’ success. Starbucks tries to understand what happens in the lives of their employees and they care for them a great deal. According to Starbucks, human motivation is a key driver of human performance, so they try to offer their employees opportunities for personal growth and development. Baristas should have a deep appreciation for coffee, because this is what drives their market. To infuse employees passion for coffee, they are educated about the whole process from growing coffee beans to how it comes to the market.

Starbucks advertises two essential mission statements. First and foremost, it strives to “establish [ourselves] as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while [we] grow(s).” (Starbucks) Reflective of its mission, Starbucks bases its strategic campaign and communications on six indispensable philosophies; structuring a pleasant work environment in which employees are treated with “respect and dignity,” incorporating diversity in all business aspects, purchasing, roasting and delivering fresh coffee, retaining satisfied customers, giving back to the community and environment, and developing

Starbucks coffee is a well-known around100 years ago. in the 1970s , three Americans to turn it into a coffee shop signs to promote the spirit of America`s coffee, and since then, Starbucks coffee growing to recently the worldwide fascinating companries. Starbucks coffee using a unique way to make coffee, refresh resources, high quality coffee beans,environmental products and the different foods provided. As it able to keep a long-lasting, high value-added brands, strong culture backgroud, those all the facors to keep the companries enhance marketing position.

Corporations that donate some of their profit to charitable organizations inform people that the company is willing to make a difference. Starbucks Coffee Company did just that, creating a separate charitable organization called “The Starbucks Foundation.” This foundation was created to show commitments Starbucks has for supporting global communities around the world by giving back to them. Donations and funding received by this foundation are provided back to many nonprofit organizations. In 2014, “The Starbucks Foundation” donated over $13.1 million to these organizations; also in 2014, Starbucks Coffee Corporation donated over “$11.4 million in cash, including $1.9 million to the Starbucks Foundation.” The company’s strong belief “in the power of the coffeehouse” bringing individuals together allows

Starbucks sustainability and corporate social responsibility is focused on three key areas, which include community, ethical sourcing and the environment. At the community level, the company understands that its activities have the capacity to influence positively or negatively on the lives of the communities where it has its activities, whether at the retail level, or at the raw material production level of farmers. At the community level, the company strives to ensure better lives for the people through education support program, bringing people together and providing employment opportunities for people of all ages. These activities are important in supporting and making a difference in people’s lives. For instance, the company works closely with farming communities to not only ensure that the produce is of

Starbucks was founded in 1971 on March 30, by three partners. All three partners met while students in University; English Teacher Jerry Baldwin, History teacher Zev Siegl, and writer Gordon Bowker. All three were inspired by Business man and entrepreneur, Alfred Peet, who had been in the roasting business some time and was known for high Quality roasts at affordable prices. Originally the company was to be named Pequod, after the ship mentioned in the children’s classic book, Moby Dick, however the name was later rejected by some of the co-founders. The name Starbuck was agreed on by taking the name of Chief Mate Starbuck from The story Moby Dick. The first Starbucks Café was opened Seattle, 2000 Western Avenue. During the time of opening

Starbucks is a global household name known for its quality and consistency. The company was established in 1971 and has since been thriving focusing its efforts on their community and their employees. Starbucks brand involves its commitment to ethics, sustainability, and most importantly “people first, profit last”(Ferrell p.399). One social responsibility that sets Starbucks above the rest is their care for their employees. Starbucks offer one of the best health care programs in the coffee shop industry. Unlike most companies they consider their employees as business partners and provide all partners that work at least 20 hours a week with a fulltime comprehensive benefit plan. The company spent more in its employee insurance health benefits than on the raw materials for brewing the coffee. This gave the employees a sense of security and satisfaction to their job. Starbucks strives to keep their employees enthusiastic and active. This is created by providing a great encouraging work environment. They treat each other with respect & dignity.

From the very beginning Starbucks has been driven to higher standards and to be known for their commitment to the environment as well as their delicious coffee. They call it “corporate citizenship”. Since 2001 Starbucks has been assessing their environmental footprint and making the results known to the general public in the hopes of inspiring others in a report called the “Shared Planet” report. From the time they opened their first store in 1971 the company has developed and committed itself to programs in ethical sourcing, environmental stewardship, community involvement, coffee purchasing & farmer support,

Starbucks is and will continue to be one of the largest distributers of a cup of coffee today and into the future.  The Starbucks mission to “inspire and nurture the human spirit – one person, one cup and one neighborhood at a time” directly correlates with the experience a customer has in each store. They have many ways to differentiate in comparison to competitors because they provide an experience while shopping for a coffee allowing them to charge a premium price.

By having a mission statement which conforms to inspiring and nurturing human spirit focusing at a time on one person, one cup and one neighborhood, a positive influence is being created. As a company-wide diversity strategy, the four areas focused upon are: partners (employees), customers, suppliers and communities (Starbucks – The Best Coffee and Espresso Drinks, n.d.). Employees are also referred to as partners and the organization pursues individuals who are as diverse as the communities being served. With the goal to provide exceptional customer experience, Starbucks connects with customers in a culturally relevant way to be able to recognize and respond to customers’ unique preference and needs (Starbucks – The Best Coffee and Espresso Drinks, n.d.). Through strategic partnerships and economic development opportunities, Starbucks supports and invest in local neighborhoods and globally to deepen their ties in the communities. Through a supplier diversity program, Starbucks works towards building business relationships with minority and women-owned suppliers (Starbucks – The Best Coffee and Espresso Drinks, n.d.).

Contribution to the Society: Starbucks actively exercises Corporate Social Responsibility and the profits are made ethically. Further, the manufacturing processes at Starbucks are environment friendly. The stakeholders value such practices at the organization. “We’re finding ways to minimise our environmental footprint, tackle climate change and inspire others to do the same” (Starbucks, 2017). Starbucks is also partnered with American Red Cross and various other NGOs.